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How Cosco achieved 3x Growth in User Engagement with AiSensy

Discover how Cosco, one of the biggest Sports Manufacturing player in India achieved a 3x high reach with WhatsApp via AiSensy

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Cosco levelled up it's reach by 3x with AiSensy

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COMPANY OVERVIEW

About Cosco

With a legacy spanning decades, Cosco is one of the biggest players in the sports equipment manufacturing industry producing high-quality sports and fitness equipments.

  • IndustrySports Goods Manufacturing and Retail
  • HeadquartersNew Delhi, India
  • Company Size455 Employees
  • ProductsA wide range of sports and fitness equipment
  • Learn More
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    The Challenge

    Transforming Cosco’s Challenges into Triumphs

    Poor reach

    With emails & WhatsApp Business app, Cosco was only able to penetrate 35% of it's audience. 

    Delay in Responses with Emails

    Cosco used to send the latest updates & offers via emails but did not get enough responses quickly.

    Limited Broadcasting Capability

    The major limitation of using WhatsApp Business App for Broadcasting was the 256 people Broadcast limit.

    The Solution

    Broadcast Offers to Unlimited Users in One Go

    Using AiSensy's intuitive platform, Cosco seamlessly broadcasted marketing and promotional offers to their entire customer base - even the ones that hadn't added Cosco to their contacts.

    By adhering to WhatsApp’s best practices — such as only sending messages to opted-in users — Cosco successfully delivered messages to an unlimited number of users, without the risk of getting blocked. As a result, they achieved an impressive 98% open rate.
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    Automate Notifications & Updates on WhatsApp

    Cosco used AiSensy to automate Order Confirmation, delivery confirmation & many more notifications on WhatsApp.

    With a 98% Message-open rate on WhatsApp, they were able to reach the maximum audience in the minimum time period. 

    The users instantly received these updates instantly on WhatsApp & had the option to continue the Conversation if they had any queries.
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    1:1 Live Chat with Human Support for Real-Time Assistance

    By implementation of 1:1 live chat with human support on WhatsApp, Cosco was able to provide personalized, real-time customer support.

    Customers could easily ask questions, receive updates, and get immediate responses—whether it was product inquiries, order tracking, or promotions.

    As a result of this fast and tailored assistance, Cosco saw an increase in 2x their engagement.
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    Boost Brand Credibility with WhatsApp Blue Tick

    By partnering with AiSensy, Cosco successfully established a strong and authentic presence on WhatsApp, backed by the powerful WhatsApp Blue Tick.

    This verification not only enhanced customer trust but also positioned Cosco as a credible brand that customers can rely on.
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    Round the Clock Support

    Cosco integrated our AI-driven WhatsApp Chatbots to facilitate dynamic and automated conversations with your audience.

    AiSensy Chatbots are accessible 24/7, guaranteeing that users can receive support whenever they need it, including outside of standard business hours.

    Building conversation flows with AiSensy is very easy, thanks to a drag-and-drop interface that requires zero coding expertise.
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    Results Achieved

    3X Better Reach
    By sending Broadcasts on WhatsApp.
    2X Improved Engagement
    By automating updates on WhatsApp and providing instant 1:1 support.
    98% Message Open Rate
    5x better than Emails & SMS.
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    "AiSensy has really helped us in terms of reaching our consumers. Earlier, the amount of users which we could reach via Broadcasting was somewhere around 30 to 35%. Now, the number has gone up to around 90% "
    Aakash JainBusiness Executive at Cosco

    We are helping Brands grow effortlessly on WhatsApp

    Trusted by 50000+ Businesses across 52+ Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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    Drive 3x Revenue with AiSensy

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