New AI Template Generator
Talk to Sales: +919873940683

CASE STUDY

HomeLane achieved 2x higher conversion ratio with AiSensy

Discover how HomeLane, India’s fast-growing home-interior solutions brand, unlocked a smoother booking journey and booked 300+ extra design consultations every month by moving customer conversations to WhatsApp with AiSensy.


Powered by Official WhatsApp Business API

homelane_case_study.webp

COMPANY OVERVIEW

About HomeLane

HomeLane provides end-to-end, hassle-free interior design - from 3-D visualisation to on-time installation—across 20+ Indian cities.

  • Industry

    Design & Technology

  • Headquarters

    Bengaluru, India

  • Company Size

    1,001 – 5,000 employees

  • Products

    Modular kitchens, wardrobes & full-home interiors

  • homelane_founders.webp

    The Challenge

    Transforming HomeLane’s booking hurdles into a seamless customer experience

    Fragmented Appointment Journey

    Site visitors had to fill lengthy web forms and wait for call backs - many dropped off before scheduling design sessions. HomeLane's team had no way to reengage the lost lead. 

    Lower Conversion Efficiency

    Traditional channels (email/SMS) delivered just 1.3 % lead-to-order conversion, limiting marketing ROI.

    The Solution

    How AiSensy helped HomeLane turn conversations into confirmed orders

    Automated WhatsApp Chat Assistant

    How it works- Instant engagement, zero form fatigue.

    • Visitors click a “Book Free Design Session” button on the website.

    • They land on WhatsApp & engage in conversation with a chatbot. 

    • The WhatsApp chatbot qualifies the lead, captures requirements and suggests available time slots.

    • Confirmed details are pushed to HomeLane’s CRM; human agents step in only when needed.

    6_usecase_website_850x480px.webp

    Store Locator on WhatsApp

    Homelane increased their store visibility and footfall by adding a WhatsApp store locator. 

    Users can simply chat with the WhatsApp bot to find the nearest HomeLane store, get directions, and even schedule appointments - all within WhatsApp

    5_usecase_website_850x480px.webp

    Result

    The impact was real!

    900+ New Qualified Leads / Month

    Automated WhatsApp journeys pull in nearly a thousand extra prospects every month.

    2x Higher Lead-to-Order Conversion

    WhatsApp leads closed at 2.8 %, versus 1.3 % from other channels—doubling order wins.

    300+ Monthly Design Consults

    Instant booking flows secure 300 additional pre-appointment slots each month, filling the sales calendar.

    1604052452723.jpg
    Home-Lane-Franchise-Logo.png

    WhatsApp based conversational campaigns have helped us enhance engagement with our customers. This has also resulted in better acquisition efficiency. Moreover, the insights from user interactions have been instrumental in shaping our new feature planning. In this journey, AISensy came handy as a powerful product for managing WhatsApp conversations & campaigns. The product interface significantly reduced our bot creation & deployment turnaround time.

    Abhishek Gupta

    VP Product @ HomeLane

    Founders & Marketers Love us

    Trusted by 100,000+ Businesses across 57 Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

    wp-pay-1000.png

    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

    CTWAsmall.png

    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 


    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

    LiveChat GIF from AiSensy.gif

    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

    Click Tracking GIF.gif

    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

    Contacts lightbg.gif

    How Brands use AiSensy for WhatsApp Marketing

    coscologo_280.png

    Sports Equipment Brand

    How Cosco, one of the most renowned Sporting equipment companies used AiSensy to drive 3x more conversions.
    logo.png

    Donation Collection Platform

    Discover how Give, India's most trusted donations collection platform used WhatsApp to achieve a 90% Payment success rate & 15X ROI.
    download-(2).png

    Edtech Platform

    Check out how PhysicsWallah, an Edtech giant used AiSensy to drive 3x more Leads through WhatsApp via AiSensy. 

    Drive 3x Revenue with AiSensy

    Experience the power of seamless automation and enhanced customer engagement.
    Get Started for FREE. No Credit Card needed.
    ⚡️Powered by Official WhatsApp Business API