How IndiaMART increased buyer conversion by 33% with AiSensy
Explore the unique use case of IndiaMART, how they used WhatsApp to reduce their team's workload & achieve a massive 33% increase in buyer conversion rate; all via AiSensy.
About IndiaMART
IndiaMART receives 50 lakh enquiries monthly from buyers across India. Their traditional process involved calling each buyer to verify and approve their enquiries.
To handle the immense enquiry volume, IndiaMART operated 8 call centers, making 2 crore calls monthly to connect with buyers.
How AiSensy Helped IndiaMART Overcome These Challenges
AiSensy enabled IndiaMART to replace time-consuming calls with WhatsApp messaging. This transition significantly reduced the team’s workload while maintaining high levels of buyer engagement.
Key Features:
• Automated messages with chatbot integration.
• Quick Replies and CTA Buttons for seamless interactions.
With AiSensy’s WhatsApp Forms, IndiaMART could:
• Collect product preferences, quantities, and delivery details directly from buyers.
• Streamline the enquiry and approval process without the need for repetitive calls.
Impact:
• Faster enquiry approval.
• A smoother, more convenient buyer experience.
IndiaMART streamlined key operations using AiSensy, automating tasks such as: