Choice Connect Reduced Lead Churn by 45% with AiSensy
Discover how Choice Connect scaled personalized financial engagement on WhatsApp, reduced lead churn by 45%, and streamlined cross-team collaboration using AiSensy’s automation platform.

About Choice Connect
Choice Connect is focused on simplifying how users discover, understand, and engage with Choice's financial products. The brand emphasizes clear, timely, and relevant communication. Choice Connect aims to build deeply automated and personalized journeys that seamlessly connect marketing, sales, and customer support, with WhatsApp as a central engagement channel.
Financial Services
India
Mission
To deliver simple, transparent, and highly personalized financial communication across every customer touchpoint.

Transforming Choice Connect’s Challenges into Triumphs
Limited Visibility into Campaign & Delivery Performance
Choice Connect lacked structured tracking of broadcast delivery, user interactions, and campaign performance. This limited optimization and slowed data-driven decision-making.
Manual Workflows & Operational Inefficiencies
Retries, opt-outs, follow-ups, and lead tracking were handled manually, increasing turnaround times and creating room for errors.
Fragmented Cross-Team Coordination
Marketing, acquisition, and support teams operated without a unified system, leading to delayed responses, inconsistent communication, and lower customer satisfaction.
Choice Connect implemented AiSensy as its unified WhatsApp communication platform, transforming manual workflows into automated, data-driven processes.
Centralized Dashboard with Real-Time Delivery & Performance Tracking
AiSensy's analytics dashboard provided real-time insights into broadcast delivery, campaign performance, and user interactions. Teams could now track success rates, identify bottlenecks, and optimize communication strategies based on data.

Smart WhatsApp Automation: Retries, Retargeting & Opt-Out Management
One of AiSensy's key advantages was automated delivery-based retries and resends. Messages that initially failed were automatically retried, ensuring maximum delivery rates without manual intervention. Follow-up campaigns were triggered based on user actions, keeping conversations relevant and timely.

Click-to-WhatsApp (CTWA) Integration for High-Intent Lead Capture
The acquisition team leveraged CTWA ads to drive users directly into WhatsApp conversations. AiSensy enabled automatic tagging of these high-intent users, making it easy to qualify leads, build remarketing lists, and run personalized follow-ups without adding complexity.

Button-Based User Journeys for Structured Engagement
Custom button-based workflows allowed Choice Connect to guide users through structured journeys while capturing engagement data at each step.
Combined with smart agent routing based on campaign type, the support team could now handle queries more efficiently and route leads to the right agents automatically.

Choice Connected integrated AiSensy’s AI-driven chatbots, offering:
• Round-the-clock assistance, available 24/7.
• Easy-to-build conversation flows with a no-code drag-and-drop interface.
Impact:
Chatbots ensured customers received timely support, even outside business hours, maintaining high-quality service.

Measurable Impact on Growth & Operations
Increase in Lead Acquisition
Reduction in Lead Churn
Improvement in Operational Efficiency

























Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!
Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number.
Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

Track your campaign results in real-time.
Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!



