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WhatsApp Quality Rating

What is the WhatsApp Quality Rating? #

The WhatsApp Business API clients’ Quality Rating shows the message quality that your customer received in the past 24 hours. It also depicts how well your WhatsApp Broadcast/Campaigns are performing. There are three different quality states:

1. Green: High Quality
2. Yellow: Medium Quality
3. Red: Low Quality

How to improve the WhatsApp Quality Rating? #

To improve or maintain high WhatsApp Quality rating

1. Make sure messages follow the WhatsApp Business Policy
2. Only send messages to users who have opted in to receive messages from your business.
3. Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
4. Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.

What all factors affect the WhatsApp Quality Rating? #

The quality rating entirely depends on how the users are responding to your campaign messages. A good response is considered when the user interacts with the message either by clicking on the CTAs or replying to the message. If there are doing nothing, that is considered neutral. But, if the users start blocking you, that is considered a bad response.

Can I send broadcast message even with low quality rating? #

When your Quality Rating goes down, you will receive a warning notification in your Business Manager Account. Once you stop sending broadcast for some days, your Quality Rating will improve. Try to maintain a good quality rating for a week and your API rating will come back to healthy. But if you still continue to send broadcast, the quality rating will eventually deteriorate and the number will get blocked.