GroMo Boosted Service Efficiency by 70% Using AiSensy’s WhatsApp Automation
India’s leading financial product sales platform, GroMo, solved complex attribution, payment tracking, and support challenges by leveraging AiSensy’s conversational automation. From sales to onboarding, automation powered every step of their funnel.
Explore how they simplified workflows and scaled operations via WhatsApp.
⚡Powered by Official WhatsApp Business API
About GroMo
GroMo is a platform that allows individuals to earn money online by selling financial products like savings accounts, loans, and credit cards to their networks. Their mission is to increase the accessibility of financial products across India.
Financial Services
Gurgaon, Haryana
Customers
30+ Lakhs
Partners
40+ lakh
Solving complex attribution and payment workflows at scale
Incomplete Visibility into Sales Attribution
GroMo had limited insight into which users were dropping off after showing interest in their Growth Membership Plan. Failed payout tracking created confusion, and cold, static messaging wasn’t enough to re-engage or upsell users effectively.
Manual Post-Sale Support & Dispute Handling
The process for managing support tickets and service requests for GroMo Protect was time-consuming and inconsistent. Users couldn’t raise issues easily, and internal teams had to handle tickets manually—slowing response time.
Disconnected Tutor Payment & Student Access Flow
GroMo’s training ecosystem faced tracking challenges: tutor payments, student enrollments, and content access had no real-time visibility. Payments and access were often delayed, leading to friction in the user journey.
Using AiSensy to create scalable, conversational automation for every use case
Sales Attribution Through Chatbot Flows
GroMo used AiSensy’s flow builder to design interactive WhatsApp journeys that captured user interest, ran pricing experiments, and tracked conversion paths. Users received a message with a “Reply” CTA that led to a structured funnel showcasing Growth Membership benefits.
Automated Dispute Resolution for GroMo Protect
The WhatsApp chatbot enabled users to raise disputes via a dedicated button. Once clicked, users could upload supporting documents, and the bot created a ticket instantly—no manual involvement required.
Result: 70% increase in support resolution efficiency
Tutor Payment & Student Enrollment via WhatsApp Pay + Google Sheets
Using regex triggers and user attributes, GroMo created a WhatsApp flow to collect trainer info, guide students through WhatsApp Pay, and verify payments. Once successful, credentials were shared instantly.
Live API sync with Google Sheets provided tutors with real-time visibility into payment status.
Outcome: Instant confirmations and smooth enrollment tracking.
Seamless Data Management with Zoho CRM Integration
To centralize data, GroMo integrated AiSensy with Zoho CRM. This ensured every payment, enrollment, and student detail was automatically logged, organized, and accessible to their team.
Outcome: End-to-end data organization and streamlined operations.
The Results
Automation that powered sales, service, and training
70% Increase in Service Efficiency
Automated ticket creation and faster dispute handling
Real-Time Payment Tracking
Tutors and admins had live visibility across the entire enrollment funnel
Streamlined End-to-End Journeys
From interest to onboarding—all in WhatsApp
With AiSensy, we didn’t just automate outreach—we made it personal. The combination of voice, behavior-based flows, and real-time engagement helped us bring dormant users back in a way that felt honest and impactful.
Manik Sachdeva
Assistant Manager – Digital Marketing @ BankSathi
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