HomeLane achieved 2x higher conversion ratio with AiSensy
Discover how HomeLane, India’s fast-growing home-interior solutions brand, unlocked a smoother booking journey and booked 300+ extra design consultations every month by moving customer conversations to WhatsApp with AiSensy.
⚡Powered by Official WhatsApp Business API
About HomeLane
HomeLane provides end-to-end, hassle-free interior design - from 3-D visualisation to on-time installation—across 20+ Indian cities.
Design & Technology
Bengaluru, India
Company Size
1,001 – 5,000 employees
Products
Modular kitchens, wardrobes & full-home interiors
Transforming HomeLane’s booking hurdles into a seamless customer experience
Fragmented Appointment Journey
Site visitors had to fill lengthy web forms and wait for call backs - many dropped off before scheduling design sessions. HomeLane's team had no way to reengage the lost lead.
Lower Conversion Efficiency
Traditional channels (email/SMS) delivered just 1.3 % lead-to-order conversion, limiting marketing ROI.
How AiSensy helped HomeLane turn conversations into confirmed orders
Automated WhatsApp Chat Assistant
How it works- Instant engagement, zero form fatigue.
• Visitors click a “Book Free Design Session” button on the website.
• They land on WhatsApp & engage in conversation with a chatbot.
• The WhatsApp chatbot qualifies the lead, captures requirements and suggests available time slots.
• Confirmed details are pushed to HomeLane’s CRM; human agents step in only when needed.
Store Locator on WhatsApp
Homelane increased their store visibility and footfall by adding a WhatsApp store locator.
Users can simply chat with the WhatsApp bot to find the nearest HomeLane store, get directions, and even schedule appointments - all within WhatsApp
Result
The impact was real!
Automated WhatsApp journeys pull in nearly a thousand extra prospects every month.
WhatsApp leads closed at 2.8 %, versus 1.3 % from other channels—doubling order wins.
Instant booking flows secure 300 additional pre-appointment slots each month, filling the sales calendar.
WhatsApp based conversational campaigns have helped us enhance engagement with our customers. This has also resulted in better acquisition efficiency. Moreover, the insights from user interactions have been instrumental in shaping our new feature planning. In this journey, AISensy came handy as a powerful product for managing WhatsApp conversations & campaigns. The product interface significantly reduced our bot creation & deployment turnaround time.
Abhishek Gupta
VP Product @ HomeLane
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