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CASE STUDY

GroMo Boosted Service Efficiency by 70% Using AiSensy’s WhatsApp Automation

India’s leading financial product sales platform, GroMo, solved complex attribution, payment tracking, and support challenges by leveraging AiSensy’s conversational automation. From sales to onboarding, automation powered every step of their funnel.

Explore how they simplified workflows and scaled operations via WhatsApp.


⚡Powered by Official WhatsApp Business API

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COMPANY OVERVIEW

About GroMo

GroMo is a platform that allows individuals to earn money online by selling financial products like savings accounts, loans, and credit cards to their networks. Their mission is to increase the accessibility of financial products across India.

  • Industry

    Financial Services

  • Headquarters

    Gurgaon, Haryana

  • Customers

    30+ Lakhs

  • Partners

    40+ lakh

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    The Challenge

    Solving complex attribution and payment workflows at scale

    Incomplete Visibility into Sales Attribution

    GroMo had limited insight into which users were dropping off after showing interest in their Growth Membership Plan. Failed payout tracking created confusion, and cold, static messaging wasn’t enough to re-engage or upsell users effectively.

    Manual Post-Sale Support & Dispute Handling

    The process for managing support tickets and service requests for GroMo Protect was time-consuming and inconsistent. Users couldn’t raise issues easily, and internal teams had to handle tickets manually—slowing response time.

    Disconnected Tutor Payment & Student Access Flow

    GroMo’s training ecosystem faced tracking challenges: tutor payments, student enrollments, and content access had no real-time visibility. Payments and access were often delayed, leading to friction in the user journey.

    The Solution

    Using AiSensy to create scalable, conversational automation for every use case

    Sales Attribution Through Chatbot Flows

    GroMo used AiSensy’s flow builder to design interactive WhatsApp journeys that captured user interest, ran pricing experiments, and tracked conversion paths. Users received a message with a “Reply” CTA that led to a structured funnel showcasing Growth Membership benefits.

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    Automated Dispute Resolution for GroMo Protect

    The WhatsApp chatbot enabled users to raise disputes via a dedicated button. Once clicked, users could upload supporting documents, and the bot created a ticket instantly—no manual involvement required.

    Result: 70% increase in support resolution efficiency

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    Tutor Payment & Student Enrollment via WhatsApp Pay + Google Sheets

    Using regex triggers and user attributes, GroMo created a WhatsApp flow to collect trainer info, guide students through WhatsApp Pay, and verify payments. Once successful, credentials were shared instantly.

    Live API sync with Google Sheets provided tutors with real-time visibility into payment status.

    Outcome: Instant confirmations and smooth enrollment tracking.

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    Seamless Data Management with Zoho CRM Integration

    To centralize data, GroMo integrated AiSensy with Zoho CRM. This ensured every payment, enrollment, and student detail was automatically logged, organized, and accessible to their team.

    Outcome: End-to-end data organization and streamlined operations.

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    The Results

    Automation that powered sales, service, and training

    70% Increase in Service Efficiency

    Automated ticket creation and faster dispute handling

    Real-Time Payment Tracking

    Tutors and admins had live visibility across the entire enrollment funnel

    Streamlined End-to-End Journeys

    From interest to onboarding—all in WhatsApp

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    With AiSensy, we didn’t just automate outreach—we made it personal. The combination of voice, behavior-based flows, and real-time engagement helped us bring dormant users back in a way that felt honest and impactful.

    Manik Sachdeva

    Assistant Manager – Digital Marketing @ BankSathi

    Founders & Marketers Love us

    Trusted by 100,000+ Businesses across 57 Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 


    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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    Drive 3x Revenue with AiSensy

    Experience the power of seamless automation and enhanced customer engagement.
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