CASE STUDY

How Ajmera Tyres Increased Payment Collections by 23% with WhatsApp

Discover how Ajmera Tyres, one of India’s largest tyre retailers, is improving customer experience and accelerating payments using AiSensy’s WhatsApp solutions.

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COMPANY OVERVIEW

About Ajmera Tyres

Ajmera Tyres is leading Tyre retailer operating accross Pune, Nagpur and Amravati. Renowned for its commitment to cutting-edge technology and high-quality services, the brand is a reference in the automotive sector.

IndustryAutomotive, Tyre Dealership & Services

HeadquartersPune, India

ServicesWheel Alignment and Balancing, Tyre Fitting, Rim and Wheel Repairs, Engine Oil Change, AC Gas Refilling, Brake Pad Replacement, and more.

ProductsTyre, Battery, Oil

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The Challenge

Despite its market success, Ajmera Tyres faced some challenges:

Payment Processing Inefficiencies

Collecting payments at multiple retail locations manually was time-consuming and prone to errors.

Customer Experience Gaps

The lack of streamlined communication from inquiry to purchase created friction in customer satisfaction.

Limited Real-Time Interaction

Unable to efficiently connect with customers post-purchase for payment collection, updates, or feedback.

The Solution

To address these challenges, Ajmera Tyres partnered with AiSensy, leveraging the Official WhatsApp Business API to transform their communications and operations.
The following steps were implemented:

Payments via WhatsApp Pay

• Seamless payment collection enabled through WhatsApp Pay across 13 retail locations.
• Provided customers with a secure, instant, and convenient payment method.

Result: a 23% increase in payment collection.

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Automated Customer Support with Chatbots

Ajmera Tyres integrated AiSensy’s Smart chatbots, offering:

• Round-the-clock assistance, available 24/7.
• Easy-to-build conversation flows with a no-code drag-and-drop interface.

Impact:
Chatbots ensured customers received timely support, even outside business hours, maintaining high-quality service.

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Real-Time Human Support

For more complex issues, live human assistance is always available on WhatsApp, ensuring personalized and efficient service.

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Results Achieved

The partnership with AiSensy delivered impressive results:

23% Increase in Payment Collection Efficiency

Implementing WhatsApp Pay significantly streamlined the payment process, reducing errors and delays.

Improved Customer Experience

Simplified communication enhanced the customer journey, making it smoother and more efficient.

Streamlined Service Operations

Integration with WhatsApp allowed effective management of customer inquiries and payments, resulting in faster resolutions and better customer satisfaction.

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