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CASE STUDY

Choice Connect Reduced Lead Churn by 45% with AiSensy

Discover how Choice Connect scaled personalized financial engagement on WhatsApp, reduced lead churn by 45%, and streamlined cross-team collaboration using AiSensy’s automation platform.

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COMPANY OVERVIEW

About Choice Connect

Choice Connect is focused on simplifying how users discover, understand, and engage with Choice's financial products. The brand emphasizes clear, timely, and relevant communication. Choice Connect aims to build deeply automated and personalized journeys that seamlessly connect marketing, sales, and customer support, with WhatsApp as a central engagement channel.

  • Industry

    Financial Services

  • Headquarters

    India

  • Mission

    To deliver simple, transparent, and highly personalized financial communication across every customer touchpoint.

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    The Challenge

    Transforming Choice Connect’s Challenges into Triumphs

    Limited Visibility into Campaign & Delivery Performance

    Choice Connect lacked structured tracking of broadcast delivery, user interactions, and campaign performance. This limited optimization and slowed data-driven decision-making.

    Manual Workflows & Operational Inefficiencies

    Retries, opt-outs, follow-ups, and lead tracking were handled manually, increasing turnaround times and creating room for errors.

    Fragmented Cross-Team Coordination

    Marketing, acquisition, and support teams operated without a unified system, leading to delayed responses, inconsistent communication, and lower customer satisfaction.

    The Solution

    Choice Connect implemented AiSensy as its unified WhatsApp communication platform, transforming manual workflows into automated, data-driven processes.

    Centralized Dashboard with Real-Time Delivery & Performance Tracking

    AiSensy's analytics dashboard provided real-time insights into broadcast delivery, campaign performance, and user interactions. Teams could now track success rates, identify bottlenecks, and optimize communication strategies based on data.

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    Smart WhatsApp Automation: Retries, Retargeting & Opt-Out Management

    One of AiSensy's key advantages was automated delivery-based retries and resends. Messages that initially failed were automatically retried, ensuring maximum delivery rates without manual intervention. Follow-up campaigns were triggered based on user actions, keeping conversations relevant and timely.

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    Click-to-WhatsApp (CTWA) Integration for High-Intent Lead Capture

    The acquisition team leveraged CTWA ads to drive users directly into WhatsApp conversations. AiSensy enabled automatic tagging of these high-intent users, making it easy to qualify leads, build remarketing lists, and run personalized follow-ups without adding complexity.

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    Button-Based User Journeys for Structured Engagement

    Custom button-based workflows allowed Choice Connect to guide users through structured journeys while capturing engagement data at each step.

    Combined with smart agent routing based on campaign type, the support team could now handle queries more efficiently and route leads to the right agents automatically.

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    24/7 Customer Support with Smart Chatbots

    Choice Connected integrated AiSensy’s AI-driven chatbots, offering:

    • Round-the-clock assistance, available 24/7.
    • Easy-to-build conversation flows with a no-code drag-and-drop interface.

    Impact:
    Chatbots ensured customers received timely support, even outside business hours, maintaining high-quality service.

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    Results Achieved

    Measurable Impact on Growth & Operations

    20%

    Increase in Lead Acquisition

    45%

    Reduction in Lead Churn

    2x

    Improvement in Operational Efficiency

    Founders & Marketers Love us

    Trusted by 100,000+ Businesses across 57 Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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