CASE STUDY

Jaipuria Schools increased engagement efficiency by 2.5x with AiSensy

Seth M.R. Jaipuria Schools, a trusted name in K-12 education for over 75 years, streamlined its communication across operations, HR, and franchise sales using AiSensy—reducing manual workload and increasing engagement efficiency by 2.5x.

Read how this transformation unlocked smarter communication at scale!

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COMPANY OVERVIEW

About Seth M.R. Jaipuria Schools

With 50+ schools across 36 cities and a mission to impact 100,000 children by 2025, Seth M.R. Jaipuria Schools is one of India’s most respected education networks. Backed by over 2,200 educationists and 7 decades of legacy, they aim to make high-quality, sustainable education accessible to all.

Industry

Education Administration Programs

Headquarters

New Delhi, India

Company Size

1,001–5,000 employees

35,000+ students

Founded

1945

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The Challenge

Modernizing internal & external communications at scale

Manual Ops Communication

From sharing event updates to collecting feedback, the Operations team spent countless hours on repetitive, manual tasks.

Alumni & Parent Engagement Was Time-Intensive

Distributing invites and managing RSVPs for alumni events was a slow process, while collecting parent feedback was inconsistent.

Franchise Sales Lacked Real-Time Follow-Ups

The Sales team struggled with delayed communication and low engagement when connecting with prospective franchisors.

HR Bottlenecks Slowed Down Hiring

Interview scheduling and onboarding relied on emails and calls, leading to missed connections and delayed responses.

The Solution

How AiSensy empowered Jaipuria Schools to simplify and scale communications

Operational Efficiency with WhatsApp Automation

The Operations team automated event updates, alumni invites, and admission promotions through WhatsApp, replacing manual tasks with structured, timely communication.

This led to a 2.5x boost in efficiency, allowing the team to focus on strategy instead of repetitive messaging.

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Smarter HR Communication

HR processes like interview scheduling, status updates, and onboarding were streamlined with WhatsApp automation.

This resulted in faster candidate responses, smoother onboarding, and a more organized hiring workflow across all locations.

Streamlined Franchise Sales

Sales outreach became more effective through personalized WhatsApp campaigns.

The team engaged prospects, shared proposals, and followed up in real time—reducing delays and improving lead conversion, all within one responsive channel.

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Results

The impact was immediate

2.5x Improvement in Communication Efficiency

Repetitive communication tasks now run automatically, freeing the team for strategic work.

Faster & More Organized Hiring

Automated HR workflows reduced bottlenecks and improved candidate experience.

More Engaged Franchise Prospects

Sales cycles shortened, and outreach became more effective through WhatsApp-first lead handling.

Overall, AiSensy has empowered teams to work smarter, not harder—freeing up valuable time for strategic initiatives, improving responsiveness, and strengthening the school's engagement with parents, alumni, prospective employees, and business partners. This digital shift has not only increased efficiency but also positioned the school for sustained growth and innovation.

Divyansh Srivastava

Deputy Manager – Operations @ Seth M.R. Jaipuria Schools

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