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AiSensy Pricing Plans in USD ($)

Monthly / Quarterly/ Yearly Subscription | Unlimited Users Plan

All billing is pre-paid. WhatsApp Conversation Credits are recharged & managed separately, and per-message pricing depends on the country your users are in. From 1 October 2026, every WhatsApp Business number gets 1,000 FREE Service messages every month; after that, Service messages are charged at your user's country rate. Utility messages sent inside the 24-hour customer service window are also chargeable. Messages in the 72-hour free entry point window from Click-to-WhatsApp ads, and all incoming customer messages, stay free. Explore country-wise USD rates →  |  Read the pricing update →  |  Need help? Talk to our team →

Drag & Drop WhatsApp Chatbot Builder

Build no-code drag & drop WhatsApp chatbots easily yourself or use AI to design the chatbot flows in a prompt

$80

Per Month (for 5 WhatsApp Chatbots)

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$72

Per Month, Billed Annually (build 5 WhatsApp Chatbots)

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Build no-code WhatsApp Chatbots

  • 5 Drag & Drop Chatbots

  • Trigger flows via keywords, template messages, QR  & Meta ads

  • WhatsApp Cart Management

  • Share Catalogs & Products on WhatsApp

  • Integrated with Shopify Chatbot

  • Generate Chatbot with AI (3 FREE Generations included)

WhatsApp AI Agent Builder

Build an AI chat agent that talks like a human, solves for sales, support & multiple use cases.

$50

Per Month (includes 1,000 AI messages)

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$89.1

Per Month, Billed Annually (includes 1000 AI messages)

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Build a Smart WhatsApp AI Agent

An AI agent on WhatsApp that deeply understands your business & replies just like a human 24x7!

  • 1,000 AI messages / month

  • Knowledge Base Q & A

  • Long-term user memory

  • 500 free AI Messages for testing

  • No-code builder

  • Tool Calling, Skills & API Integrations

Countrywise WhatsApp Per Message Pricing

Messaging costs vary by your user's country. Check the exact per-message charges for sending WhatsApp messages to users in different regions.

Important Pricing Terminologies

Let's make WhatsApp Per Message Pricing easy to understand for you! 

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Customer Service Window

When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can reply with any free form messages. From 1 October 2026, these replies are counted as Service messages, and utility templates sent within this window are also chargeable.

1,000 FREE Service messages every month

Every WhatsApp Business API number gets 1,000 FREE Service messages every month. The count resets on the 1st of every month and unused messages don't carry over. After that, each Service message is charged at your user's country rate.

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Marketing messages

Marketing messages include all promotional messages, offers, product updates. WhatsApp charges separately for each marketing message delivered, depending on your user’s country.

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Utility messages

Utility messages are transactional in nature and include messages for delivery updates, transaction receipts, reminders and more. WhatsApp charges separately for each utility message delivered, depending on your user's country. From 1 October 2026, utility messages sent within the customer service window are also chargeable.

Authentication messages

Authentication messages include messages used for verification purposes such as OTP, account registration and account recovery. WhatsApp charges separately for each authentication message delivered, depending on your user’s country.

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Service messages

Service messages are the free-form replies your business sends within the 24-hour customer service window, including live chat replies and Chatbot / AI Agent responses. The first 1,000 Service messages every month are FREE; after that, each is charged at the same rate as a Utility message in your user's country. Replies within the 72-hour free entry point window from Click-to-WhatsApp ads stay free.

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FAQ

Frequently asked questions answered

What is the WhatsApp Service message pricing update effective October 1, 2026?

From October 1, 2026, WhatsApp Service messages become chargeable. Every WhatsApp Business number gets 1,000 FREE Service messages every month; after that, each Service message is charged at the same rate as a Utility message in your user's country. Utility messages sent within the 24-hour customer service window will also be chargeable. These changes are automatically reflected on the AiSensy platform. You can check the countrywise per-message pricing here. Read here

What is WhatsApp’s new per-message pricing?

WhatsApp charges per delivered message instead of per conversation. You pay for each marketing, utility and authentication template sent, and for Service messages beyond your 1,000 free each month, giving you clearer control over messaging costs.

Are WhatsApp Conversations managed separately?

Yes, WhatsApp Conversation Credits (WCC) are recharged and managed separately. Every time you send a chargeable message, its price is deducted from this balance. The price varies according to your user's country and message category (Marketing, Utility, Authentication or Service).

What is a Customer Service Window / Session Window?

A customer service window starts when a user sends your WhatsApp Business number a message and lasts for 24 hours from the most recently received message. You can reply with ANY kind of message within these 24 hours. These replies are Service messages: the first 1,000 every month are free, then charged at your user's country rate.

Is it a Pre-paid Billing or Post-paid?

All billings are Pre-paid.

How many Contacts Can I Import?

You can import unlimited contacts to the AiSensy dashboard. You're only charged for the WhatsApp messages you send.

How do Upgrades or Downgrades work?

Upgrades and Downgrades work on a pro-rata basis.

Is there any WhatsApp Business API procurement fee for a brand/business?

No. AiSensy doesn’t charge a single penny to procure the WhatsApp Business API for a Brand/Business. Businesses can procure the API completely Free through AiSensy.

Do Chatbot and AI Agent replies count as Service messages?

Yes. Any free-form reply sent within the 24-hour customer service window, whether by a live agent, a Chatbot or an AI Agent, is a Service message. The first 1,000 every month are free, then charged at your user's country rate. This is separate from your AI Agent add-on's AI message credits.

Which messages are still free?

Incoming customer messages, your first 1,000 Service messages every month, and messages sent within the 72-hour free entry point window from Click-to-WhatsApp ads.