Driving Conversions with WhatsApp: FliQi’s Strategy for 80% Revenue Growth

FliQi partnered with AiSensy to develop a campaign that used Meta’s "Ads that Click to WhatsApp" feature.

By tapping an ad, students were directed to WhatsApp, where they could choose to learn more or purchase study materials directly.

That feature allowed FliQi to target audiences aged 21-45 from remote areas who had shown prior interest in Rajasthan Administration Services (RAS) exams, increasing conversions.

FliQi utilized WhatsApp as a channel for immediate, human support. Prospective students could ask questions, seek clarification on course details, or resolve any concerns in real time.

AiSensy 1:1 Live chat allowed multiple agents to manage chats from a single number, with easy conversation transfers, ensuring customers always reached the right person. 

This direct communication fostered trust and improved the customer experience.

FliQi kept students engaged and informed through WhatsApp follow-up notifications. These included timely reminders about upcoming classes, enrollment updates to keep students informed of their registration status, and practice tests that provided valuable preparation materials.

This consistent, tailored communication helped students stay on track and feel supported throughout their learning journey.