BankSathi: 4.5x ROI with AiSensy’s WhatsApp automation
India’s leading financial advisory platform, BankSathi, turned quiet users into active agents again by blending empathy with WhatsApp automation. With a 9.71% reactivation rate and 4.5x ROI, this campaign outperformed industry benchmarks—without discounts or urgency tactics.
See how AiSensy made automation feel human.
⚡Powered by Official WhatsApp Business API
About BankSathi
BankSathi is India’s top financial product advisory platform, enabling individuals—especially from Tier 2, 3, and rural areas—to become financial advisors. By recommending financial products like savings accounts, loans, and credit cards to their networks, users earn and grow financial literacy in their communities. With over 2 million+ advisors and 60 lakh customers, BankSathi is revolutionizing financial access from the ground up.
Financial Services
Bangalore, Karnataka
Financial Advisors
2+ million
Solution
A campaign that sounded more like a friend than a brand
WhatsApp Automation, Reimagined
Using AiSensy’s Flow Builder, BankSathi created a multi-step WhatsApp journey tailored to user behavior. If someone clicked, ignored, or replied, they were guided down a specific path— with contextual, personalized follow-ups that felt more like conversations than campaigns.
Audio-Led Communication
The magic touch? Voice. BankSathi integrated short, friendly Hinglish audio messages into the campaign—spoken in natural tones that felt personal and familiar. These weren’t bots; they were empathetic voices checking in, offering encouragement, and reigniting interest.
Personalization at Scale
Each user journey responded to engagement in real-time. Messages adjusted based on replies, making users feel like someone was listening—not just broadcasting.
With AiSensy, we didn’t just automate outreach—we made it personal. The combination of voice, behavior-based flows, and real-time engagement helped us bring dormant users back in a way that felt honest and impactful.
Manik Sachdeva
Assistant Manager – Digital Marketing @ BankSathi
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