CASE STUDY

Mysuru Zoo: Effortless Ticket Booking via WhatsApp

Explore how Mysuru Zoo optimized visitor entry thanks to AiSensy’s automated ticket booking on WhatsApp and collected ₹5L in Ticket Sales within 45 days of launch.

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COMPANY OVERVIEW

About Mysuru Zoo

Sri Chamarajendra Zoological Gardens, popularly known as ‘Mysuru Zoo’, is a 157-acre zoo located near the palace in Mysore, India. It was established in 1892, by His Highness, the erstwhile Ruler of Mysuru Sri Chamarajendra Wadiyar Bahadur, and is the oldest zoo in India and one of the oldest in the world.

WildlifeThe zoo is home to abundant flora and fauna and is home of 1320 species of animals belonging to more than 25 countries.

Foundation1892

LocalizationMysore, India

The Challenge

Transforming Mysuru Zoo’s Challenges into Triumphs

Long Queue for Ticket Booking

During festive season there used to be long queue to cater each visitor for Zoo tickets.

11 Cash Counters for Tickets

This used to take a lot of Resource and Queue management.

Less Resource for Animal Care

All the major resources were busy in Queue Maintenance and Ticket Counters.

The Solution

Automated Ticket Booking on WhatsApp: By placing a QR Code in Ticket Counters, visitors scan the QR Code, lands on WhatsApp and purchases the ticket from there itself without any human touchpoint.

The Results

Game changing results from Day 1

11 Cash Counters reduced to 1

With automated ticketing, Mysuru Zoo streamlined its operations, minimizing the need for cash counters and redeploying resources more effectively.

Enhanced Visitors Experience

By eliminating long queues, visitors now enjoy a smoother and faster entry process, enriching their overall experience and creating positive impressions.

Enhanced Focus on Animal Care

Freed from ticketing tasks, the zoo’s staff could now dedicate more resources and attention to animal care, supporting Mysuru Zoo’s commitment to high standards in wildlife welfare.

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