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CASE STUDY

ADNEC Group drives 4x Revenue using AiSensy

How ADNEC Group leveraged AiSensy’s features to enhance attendee engagement, streamline operations, and achieve 4x revenue growth.

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COMPANY OVERVIEW

About ADNEC Group

The Abu Dhabi National Exhibitions Company (ADNEC) Group is a premier events and exhibitions organization specializing in world-class event management and hosting. With a strong presence in the global events industry, ADNEC is renowned for its innovative approach and commitment to excellence.

  • IndustryEvents, exhibitions, and conference industry
  • HeadquartersAbu Dhabi, UAE.
  • ServicesEvent services, catering, tourism, and media companies
  • MissionADNEC Group's mission is to unite business and leisure travelers, creating memorable experiences while optimizing asset returns.
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    The Challenge

    Transforming ADNEC’s challenges into triumphs

    Inefficiencies in Customer Communication

    ADNEC’s traditional call center struggled to keep up with the volume of attendee inquiries, leading to delays and inconsistencies in response times.

    Event Coordination Complexity

    Managing logistics, speaker coordination, and attendee updates across multiple events was a labor-intensive process.

    Resource Allocation

    High dependency on call center resources to handle FAQs and routine inquiries.

    The Solution

    How AiSensy Helped ADNEC Group Overcome These Challenges

    Automate Notifications & Reminders on WhatsApp

    ADNEC streamlined attendee engagement by automating pre-scheduled updates and personalized reminders, such as:

    • Urgent updates (e.g., schedule changes or new speaker announcements).
    • Important event reminders. This ensured attendees were always informed and engaged before, during, and after the event.
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    1:1 Human Support with AiSensy Live Chat

    Using AiSensy’s Live Chat, ADNEC’s agents managed complex attendee inquiries more efficiently.

    By routing chats based on campaigns, attributes, and user tags, support was handled quickly and delivered at scale.
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    Smart WhatsApp Chatbot for 24/7 Support

    ADNEC automated its attendee journey with AiSensy’s Smart WhatsApp Chatbot, providing instant responses to common attendee queries such as:

    • Event logistics
    • Speaker schedules
    • Registration details

    The chatbot also supported post-event surveys to gather feedback. This automation resulted in a 45% increase in user experience by significantly reducing response times and allowing agents to focus on complex problems.
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    The Results

    45% Increase in User Experience
    Improved attendee satisfaction through the FAQ chatbot, providing instant answers to common queries.
    4x Revenue Growth
    Achieved a significant increase in revenue compared to the previous year by streamlining operations and enhancing attendee engagement.
    10 x Growth in Google Reviews
    Positive feedback skyrocketed, highlighting the improved customer experience and event management capabilities.

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    Features Loved by our Clients

    Collect Payments on WhatsApp

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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    Drive 3x Revenue with AiSensy

    Experience the power of seamless automation and enhanced customer engagement.
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