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How is WhatsApp Business API Different?

Here's how WhatsApp Business API is different from WhatsApp Business App

	WhatsApp Business API For Growing Businesses $150 per seat per year Apply For FREE	WhatsApp Business App For Small Businesses $450 per seat per year Get Started
Broadcasting Limit	UNLIMITED Users/ Day	Up to 256 Contacts/ Day
Multi-User Access	Unlimited Users	Up to 5 Devices
WhatsApp Chatbots	Yes	No Chatbot Integration
Automated Messaging	Yes	Not Possible
Broadcast Reach	All Users	Only who have saved your number
Coding Required	Yes, But Not Required if you use AiSensy	No, as app given by WhatsApp
Verified Tick	Yes	Not Possible
Clickable Messages	Yes	No

One-Platform for Everything WhatsApp

AiSensy Platform offers you all latest WhatsApp Business API features you need to drive Marketing & Customer support on WhatsApp

Import & Broadcast Instantly

You can simply Import all your Contacts and Broadcast approved messages Instantly to unlimited contacts.

Collect Payments On WhatsApp

Yes, collect payments seamlessly on WhatsApp via WhatsApp Pay, UPI, Net banking and cards.

Run Ads that Click to WhatsApp

Create ads that click directly to WhatsApp, target audiences with AI, capture leads instantly, and boost conversions.

See 3-5X more leads & slash your cost per lead.

Build No-code WhatsApp Chatbots in Minutes

Effortlessly deploy multiple WhatsApp chatbots with AiSensy's drag-and-drop interface, automating up to 80% of your manual queries.

Send Automated CTA Based Notifications

Automate notifications for Abandoned Cart, Order Confirmation etc by Connecting your CRM, Payment Portals, eCommerce Platforms like Shopify, WooCommerce, Hubspot & more with aiSensy

Features that drive growth

One Platform for end-to-end WhatsApp Engagement

FREE WhatsApp Business API

Get WhatsApp Business API Approval in 10 Minutes (FREE with any plan).

Broadcast Unlimited Campaigns

Broadcast Messages to Unlimited users every day.

Connect No Code A.I. Chatbots

Connect No-Code Chatbots from Google Dialogflow in a Single Click.

WhatsApp Webviews

Load web pages directly within WhatsApp. No more losing customers to external browsers.

WhatsApp Forms

Create and send forms with this native integration. Capture leads, book appointments, collect feedback, and more.

Collect Payments On WhatsApp

Collect payments seamlessly on WhatsApp via WhatsApp Pay, UPI, Net banking and cards.

Multi-Agent Live Chat

Enable Multiple Human-Agent Live Chat Support on the same WhatsApp number.

Import and Export Contacts

Seamlessly import& export unlimited contacts

Send Personalized Messages

Use User attributes effectively to send personalized campaigns.

Connect Your APIs

Easily Connect with Shopify, Hubspot, Salesforce, WooCommerce, Zapier, Payment Portals, CRMs & more.

Template Messages Approvals

Quick Fast Template Message Approval Process (10 minutes - 1 hour) via Interactive Dashboard.

Chat CRM Included

Manage Contacts & Create segregated audience using various tags, attributes & more

Send Retargeting Campaigns on WhatsApp

Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions.

Schedule Broadcasts

Schedule Broadcasts upto 2 months ahead of time across varying timezones.

Click-tracking

Track users clicking on your message's CTA buttons with this Pro Feature.

Click-to-WhatsApp-Ads

Create & Run click-to-WhatsApp ads on Facebook/ Instagram via AiSensy & direct thousands of leads to your WhatsApp.

Agent Rules

Simplify chat distribution by assigning tags to agents & have them view only those chats that match the assigned tag.

Ecomm+

Integrate your Shopify & WooCommerce stores easily with AiSensy & automate notifications for Order delivery, Abandoned Carts & more.

Success Stories

Brands are driving 150X ROI with WhatsApp Marketing via AiSensy

Sports Equipment Brand

Cosco, one of the most renowned Sporting equipment companies used AiSensy to drive 3x more conversions.

Explore Case Study

Donation Collection Platform

Give, India's most trusted donations collection platform used WhatsApp to achieve a 90% Payment success rate & 15X ROI

Explore Case Study

Edtech Platform

Check out how PhysicsWallah, an Edtech giant used AiSensy to drive 3x more Leads through WhatsApp via AiSensy.

Explore Case Study

Hear it from our Customers!

Priya Ostwal Marketing Manager, PhysicsWallah AiSensy team has shown exceptional professionalism, reliability and a true commitment to customer satisfaction.

Akash Jain Business Executive, CoscoAiSensy helped us increase our customer engagement. Our customer engagement increased from 35% to 90% with AiSensy's Smart Retargeting feature.

Achina Mayya Founder & CEO, AevyTVAiSensy has been pivotal for us. The personalised interactions and instant responses greatly improved our engagement rates, and more importantly our sales!

Drive 3x Revenue with AiSensy

Get Started for FREE. No Credit Card needed.

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WhatsApp Business API FAQs

Is WhatsApp Business API Free?

You can get the WhatsApp Business API for Free with AiSensy but you still need to pay the platform fees & for messages charged per session (every 24-hours) in the WhatsApp Conversation-based pricing model.

What is the WhatsApp Business API Pricing in India?

The pricing of User-initiated & Business initiated conversations vary depending on the region, the country code of a user and the type of Conversation. In India, WhatsApp charges ₹ 0.81/ Marketing Conversation and ₹0.125/ Utility & Authentication & ₹0.35 for Service Conversations

How can I get WhatsApp Business API?

To get WhatsApp Business API, you need to connect with a WhatsApp Partner like AiSensy. With AiSensy, you can create a Free WhatsApp Business API Account & try it in a 14-Day Free Trial.

Can I use WhatsApp Apps & WhatsApp Business API on the same number?

No, the number which is active on WhatsApp Business API can’t be registered on WhatsApp Apps. Also, if a number is already registered on WhatsApp Apps, you must delete that WhatsApp Account to register for WhatsApp Business API.

Can I send automated messages using WhatsApp Business API?

You can automate WhatsApp messages to your customers like welcome messages, order/ payment confirmations, abandoned cart notifications, application drop-off notifications & more by connecting your CRM/ Business Software with AiSensy.

Can I access WhatsApp on multiple devices with WhatsApp Business API?

Yes, you can access WhatsApp Business API on as many devices as you want using AiSensy. Unlike WhatsApp Business, WhatsApp Business API can be used on multiple devices. You can log in to AiSensy on the go using a Mobile device, PC & tabs.

Which one is better: WhatsApp Business or WhatsApp Business API?

While WhatsApp Business is tailored for small businesses & individual owners, WhatsApp Business API is built for medium to large businesses with large message volumes. But, if you want to: Use WhatsApp on multiple devices, Send WhatsApp broadcasts to over 1,00,000 users in one go, Automate WhatsApp Chatbot, and Send clickable buttons with messages, then choose WhatsApp Business API.