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Filter & WhatsApp Broadcast

How to filter the audience in the Contacts Page? #

Audience filtration is really simple and smooth. One needs to click on the filter button in the contacts page and choose the attribute(s)/parameter(s) on the basis of which filtration needs to be done!

What all filters can be used to filter down the audience in AiSensy? #

The audience can be filtered down on the following parameters: Name, Mobile Number, Tags, Source, First Message Tags, Intervened, Campaigns, Closed, Requested, Last Seen, when the user was created and all the various Attributes set within the chatbot. Also, multiple levels of audience segmentation can be done for smart targeting.

Can I filter the users on the basis of multiple parameters/attributes? #

Yes, the users can be filtered down on the basis of multiple parameters/attributes for smart segmentation. This can be used to target a niche audience with a personalized broadcast campaign. Multiple filters can be applied using the ‘AND’ & ‘OR’ option.

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How to send WhatsApp Broadcast from the Contacts Page? #

Here are the steps to send a WhatsApp Broadcast from the Contacts Page:

Step 1: Filter down the audience on the basis of some parameters whom you want to send the WhatsApp Broadcast.

Step 2: Select all the filtered down users and click on “Broadcast” button as shown in the image below.

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Step 3: Select your WhatsApp Broadcast messages and click on “Send Now” button to shoot the Broadcast.

How to create a WhatsApp Broadcast? #

Here are the steps to create a WhatsApp Broadcast:

Step 1: Click on the “Broadcast” button after segregating your audience and selecting them.

Step 2: Write the WhatsApp Broadcast Campaign Name.

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Step 3: Choose a Message Type: Pre-approved Template Message or Regular Message

Pre-approved Template Messages are the different message template that you got approved from WhatsApp according to different use cases. This includes Images, Text, Videos, Audios, PDFs, CTAs and Quick Replies. These messages can be sent to both Active users (who are in the 24 hours window) and Inactive users.

Regular Messages are the messages that can be framed then and there according to the situation or event. This includes Text, Images, Videos, Audios and PDFs. These messages can be sent to only Active users (who are in the 24 hours window).

Step 4: Configure the selected message type and click on “SEND NOW” button to launch the WhatsApp Broadcast Campaign.

How to configure a Template Message for WhatsApp Broadcast? #

Choose a particular template messages from the approved message template according to the intent of the WhatsApp Broadcast Campaign. For example, if there is an event reminder template message, it would look something like one shown in the image below.

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Here, as you can see the numbers in the double curly brackets such as {{1}}, {{2}}, {{3}} and so on and so forth are dynamic values. These dynamic values are the personalization parameters for each user.

For example, here if you write the value of 1 as $FirstName then all the users will receive the message with their first name. For the event name value if we write $event_name, all the users will receive the message with their registered event name. Also, if you want to send the WhatsApp Broadcast for a particular campaign, you can write the exact name of the campaign itself. Like, value 2 can be “WhatsApp Marketing” event.

Similarly, all the parameters values can be configured according to the use case and intent of the WhatsApp Broadcast. In the ‘Media’ section, you need to put the URL of the media which should be hosted somewhere on your website. The ‘File Name’ is the name that will appear to the user after downloading.

Once completed, you can preview the message as shown in the image below.

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How to configure a Regular Message for WhatsApp Broadcast? #

After choosing the “Message Type” as Regular Message, you get an option to choose the further “Message Type” from the drop-down. This includes Text, Image, File, Video and Audio.

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Once the message type is decided, let’s suppose you choose Image. Now, you need to write down the “Caption” which is the copy of your Broadcast Campaign. In this, all the dynamic parameters can be used such as $FirstName, $event_name etc. In the “Media” section, you need to upload the media URL hosted somewhere on your website. The ‘File Name’ is the name that will appear to the user after downloading.

Once completed, you can preview the message as shown in the image below.

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How do I send rich media WhatsApp Broadcast Campaigns? #

Rich Media WhatsApp Broadcast can be sent by selecting either of the “Message Type” i.e. Pre-approved Template Message and Regular Message. Both these message type includes Text, Images, Videos, Audios and Files. Template Messages additionally contains Quick Replies and CTAs which can not be incorporated in Regular Messages.

Also, there is a difference in the set of audience to whom these Message Types can be sent. To Active Users (who are in the 24 hours window), both the Template Messages and Regular Messages can be sent. To Inactive Users, only the Template Messages can be sent.

How much time does it take the WhatsApp Broadcast Message to get delivered to the users? #

The WhatsApp Broadcast Message is sent to the users straight away as you shoot the campaign. There is no delay.

But, let’s suppose you are in Tier 1 category i.e. having a daily limit of sending WhatsApp Broadcast to 1000 unique users and you send a Campaign to 1500 unique users. In this case, first 1000 will receive the message straight away as you shoot the campaign. The remaining 500 will receive the message next day after completion of 24 hours.