How to create Ads that Click to WhatsApp?

To create Click-to-WhatsApp ads, open the AiSensy app and navigate to Ads Manager.

Under Setup, click on "Continue with Facebook.". Next, select the business manager you wish to connect and click "Continue." 

On the next screen, grant AiSensy the necessary permissions to set up the ad account for the page and business you want to run ads for.

Click "Save" and then tap "Got it."

After this step, a new Ads account will be created for your business.

Choose your Facebook Ad account and the Page you wish to use for running ads on Facebook/Instagram.

Confirm the page you selected by clicking "Confirm."

Click "Send OTP" to link your WhatsApp API number to your Facebook page.

An OTP will be automatically sent and fetched, connecting the Facebook page with the API number set as the primary number.

Linking your WhatsApp API number will enable the "Create Ad" button.

This completes your Meta Ads setup. Now, let's create Click-to-WhatsApp Ads for your business. Click the "Create Ad" button at the bottom or top of the page.

On the next screen, fill in the required fields to create your Click-to-WhatsApp Ad.

Let's create an Ad that entices users to click & reach your WhatsApp.

Fill in these fields to create your Click-to-WhatsApp ad:

Advertisement Name - Name your ad. The name can be anything.
Advertisement Caption - This is the caption that will be visible to users to read. Make sure that you nail the copy to get maximum clicks on the ad.
​Make sure to not use any special characters as Facebook restricts their use while creating the Caption for your Ad.
Website Link - Here, add the link to your website.
Headline - This is the Headline that will appear in Bold beside the clickable WhatsApp icon.
Media - This is the image that the users will view while interacting with your Click-to-WhatsApp Ad. You need to upload a 1080x1080 (square) dimension image to AiSensy's Media Library.

After filling in these details, verify once before proceeding to the next step.

Next, feed in the demographics of the audience you wish to target.

Add the locations where you wish to run your Facebook and Instagram Ads, gender & your audience's targeted age group.

You also get the option to select detailed targeting based on users' Demographics, Interests and behaviours.

To enter details for advance targeting, enter a keyword and the related Demographics, Interests and behaviors will pop up.

Next, select your per-day budget & duration of the advertisement.

Once you pick the budget & duration, you'll get a total estimated budget for your Click-to-WhatsApp ad.

After picking your budget, click Next.

Once you've verified your ad details, click "Create" to submit your Ad for approval.

Go to Ads Manager to view your Ad status.

Click the Sync Status button to update your ad status.

Generally, in 5 minutes, you'll see the status of your ad as In Process.

Once the Ad is created, it is reviewed by Meta to make sure it is compliant with all Meta Ad Policies.During this, you will see the status Pending Review

Sit back & relax.

Facebook generally takes 15–20 minutes to verify, approve/reject your Ad content.

In case your Ad gets rejected, you can view the rejection reason and the status. You can also connect with our team to check the reason for disapproval.

Once the ad becomes active, you can monitor the analytics by clicking on the ad.

That's it!

It's time to start creating ads on Facebook/ Instagram via AiSensy & drive leads to your WhatsApp Business account.