Send WhatsApp Broadcast (Officially) via WhatsApp Business API

A WhatsApp Broadcast allows businesses to send a single message to multiple users simultaneously, while ensuring that each recipient sees the message as an individual chat. Using AiSensy, you can:

• Import your opted-in contacts.
• Create personalized messages using pre-approved templates.
• Broadcast these messages to unlimited users without compromising your number.
It’s an efficient way to share updates like product launches, promotional offers, newsletters, and more, ensuring high engagement rates.

Once your WhatsApp Business API goes live, you will have a Broadcast limit of 250 unique users per day. The only way to increase the WhatsApp Broadcast Limit is by getting promoted to the next Tier. This can be done only if:

1. The quality rating is not low.

2. You send messages to at least half of the unique users allowed under your current WhatsApp Messaging Limit.

E.g. If you currently have a Broadcast Limit of 2,000 unique users per 24 hours, to upgrade your WhatsApp Messaging Limit from 2,000 to 10,000 users, you must send messages to at least 1,000 unique users consistently over the next 7 days to move to the next tier.

To learn more, read our tutorial on WhatsApp Broadcast Limit.

You can't send Broadcast to users over your Tier Limit. If you try to send messages to users over the limit, you'll encounter an ERROR message - "Audience size exceeding remaining quota, some messages may not be delivered."

Once your WhatsApp Business API is active, you can send broadcast messages using pre-approved message templates. To send a WhatsApp broadcast message, you must:

1. Have an active WhatsApp Business API account.

2. Use approved message templates that comply with WhatsApp policies.

Example:
If you want to send a promotional or transactional update, select the approved template, choose the audience segment, and schedule or send the broadcast instantly. The message will be delivered individually to each user, ensuring a personal and compliant communication experience.

When using the WhatsApp Business API through AiSensy, the risk of getting your number blocked is significantly reduced because:

• Compliance: Messages are sent using WhatsApp-approved templates, ensuring they comply with the platform’s policies.
• Opt-In: Only contacts who have explicitly opted in to receive messages are included in broadcasts.
• Reputation Management: AiSensy monitors metrics like message delivery rates and user responses to maintain your number’s reputation.

By adhering to these practices, AiSensy ensures safe and effective communication without risking account suspension.

Absolutely. AiSensy offers complete automation and integration capabilities that streamline your bulk messaging efforts. You can seamlessly connect with popular CRMs, eCommerce platforms, and tools like Zapier, Shopify, and HubSpot. This allows for automated workflows, such as sending welcome bulk messages to new subscribers or promotional offers to specific customer segments, maximizing your results with minimal manual effort.

WhatsApp charges per message, depending on the type. For Indian recipients, the rates per delivered template message are: Marketing ₹1.09, Utility ₹0.145 & Authentication ₹0.145.