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CASE STUDY

How Adani Realty Reduced CPL by 30% with AiSensy

Discover how Adani Realty used Click-to-WhatsApp Ads and AiSensy to improve lead quality, reduce acquisition costs, and increase qualified buyer intent at scale.


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COMPANY OVERVIEW

About Adani Realty

Adani Realty is one of India’s leading real estate developers, known for premium residential, commercial, and integrated township projects across key cities.

As part of a large-scale growth and acquisition strategy, Adani Realty needed a more effective way to engage potential homebuyers and convert interest into qualified site visits and sales opportunities.

  • Industry

    Real Estate

  • Products / Services

    Residential Projects, Luxury Homes, Commercial Developments

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    The Challenge

    Adani Realty’s lead generation strategy faced several friction points that impacted both lead quality and conversion efficiency.

    Low-Intent Leads from Traditional Campaigns

    A large share of incoming leads lacked immediate purchase intent, making it harder for the sales team to prioritize serious buyers and improve conversion rates.

    High Drop-Off on Conventional Landing Pages

    Users coming from paid campaigns often dropped off before completing lead forms, reducing the number of qualified leads generated from ad spend.

    Longer Time to Site Visit Conversion

    The gap between initial inquiry and actual site visit was too long, slowing down the sales cycle and increasing acquisition inefficiencies.

    The Solution

    How AiSensy Helped Adani Realty Capture and Qualify Better Leads on WhatsApp

    Click-to-WhatsApp Ads for Instant Buyer Engagement

    Instead of sending users to a traditional landing page, Adani Realty used Meta Click-to-WhatsApp Ads to start conversations instantly with interested prospects.

    This helped:

    • Reduce form abandonment

    • Capture buyer intent in real time

    • Improve the speed of initial engagement

    By removing unnecessary steps, prospects could express interest faster and more naturally through WhatsApp.

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    Automated Lead Qualification on WhatsApp

    AiSensy helped Adani Realty streamline the early-stage qualification journey through conversational automation.

    Potential buyers could be guided through:

    • Project interest selection

    • Budget qualification

    • Location preference

    • Site visit intent

    • Lead capture details

    This allowed the team to identify sales-qualified leads faster and reduce time wasted on low-intent inquiries.

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    Faster Follow-Ups and Higher Intent Conversations

    With WhatsApp as the primary engagement channel, Adani Realty could continue conversations in a familiar, high-response environment.

    This made it easier to:

    • Re-engage interested buyers

    • Share project details instantly

    • Nurture warm leads faster

    • Improve coordination for site visits

    The result was a smoother buyer journey with stronger intent signals from the start.

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    Centralized Campaign and Lead Management

    With AiSensy, Adani Realty was able to manage campaign-driven WhatsApp conversations in one centralized platform.

    This enabled the team to:

    • Track responses more efficiently

    • Handle inbound buyer conversations faster

    • Standardize communication across campaigns

    • Improve overall lead handling workflows

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    The Results

    Stronger Buyer Intent. Lower Costs. Better Conversions.

    30% Reduction in Cost Per Lead

    By replacing friction-heavy landing page flows with direct WhatsApp conversations, Adani Realty significantly improved campaign efficiency and reduced CPL.

    25% Lower Cost Per Qualified Lead

    Conversational lead qualification helped the team identify serious buyers faster, reducing the cost of acquiring genuinely sales-ready prospects.

    30% Growth in Sales-Qualified Leads

    With faster engagement and better lead filtering, Adani Realty increased the volume of high-intent, sales-qualified leads entering the funnel.

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    Features Loved by our Clients

    Collect Payments on WhatsApp

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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    Drive 3x Revenue with AiSensy

    Book a Free Demo with AiSensy and discover how your real estate brand can reduce CPL, improve lead quality, and drive more conversions through WhatsApp.


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