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CASE STUDY

How Blackcat Removed the 2-3 Day Lag in Getting Purchase Orders to Suppliers

Discover how Blackcat integrated AiSensy with its ERP to automate purchase-order notifications on WhatsApp, reduce manual follow-ups, and keep suppliers and B2B customers updated.


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COMPANY OVERVIEW

About Blackcat

Blackcat makes automotive accessories built to survive India's toughest roads: LED lighting, infotainment, chargers, sunshades and bus/tempo interiors.

Since 1993, with manufacturing to IATF 16949 standards across three factories, Blackcat has supplied OEMs including Mahindra, Hyundai, Kia, SML Mahindra, Volvo Eicher Commercial Vehicles, JCB and JSW MG Motor, alongside a nationwide aftermarket network of distributors and dealers. Its Android infotainment systems, LED headlight bulbs and mobile chargers are ICAT Tested.

  • Industry

    Automotive

  • Headquarters

    Gurgaon, Haryana, India

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    The Challenge

    Blackcat's suppliers and trade partners run their day on WhatsApp, not email. Before automation, a purchase order submitted in the ERP could take 2-3 days to reach the supplier, and confirmations and delivery updates were easy to miss. Blackcat needed order communication to reach its partners instantly, on the channel they actually use.

    Important Purchase-Order Updates Were Missed

    Suppliers didn't always check email promptly, causing purchase-order acknowledgements and delivery updates to go unnoticed.

    Purchase Orders Took 2-3 Days to Reach Suppliers

    Before automation, a purchase order submitted in the ERP could take 2-3 days to reach the supplier. Blackcat needed to remove this delivery lag so suppliers could receive order communication instantly.

    Order and Shipment Updates Needed Better Visibility

    Blackcat needed to keep suppliers and B2B customers informed about purchase orders, delivery delays, dispatches, and shipment tracking without relying on repeated calls.

    The Solution

    How AiSensy Helped Blackcat Streamline Purchase-Order and Sales-Order Communication

    Purchase-Order and Dispatch Updates to Suppliers

    Blackcat connects its ERP with AiSensy so purchase orders reach suppliers on WhatsApp the moment they are submitted. Dispatch and invoice updates follow through the same channel, reducing manual PDF sharing and chasing calls.

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    Sales-Order Updates to Trade Partners

    ERP-triggered sales-order updates reach Blackcat's sales team and trade partners directly on WhatsApp, where they already check important business messages.

    Blackcat also uses broadcasts for product launches, certifications and announcements to its distributor and dealer network, plus simple chatbot flows to handle inbound queries.

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    AiSensy Features Used

    The AiSensy solutions helping Blackcat automate order updates and streamline communication with suppliers and trade partners.

    WhatsApp Broadcast Messaging

    Product launches, certifications and announcements to Blackcat's distributor and dealer network.

    WhatsApp Business API

    ERP-triggered purchase-order, sales-order, dispatch and invoice updates to suppliers and trade partners.

    Chatbot Flows

    Simple journeys that handle inbound queries.

    Our suppliers and trade partners live on WhatsApp, not email. Moving PO and dispatch updates there means they hear from us where they're already listening, and they've told us they appreciate it. Our team now spends its time on the business instead of chasing acknowledgements.

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    Shashank Bajaj

    Director, Blackcat

    The Results

    Purchase orders now reach suppliers the moment they are submitted in the ERP. Notifications see a 90% open rate, and overall PO delivery compliance has improved significantly. Manual PDF sharing and chasing calls have reduced meaningfully.

    90% Open Rate on PO Notifications

    Purchase-order notifications see a 90% open rate on WhatsApp.

    Purchase Orders Delivered Instantly

    Purchase orders now reach suppliers the moment they are submitted in the ERP.

    Significantly Improved PO Delivery Compliance

    Overall PO delivery compliance has improved significantly. Manual PDF sharing and chasing calls have reduced meaningfully.

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    Features Loved by our Clients

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    Multiple Human Live Chat

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    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Automate Order Updates with AiSensy

    Book a Free Demo with AiSensy and discover how to connect your ERP with WhatsApp for purchase-order, sales-order, dispatch and invoice updates to suppliers and trade partners.

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