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What if the Facebook "Start Verification" button is Greyed out/isn't visible?

Follow these steps below to enable the "Start Verification" button in Facebook Business Manager.

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If you haven't completely added your 'Business Information' to your Facebook Business Manager Account, chances are:

1. When you apply for Facebook Business Verification, the business is greyed out & isn't clickable.

​or

​2. The button isn't visible.

Don't worry, it's very common and you can enable it by filling out your Business information.

Here's what you need to do to enable the 'Start Verification' Button for Facebook Business Verification in case it's greyed out or isn't visible in your Facebook Business Manager👇‍

How to enable the "Start Verification" Button?

Go to Facebook Business Security Center

As you can see in the image on the right, the 'Start Verification' Button currently does not show.

Follow the same steps to resolve Start Verification Button greyed out/not visible.

Click below to go to Facebook Business Security Center.
Go to Facebook Business Security Center.jpg

Attach Facebook Page with Business Manager Account

First, go to 'Pages' & add the Facebook Page of your business.If you already have a Facebook Page setup, skip to the next step.

You should only add/ choose a page on which you are a current admin.Otherwise, you wouldn't be able to apply for the Facebook Business Verification.
Attach Facebook Page with Business Manager Account.jpg

Go to Apps

Now, go to Apps and click the 'Add' button.

If you find the 'Create a new App ID' button to be locked, do this👇‍

Hover the cursor over it & press the 'Confirm Account' Button to unlock it.

Clicking the 'Confirm Account' button will open a new tab👇‍
Go to Apps.jpg

Confirm your Account

Press 'Continue' to confirm the account.

This will open another screen where you need to check the 'I agree' box and confirm your email ID.

Add your business email ID where you want to receive communication from the Facebook team.

Last, choose the best option that describes you. You can choose, "Owner & Founder", if you're the founder and press, "Complete Registration".
Confirm your Account.jpg

Create App

Clicking the 'Confirm Application' Button will redirect you to a new page as shown in the image to the left.

Click, 'Create App' & follow the next step👇‍
Create App.jpg

Choose App

In this step, choose the App type that fits your business.

We've chosen 'Business' (recommended).

Once you choose the app type, click 'Next'.
Choose App.jpg

Add Business Display Name

Here, add the Business Display name.

This isn't the final Display Name of your Business. It's the app name associated with your App ID.

Once you do this, add your email address & press 'Create App'.

You'll be asked to add your Facebook Password. Confirm it & you'll be redirected to another screen.
Add Business Display Name.jpg

Your app has been created

After creating the app, go to business.facebook.com/settings and click on "Security Center".

Refresh the page & your "Start Verification" button will be visible.

If the start verification button is still not visible, simply follow the steps mentioned below👇
Your app has been created.jpg

Go to App Review

On the next screen, choose 'App Review' & click 'Permissions and Features'.
Go to App Review.jpg

Request Advanced Access

Next, type 'Live Video API' in the search box & click 'Request Advanced Access'.
Request Advanced Access.jpg

Continue the Request

Click 'Continue the request' as shown in the image to the right.
Continue the Request.jpg

Review App Settings

On the next screen, scroll down & click on 'Review App Settings'
Review App Settings.jpg

Fill out the necessary fields to submit your Application

Next, you'll be asked to fill in a few fields to submit your application.

You can skip adding the icon of your website in this form.

In the Privacy Policy URL, add the URL of your website as shown in the image on the right.

In the app category, choose 'Business and Pages'.

Last, click 'Save' & submit.
Fill out the necessary fields to submit your Application.jpg

Go to Basic Settings

Next up, go to settings & choose 'Basic'.
Go to Basic Settings.jpg

Add App Icon

In Basic Settings, scroll down & add your App Icon.

You can add any app icon. Make sure the dimensions match the requirement (Between 512x512 to 1024x1024).

You can change the app icon later on as well.
Add App Icon.jpg

Select the desired platform

After adding the 'App Icon', scroll down & choose 'Add Platform'.

Select 'Website' & press 'Next'.
Select the desired platform.jpg

Add your Website URL

If you chose 'Website' as your desired platform, add the URL of your website & press 'Save Changes'.
Add your Website URL.jpg

Under App Review, click 'Requests'

Next, go to App Review and click 'Requests'. 
Under App Review, click 'Requests'.jpg

Edit App Review Requests

Click 'edit' in App review requests as shown in the image on the right.
Edit App Review Requests.jpg

Click 'Provide Verification Details'

Scroll down and click on 'Provide Verification details'.
Click 'Provide Verification Details'.jpg

Add One-liner for your business

Add information about your website in one line as shown in the above image.The above text is a sample one🙂. Add a unique text that matches your company profile.Copy it for the next step & press 'Save'.
Add One-liner for your business.jpg

Click the field below 'Provide Verification details'

Click on the field below 'Provide verification details' as shown in the image on the left.
Click the field below 'Provide Verification details'.jpg

Fill in your Business Information

Copy-paste the exact one-line description of your business you added in the above step.

Next, add a small video (around 10 seconds) as a demo of your business.

The video need not be related to your business. But, keep it short so that it uploads fast.

Next, check the 'If Approved' field and press 'Save'.
Fill in your Business Information.jpg

Click "Submit for Review"

Last, click 'Submit for review' on the next screen.

It will ask for your Facebook Password. Confirm and press 'Submit'.
Click Submit for Review.jpg

Magic Done🙂

Go back to 'Facebook Business Security Settings' by clicking here.

In the beginning, the 'Start Verification' button was not there.

Now, you'll now see that the 'Start Verification' appears & is clickable.

Click it to begin your Facebook Business Manager Verification process.
Magic Done.jpg

FAQ

Q. Is Facebook Business Manager Verification necessary?

You can now get WhatsApp Business API without getting your Facebook Business manager approved.
But, you will have very limited access to WhatsApp API!
So, it's recommended that you apply for Facebook Business Verification if you want to utilize the complete potential of WhatsApp Business API for your Business.
This process usually takes up to 2 - 7 days. After getting the Facebook Business Manager Id verified, we start applying for WhatsApp Business API.

Q. What’s Facebook Business Manager and how to create one?

Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets and ad accounts, as well as Instagram accounts and product catalogues, in one place.Visit this link to create a Facebook Business Manager Account.

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