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CASE STUDY

Driving Conversions with WhatsApp: FliQi’s Strategy for 80% Revenue Growth

Discover how FliQi Education partnered with AiSensy to drive 85% lead conversions and up to 80% revenue growth, reaching underserved communities in Rajasthan with targeted WhatsApp campaigns.

COMPANY OVERVIEW

About FliQi Education

FliQi Education provides online training and practice tests for Indian citizens, focusing on helping them prepare for government job certification exams in Rajasthan.

  • IndustryEducation
  • HeadquartersJaipur, India
  • ProductsOnline courses and exams.
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    The Challenge

    Reaching and Converting Rural Audiences with Precision

    Low Conversion from Traditional Outreach

    FliQi Education initially relied on SMS messages and in-person workshops to attract students but found that these channels limited reach and engagement, especially in Rajasthan's rural areas where educational resources are scarce.

    Targeting Qualified Leads in Remote Areas

    The lack of accurate targeting meant FliQi struggled to attract and convert qualified leads, specifically in remote areas of Rajasthan where educational access and literacy rates are lower.

    Siloed Customer Support

    Before AiSensy, FliQi Education were not able to crack the perfect platform to connect with customers & build personalized customer relationships.

    The Solution

    How AiSensy Helped FliQi Education Overcome These Challenges

    Implementing High-Impact Ads that Click to WhatsApp

    FliQi partnered with AiSensy to develop a campaign that used Meta’s "Ads that Click to WhatsApp" feature.

    By tapping an ad, students were directed to WhatsApp, where they could choose to learn more or purchase study materials directly.

    That feature allowed FliQi to target audiences aged 21-45 from remote areas who had shown prior interest in Rajasthan Administration Services (RAS) exams, increasing conversions.
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    Real-Time Customer Support on WhatsApp

    FliQi utilized WhatsApp as a channel for immediate, human support. Prospective students could ask questions, seek clarification on course details, or resolve any concerns in real time.

    AiSensy 1:1 Live chat allowed multiple agents to manage chats from a single number, with easy conversation transfers, ensuring customers always reached the right person. 

    This direct communication fostered trust and improved the customer experience.
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    Engaging Follow-up Notifications

    FliQi kept students engaged and informed through WhatsApp follow-up notifications. These included timely reminders about upcoming classes, enrollment updates to keep students informed of their registration status, and practice tests that provided valuable preparation materials.

    This consistent, tailored communication helped students stay on track and feel supported throughout their learning journey.
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    The Results

    Game changing Results from Day 1!

    85% Lead Conversion
    FliQi converted 85% of qualified leads during the campaign period, dramatically improving lead quality and follow-through.
    Up to 80% Revenue Growth
    Quarter-over-quarter, FliQi achieved a 70-80% increase in revenue, driven largely by increased student engagement through targeted WhatsApp outreach.
    60% More Students
    Ads that click to WhatsApp accounted for 60% of FliQi’s business during this time period, with 80% of clients coming from remote areas in Rajasthan, one of FliQi’s most desired geographical targets.
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    "Ads that click to WhatsApp helped us attract the right mix of audiences and win the trust of more people by responding to their requests on WhatsApp. The increased product awareness and recall value from the campaign have helped us become more confident and enthusiastic in exploring different approaches to our marketing. We plan to continue testing new ways to improve our Facebook ads and grow the business."
    Dinesh FeninCEO & Founder at FliQi Education

    We are helping Brands grow effortlessly on WhatsApp

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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