1% Club Case Study: 3x More Conversion on WhatsApp

COMPANY OVERVIEW

About The 1% Club

The 1% Club is India’s premier financial independence community, founded by finance expert Sharan Hegde and Raghav Gupta. Focused on delivering financial literacy through courses in personal finance and stock markets, the community has amassed over 50,000 members and enjoys a broad influence across social media with 5 million followers.

IndustrySocial Finance & Financial Education

HeadquarterMumbai, India

ProductsPersonal finance courses, consultations, events, community apps.

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The Challenge

Transforming The 1% Club’s Challenges into Triumphs

Lead Drop-offs from Ads to Landing Pages

The 1% Club faced a significant drop-off rate—about 20%—when leads moved from Facebook and Instagram ads to landing pages. This gap in customer engagement reduced potential customer conversions.

Low Conversion Rates on Landing Pages

A small percentage of visitors who landed on the page completed their purchase. The 1% Club needed a more seamless and user-friendly approach to engage potential leads and increase the conversion rate.

High Retargeting Costs on Social Media

Retargeting was an essential but costly process, requiring continuous investment on Facebook and Instagram for ads. The reliance on pixels made retargeting both a budget-heavy and complex process.

The Solution

How AiSensy Helped The 1% Club Overcome These Challenges

Ads that Click to WhatsApp

AiSensy introduced The 1% Club to “Click to WhatsApp” ads, allowing leads to bypass traditional landing pages and go straight from Facebook and Instagram ads to a WhatsApp conversation.

This approach streamlined the user journey, eliminating drop-offs from landing pages and ensuring immediate engagement on WhatsApp.

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Simplified Lead Collection with WhatsApp Forms

Through AiSensy’s WhatsApp Forms feature, The 1% Club could capture lead information directly on WhatsApp.

This reduced friction and increased data accuracy, as users filled out forms in a familiar, trusted environment.

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Payment Collection via WhatsApp Payments

To enhance the user journey, AiSensy enabled WhatsApp Payments, allowing customers to seamlessly complete transactions through various payment options (like Razorpay and PayU).

By enabling payments directly within WhatsApp, The 1% Club offered a quick and convenient purchase experience, boosting conversions.

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Advanced Retargeting with WhatsApp Broadcasting

Using AiSensy’s WhatsApp Broadcasting feature, The 1% Club could segment their audience based on behavioral data.

Retargeting became more effective and budget-friendly, allowing the team to broadcast tailored messages to warm leads and improve conversion rates without additional spending on social media ads.

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The Results

Game Changing Results from Day 1.

5x Increase in Leads

By leveraging “Click to WhatsApp” ads, The 1% Club quintupled their lead generation while maintaining the same budget. The direct approach helped engage and convert leads faster, with a much higher response rate.

3% increase in Conversion Rate

With a streamlined WhatsApp journey from initial contact to payment, users had a smoother experience, resulting in a 3% uplift in conversion rates. Customers appreciated the ease of interaction and payment within a single platform.

Advanced Retargeting on WhatsApp

By gaining access to first-party data, The 1% Club refined their retargeting strategies, boosting campaign relevance and effectiveness on WhatsApp. This led to higher engagement rates and conversions without relying heavily on third-party ad spending.

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Features Loved by our Clients

Collect Payments on WhatsApp

Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

Ads that Click to WhatsApp

Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

Multiple Human Live Chat

Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number.
Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.