CASE STUDY

People Matters Increased Event Conversions by 25% with AiSensy

Asia’s largest community for talent professionals, People Matters, streamlined its event communication, feedback collection, and lead remarketing using AiSensy—achieving a 25% jump in conversions and 1.5X higher engagement than email.

See how WhatsApp automation elevated their digital marketing strategy.

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CASE STUDY

LearnTube Elevated Communication & Efficiency with AiSensy

LearnTube, an AI-first learning platform, boosted admissions and saved hours of manual work by automating WhatsApp workflows with AiSensy, reducing dependence on SMS and calls.

Read how they achieved this efficiency using WhatsApp via AiSensy!

COMPANY OVERVIEW

About People Matters

People Matters is Asia’s most influential community platform for talent leaders, with over 300,000 professionals engaging across digital, print, and on-ground experiences. As a niche media company, People Matters drives impactful conversations around the future of work by enabling CHROs, HR tech providers, startups, and talent professionals to connect, learn, and lead transformation.

Industry

Media Production

Headquarters

Gurgaon, Haryana

Company Size

51–200 employees

300K+ professionals

Founded

2009

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The Challenge

Scaling engagement and event communication without adding complexity

Fragmented Campaign Execution

With multiple high-profile events running simultaneously—ranging from webinars to large-scale conferences—People Matters needed a way to manage communications without overwhelming their marketing and ops teams. Each campaign required different messaging, timing, and follow-ups, making manual execution time-consuming and error-prone.

Low Engagement from Traditional Channels

Email open rates and engagement had started to decline. For an audience of digital-savvy professionals, traditional channels were no longer delivering the immediacy or interactivity needed to capture attention and drive action at scale.

High Manual Effort for Confirmations & Follow-ups

Event confirmations, ticketing, and feedback collection were largely manual—leading to delays, miscommunication, and a stretched operations team. Ensuring every registrant received the right information at the right time became increasingly challenging as the number of events grew.

Missed Opportunities in Post-Event Feedback & Partner Engagement

Post-event interactions were underutilized. Gathering structured feedback from both attendees and sponsors was inconsistent, making it harder to evaluate success and re-engage satisfied partners for future events.

The Solution

How AiSensy helped People Matters automate multi-stage campaigns and deepen engagement

Lead Generation & Remarketing

People Matters launched personalized WhatsApp campaigns using website opt-ins, lead magnets, and follow-up flows.

Quick reply buttons like “Interested” and “Call Me” made it easy to capture user intent and segment leads for future targeting—all handled automatically.

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Multi-Campaign Execution

Separate WhatsApp flows were created for webinars and conferences, each with custom messaging, rich media, and CTAs tailored to the event type. This ensured high relevance and greater user interest.

Event Reminders & Confirmations

Registered users received automatic reminders 24 hours before an event, along with instant confirmations and e-tickets post-registration—dramatically cutting down on manual coordination and reducing no-shows.

Engagement Campaigns for Conferences

People Matters used WhatsApp to introduce speakers, share agendas, and highlight sessions before the event. During the live sessions, quick replies and polls created real-time interaction that kept attendees engaged.

Post-Event Feedback

After each event, attendees received a feedback form via WhatsApp. Smart reply buttons segmented users by satisfaction level, triggering personalized thank-you or follow-up messages based on their responses.

Results

The impact was real!

25% Increase

in Lead Conversion Rate. Thanks to hyper-targeted and timely outreach via WhatsApp

2x Higher Engagement

Compared to traditional email remarketing campaigns

35% Reduction

in manual operations. Event confirmations, ticketing, and feedback flows now run on autopilot

"AiSensy helped us scale communication across events without compromising on personalization. From lead generation to post-event feedback, everything became faster and more impactful. WhatsApp automation with AiSensy is now a core part of our engagement strategy."