People Matters Increased Event Conversions by 25% with AiSensy
Asia’s largest community for talent professionals, People Matters, streamlined its event communication, feedback collection, and lead remarketing using AiSensy—achieving a 25% jump in conversions and 1.5X higher engagement than email.
See how WhatsApp automation elevated their digital marketing strategy.
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About People Matters
People Matters is Asia’s most influential community platform for talent leaders, with over 300,000 professionals engaging across digital, print, and on-ground experiences. As a niche media company, People Matters drives impactful conversations around the future of work by enabling CHROs, HR tech providers, startups, and talent professionals to connect, learn, and lead transformation.
Media Production
Gurgaon, Haryana
Company Size
51–200 employees
300K+ professionals
Founded
2009
How AiSensy helped People Matters automate multi-stage campaigns and deepen engagement
Lead Generation & Remarketing
People Matters launched personalized WhatsApp campaigns using website opt-ins, lead magnets, and follow-up flows.
Quick reply buttons like “Interested” and “Call Me” made it easy to capture user intent and segment leads for future targeting—all handled automatically.
Multi-Campaign Execution
Separate WhatsApp flows were created for webinars and conferences, each with custom messaging, rich media, and CTAs tailored to the event type. This ensured high relevance and greater user interest.
Event Reminders & Confirmations
Registered users received automatic reminders 24 hours before an event, along with instant confirmations and e-tickets post-registration—dramatically cutting down on manual coordination and reducing no-shows.
Engagement Campaigns for Conferences
People Matters used WhatsApp to introduce speakers, share agendas, and highlight sessions before the event. During the live sessions, quick replies and polls created real-time interaction that kept attendees engaged.
Post-Event Feedback
After each event, attendees received a feedback form via WhatsApp. Smart reply buttons segmented users by satisfaction level, triggering personalized thank-you or follow-up messages based on their responses.
"AiSensy helped us scale communication across events without compromising on personalization. From lead generation to post-event feedback, everything became faster and more impactful. WhatsApp automation with AiSensy is now a core part of our engagement strategy."
Manik Sachdeva
Assistant Manager – Digital Marketing @ People Matters
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