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CASE STUDY

How Cosco achieved 3x Growth in User Engagement with AiSensy

Discover how Cosco, one of the biggest Sports Manufacturing player in India achieved a 3x high reach with WhatsApp via AiSensy

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Cosco levelled up it's reach by 3x with AiSensy

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COMPANY OVERVIEW

About Cosco

With a legacy spanning decades, Cosco is one of the biggest players in the sports equipment manufacturing industry producing high-quality sports and fitness equipments.

  • IndustrySports Goods Manufacturing and Retail
  • HeadquartersNew Delhi, India
  • Company Size455 Employees
  • ProductsA wide range of sports and fitness equipment
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    The Challenge

    Transforming Cosco’s Challenges into Triumphs

    Poor reach

    With emails & WhatsApp Business app, Cosco was only able to penetrate 35% of it's audience. 

    Delay in Responses with Emails

    Cosco used to send the latest updates & offers via emails but did not get enough responses quickly.

    Limited Broadcasting Capability

    The major limitation of using WhatsApp Business App for Broadcasting was the 256 people Broadcast limit.

    The Solution

    Broadcast Offers to Unlimited Users in One Go

    Using AiSensy’s platform, Cosco achieved:
    • Seamless message delivery to its entire customer base, even to those who hadn’t saved its contact number.
    • Compliance with WhatsApp’s best practices, ensuring high deliverability without the risk of being blocked.
    • Outstanding results: A 98% message open rate, enabling faster and wider customer engagement.
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    Time-Saving Automation for Maximum Efficiency

    Cosco automated key notifications on WhatsApp, such as:
    • Order confirmations
    • Delivery updates
    • Exclusive promotions and offers

    Direct Benefits:
    • Messages delivered instantly, with a 98% open rate.
    • Customers stayed informed, reducing queries and increasing satisfaction.
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    1:1 Real-Time Support with Human Interaction

    AiSensy enabled live chat support on WhatsApp, allowing Cosco to:
    • Deliver personalized and immediate responses to customer inquiries.
    • Address questions about products, order tracking, and promotions in real time.

    Result:
    This humanized and fast support boosted customer engagement by 2x.
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    Building Trust with the WhatsApp Blue Tick

    With AiSensy’s help, Cosco secured the WhatsApp verified blue tick, allowing the company to:
    • Showcase authenticity and trustworthiness to customers.
    • Strengthen its position as a credible brand, fostering long-term loyalty.
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    24/7 Customer Support with Smart Chatbots

    Cosco integrated AiSensy’s AI-driven chatbots, offering:

    • Round-the-clock assistance, available 24/7.
    • Easy-to-build conversation flows with a no-code drag-and-drop interface.

    Impact:
    Chatbots ensured customers received timely support, even outside business hours, maintaining high-quality service.
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    Results Achieved

    3X Better Reach
    By sending Broadcasts on WhatsApp.
    2X Improved Engagement
    By automating updates on WhatsApp and providing instant 1:1 support.
    98% Message Open Rate
    5x better than Emails & SMS.
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    "AiSensy has really helped us in terms of reaching our consumers. Earlier, the amount of users which we could reach via Broadcasting was somewhere around 30 to 35%. Now, the number has gone up to around 90% "
    Aakash JainBusiness Executive at Cosco

    We are helping Brands grow effortlessly on WhatsApp

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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    How Brands use AiSensy for WhatsApp Marketing

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    Sports Equipment Brand

    How Cosco, one of the most renowned Sporting equipment companies used AiSensy to drive 3x more conversions.
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    Drive 3x Revenue with AiSensy

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