How Adani Realty Reduced CPL by 30% with AiSensy
Discover how Adani Realty used Click-to-WhatsApp Ads and AiSensy to improve lead quality, reduce acquisition costs, and increase qualified buyer intent at scale.
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About Adani Realty
Adani Realty is one of India’s leading real estate developers, known for premium residential, commercial, and integrated township projects across key cities.
As part of a large-scale growth and acquisition strategy, Adani Realty needed a more effective way to engage potential homebuyers and convert interest into qualified site visits and sales opportunities.
Real Estate
Products / Services
Residential Projects, Luxury Homes, Commercial Developments
Website

Adani Realty’s lead generation strategy faced several friction points that impacted both lead quality and conversion efficiency.
Low-Intent Leads from Traditional Campaigns
A large share of incoming leads lacked immediate purchase intent, making it harder for the sales team to prioritize serious buyers and improve conversion rates.
High Drop-Off on Conventional Landing Pages
Users coming from paid campaigns often dropped off before completing lead forms, reducing the number of qualified leads generated from ad spend.
Longer Time to Site Visit Conversion
The gap between initial inquiry and actual site visit was too long, slowing down the sales cycle and increasing acquisition inefficiencies.
How AiSensy Helped Adani Realty Capture and Qualify Better Leads on WhatsApp
Click-to-WhatsApp Ads for Instant Buyer Engagement
Instead of sending users to a traditional landing page, Adani Realty used Meta Click-to-WhatsApp Ads to start conversations instantly with interested prospects.
This helped:
Reduce form abandonment
Capture buyer intent in real time
Improve the speed of initial engagement
By removing unnecessary steps, prospects could express interest faster and more naturally through WhatsApp.

Automated Lead Qualification on WhatsApp
AiSensy helped Adani Realty streamline the early-stage qualification journey through conversational automation.
Potential buyers could be guided through:
Project interest selection
Budget qualification
Location preference
Site visit intent
Lead capture details
This allowed the team to identify sales-qualified leads faster and reduce time wasted on low-intent inquiries.

Faster Follow-Ups and Higher Intent Conversations
With WhatsApp as the primary engagement channel, Adani Realty could continue conversations in a familiar, high-response environment.
This made it easier to:
Re-engage interested buyers
Share project details instantly
Nurture warm leads faster
Improve coordination for site visits
The result was a smoother buyer journey with stronger intent signals from the start.

Centralized Campaign and Lead Management
With AiSensy, Adani Realty was able to manage campaign-driven WhatsApp conversations in one centralized platform.
This enabled the team to:
Track responses more efficiently
Handle inbound buyer conversations faster
Standardize communication across campaigns
Improve overall lead handling workflows

The Results
Stronger Buyer Intent. Lower Costs. Better Conversions.
30% Reduction in Cost Per Lead
By replacing friction-heavy landing page flows with direct WhatsApp conversations, Adani Realty significantly improved campaign efficiency and reduced CPL.
25% Lower Cost Per Qualified Lead
Conversational lead qualification helped the team identify serious buyers faster, reducing the cost of acquiring genuinely sales-ready prospects.
30% Growth in Sales-Qualified Leads
With faster engagement and better lead filtering, Adani Realty increased the volume of high-intent, sales-qualified leads entering the funnel.
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