How NMIMS Generated 5x More Application fillups with WhatsApp

The Challenge

Transforming NMIMS’s Challenges into Triumphs

High Application Drop-off Rate

40% of the audience used to fill out the applications only till midway & left after filling only half the form.

Low Attendance at Webinars & Events

Only 50-60% of the signed-up audience showed presence at webinars & events.

Low Lead Generation & Qualification

A good part of the audience left the website without sharing their email IDs or numbers. They hesitated to fill in their details.

The Solution

How AiSensy helped NMIMS overcome these Challenges

Automate Drop-off Applications Reminders

Earlier, NMIMS faced an application dropoff rate of 60%.

To recover this, they started automating Application Drop-off notification on WhatsApp to users who dropped off mid-way while filling out their applications.

With this drop-off notification alone, they were able to recover 45-60% of Drop-off applications.

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Webinars & Event Invitation / Reminders

NMIMS wanted to increase engagement for Campus Events & Webinars.

They increased signups for their Events & Webinars by Broadcasting an Event/ Webinar invitation message on WhatsApp via AiSensy.

By doing this, NMIMS was able to drive 3x more signups for their Events & webinars.

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Automate Attendance Notifications & Emergency Updates

NMIMS understood that WhatsApp is the one-platform where their students were most active.

They started automating notifications for important updates, such as attendance, changes in class timings & other crucial notifications on WhatsApp.

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Automate 83% repetitive queries with Chatbot

To make sure no queries are left unanswered, NMIMS automated 83% of their customer support with our Ai-driven Chatbots.

The chatbots are accessible 24/7, guaranteeing that users can receive support whenever they need it, including outside of standard business hours.

Building conversation flows with AiSensy is very easy, thanks to a drag-and-drop interface that requires zero coding expertise.

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Real-Time Customer Support on WhatsApp

NMIMS students can now engage in 1:1 WhatsApp conversation for immediate support whenever they had queries. AiSensy's platform allowed multiple agents to manage chats from a single number, with easy conversation transfers, ensuring customers always reached the right person.

This efficient support led to a 3x increase in customer engagement.

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The Results

NMIMS has seen impressive improvements after implementing AiSensy’s solutions

5x Increase in Lead Generation

With AiSensy, NMIMS has successfully boosted lead generation by 5x, amassing over 45,000 qualified leads (and counting).

45-60% Recovery in Application Drop-offs

45-60% more applicants completed their sign-up process after receiving notification on WhatsApp to complete their application.

3x Increase in Event & Webinar Signups

NMIMS has also seen a 3x rise in event and webinar sign-ups, thanks to timely WhatsApp notifications that remind participants of upcoming events, driving both attendance and engagement.

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Multiple Human Live Chat

Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number.
Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.