Yakult India Enhances 2-Way Customer Engagement with AiSensy’s WhatsApp Automation
Yakult Danone India (YDI) built an interactive communication hub using WhatsApp and AiSensy. From personalized customer guidance to agile surveys, Yakult bridged the gap between traditional digital channels and its human-first approach.
Learn how Yakult elevated customer engagement through WhatsApp.
About Yakult India
Since its launch in 2008, Yakult Danone India (YDI) has been on a mission to raise awareness of probiotics and the health benefits of its original probiotic strain, Lactobacillus casei strain Shirota. Known for its home delivery model through “Yakult Ladies” who visit customers directly, YDI prioritizes meaningful, human-to-human communication.
FMCG / Health & Nutrition
Gurgaon, India
Products
Yakult Probiotic Drink & Variants
Building a Conversational Hub with AiSensy’s WhatsApp Automation
Customer Support & Information Chatbot
Yakult implemented a WhatsApp chatbot to answer key queries like “Tell me more about Yakult” or “Contact a branch office”—delivering fast, relevant information while maintaining Yakult’s personalized brand voice.
Promotional Campaigns & User Guidance
Using AiSensy’s chat flows, Yakult runs targeted promotional campaigns and product awareness initiatives, ensuring that customers get tailored information on new offerings and updates.
Agile WhatsApp Surveys
In June 2024, Yakult successfully conducted a survey campaign reaching 9,000+ users by combining WhatsApp outreach with a forms-style experience. This approach provided quick and actionable user insights, something that was previously time-intensive.
Collect Payments on WhatsApp
Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.
Ads that Click to WhatsApp
Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!
Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!
Multiple Human Live Chat
Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number.
Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.
Real-Time Analytics
Track your campaign results in real-time.
Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!
Smart Retargeting for 3X Sales
Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!
