CASE STUDY

How Skullcandy Boosted 150X ROI with AiSensy

Skullcandy successfully countered their major challenge - Abandoned Carts and reduced them by flat 25-30% with AiSensy.

COMPANY OVERVIEW

About Skullcandy

Well, this is a brand that needs no introduction - Skullcandy is one of the most popular Global Headphone & audio products brands. It has been recognized as one of the coolest headphone brands since 2008!

IndustryEcommerce

HeadquartersPark City, Utah

Company Size300-500 Employees

ProductsEarphones, headphones, Wireless Earbuds

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The Challenge

Transformando os Desafios em Sucessos

Increasing Abandoned Carts

Users visiting the website added products to their cart but did not complete the purchase.

Reduced ROI

Sending personalized emails & SMS did not have an efficient enough ROI for Skullcandy.

Siloed Customer Support

Skullcandy had no direct source to communicate with customers in real-time. 1:1 Live Chat was not much effective via Website Chat!

The Solution

How AiSensy Helped Skullcandy Overcome These Challenges

25-40% Abandoned Carts Recovered

To solve the dilemma of Abandoned Carts, AiSensy set up WhatsApp automation, connecting Skullcandy's Ecommerce store with AiSensy.

This integration triggered an Abandoned Cart recovery notification 15-20 minutes after a user added a product to their cart & didn't complete the transaction.

This strategy helped Skullcandy recover 25-40% of Abandoned Carts.

Broadcast Promotional Offers to Unlimited Users in One Go

Using AiSensy's intuitive platform, Skullcandy seamlessly broadcasted marketing and promotional offers to their entire customer base — reaching users even if they hadn’t added Skullcandy to their contacts.

By adhering to WhatsApp’s best practices, Skullcandy successfully delivered WhatsApp messages to an unlimited number of users, all without the risk of being blocked.

Automate Order & Delivery Updates on WhatsApp

With AiSensy, Skullcandy has automated the sending of:

• Order confirmations directly via WhatsApp, eliminating the need for emails or SMS.
• Delivery updates in real time, ensuring that customers have quick and convenient access to information.

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The Results

150x ROI

Driven with WhatsApp Marketing

25-40%

Increase in Abandoned Cart Recovery

User Engagement seen on messages sent

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Features Loved by our Clients

Collect Payments on WhatsApp

Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

Ads that Click to WhatsApp

Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

Multiple Human Live Chat

Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number.
Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

Real-Time Analytics

Track your campaign results in real-time.

Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

Smart Retargeting for 3X Sales

Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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