How to Create Website Ads in AiSensy (Traffic Campaigns)

Drive more visitors to your website by launching Meta Traffic campaigns directly from AiSensy.

Website Ads in AiSensy allow you to create and run Meta’s Traffic objective campaigns without opening Meta Ads Manager.

These campaigns are designed to send people to a destination such as a website, landing page, or product page, helping you increase visits and guide potential customers as they learn more about your business.

This guide explains how to set up Website Ads inside AiSensy, how each step works, and how to track performance once your campaign is live.

Before You Begin: Connect Your Facebook ads manager account to AiSensy.

Follow the below steps to connect your ads account with AiSensy easily:

1. Go to Meta Ads

To create Click to WhatsApp ads, open the AiSensy app and navigate to Ads Manager.

2. Continue with Facebook

Under Setup, click on "Continue with Facebook.". Next, select the business manager you wish to connect and click "Continue."

On the next screen, grant AiSensy the necessary permissions to set up the ad account for the page and business you want to run ads for.

Click "Save" and then tap "Got it."

After this step, a new Ads account will be created for your business.

3. Select Facebook Ad Account

Choose your Facebook Ad account and the Page you wish to use for running ads on Facebook/Instagram.
Confirm the page you selected by clicking "Confirm."
Click "Send OTP" to link your WhatsApp API number to your Facebook page.

4. Link your WhatsApp API Number

An OTP will be automatically sent and fetched, connecting the Facebook page with the API number set as the primary number.

5. WhatsApp Number Linked successfully

Linking your WhatsApp API number will enable the "Create Ad" button.

This completes your Meta Ads setup. Now, let's create Click to WhatsApp ads for your business. Click the "Create Ad" button at the bottom or top of the page.

5. WhatsApp Number Linked successfully.webp

6. Purchase Ad credits

Before launching your Click-to-WhatsApp ads, ensure your AiSensy account has sufficient ad credits.

To add ad credits:

Go to the “Ads Manager” section within the AiSensy platform.
Click on “Buy Credits”.
Choose the desired amount and pay using UPI, cards, or wallets.

Note: Only Admin accounts can purchase ad credits.

Need help? Watch the above video to see how to easily buy ad credits for your CTWA campaign.

Now, let's run your Meta Website ad campaign directly from AiSensy.

Installing Meta Pixel code to your Website (Optional)

If you wish to track data from your website ads, your Meta Pixel must be installed and active.

Without the Pixel:

Meta cannot track link clicks or landing page views
AiSensy cannot optimise your ads

Think of the Pixel as a small snippet of code that helps Meta understand what visitors do on your website. It ensures your ads reach people who are most likely to load your page and engage with your business.

To install the Meta pixel code to your website, go to CTWA tab in AiSensy 👉 Click events 👉 Setup 👉 Copy Meta Pixel Code

2. Install the Pixel code before the closing head tag on your website

You need to install the pixel code before the closing head tag of every page of the website where you wish to capture a particular event.

Make sure to publish the changes on your website before testing.

3. Verify the Installation

Go to the Overview tab and hit sync to verify the installation of the pixel code.

If the pixel code in installed successfully, you'll see this screen.

In case the installation is unsuccessful, verify the code installation or contact the AiSensy team immediately via live chat or write to us on support@aisensy.com

Once the pixel code in installed successfully, you're ready to run your Website ads

How to Create Website Ads in AiSensy

Follow the guided workflow inside AiSensy to set your targeting, budget, schedule, and creative.

Step 1: Choose Ad Type and Objective

1. Open the Ads Manager section in the AiSensy dashboard.

2. Click Create Ad

3. Under Ad Type, select Website Ad. This automatically switches the campaign to Meta’s Traffic objective.

3. Under Ad Type, select Website Ad.webp

4. Select your Meta Pixel

Here, choose the pixel that you've just added to your website. In case you've added multiple pixel codes, select the one that you wish to utilitze while running ads.

Step 2: Define Your Target Audience

1. Choose a saved audience or create one from scratch

2. Location: Select the countries, cities, or regions where your ad should appear

3. Demographics: Select the gender and age range you want to target for the website ad

4. Select the Meta Platforms (Facebook or Instagram) on which you want to run the website ad

... lastly you can invite your team and collaborate to create something super amazing. What are you waiting for? Get started now!

5. Advanced Targeting (Optional)

Add interests, behaviours, or demographic traits to refine the audience.

Each selection will appear as a tag once added. The estimated reach panel updates automatically as you adjust your targeting.

Click Next when your audience is ready. You can also save this audience to use for another ad set.

Step 3: Set Your Budget and publish your ad

1. Pick your Meta ad budget

Choose how you want Meta to allocate your ad spend by selecting either a Daily Budget or a Lifetime Budget.

A Daily Budget sets the amount you want to spend per day, while a Lifetime Budget sets the total amount you plan to spend for the entire duration of the campaign.

AiSensy distributes the Lifetime Meta ad budget spend across the selected date range to achieve the best possible delivery.

2. Schedule your Meta ad

Set a Start Date
Add an End Date (optional)
Or enable Custom Schedule to run ads at specific times or dates.

After scheduling, hit Next to proceed.

3. Add Your Ad Creative

Ad Name: Set a label for internal tracking.

Primary Text: The caption that appears above your image or video.

Headline: A short, supportive line displayed below the media.

Call-to-Action (CTA): Choose a button such as “Learn More”, “Shop Now”, “Apply Now”, etc.

Destination URL: Enter the webpage where users will be redirected.

Double-check that the link is correct and secured with https://.

Upload a Media

Media: Per your convenience, upload your creative using:

Media Library
Upload from device
Media URL

A preview on the right shows how your ad will appear across placements.

(Optional) AI Ad Creative Generator

You can also create your ad just with a prompt using the AI Ad Creative Generator in AiSensy. You can find it below the media option on the same page.

Once you've verified your ad details, click Publish to submit your Ad for approval.

4. Website Ad in progress

Go to Ads Manager to view your Ad status.

Click the Sync Status button to update your ad status.

Generally, in 5 minutes, you'll see the status of your ad as In Process.

5. Your Website Ad is LIVE 🎉🎊

Once the Ad is created, it is reviewed by Meta to make sure it is compliant with all Meta Ad Policies.

During this, you will see the status Pending Review.

Sit back & relax.

Facebook generally takes 15–20 minutes to verify, approve/reject your Ad content.

In case your Ad gets rejected, you can view the rejection reason and the status. You can also connect with our team to check the reason for disapproval.