How Canvas Salon & Spa Scaled Local Lead Generation with AiSensy
See how Canvas Salon & Spa uses WhatsApp Broadcasts and Click-to-WhatsApp Ads to reach nearby customers, generate leads, and drive salon appointments.
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About Canvas Salon & Spa
Canvas Salon & Spa is a premium unisex salon in Mumbai offering hair, beauty, and spa services.
Founded by industry veterans with over 14 years of experience with global luxury brands, Canvas focuses on delivering personalised beauty experiences with high service standards.

As a new salon, Canvas needed to reach more potential customers at scale without relying on manual WhatsApp outreach.
Reaching More Local Customers
Canvas wanted to reach a larger customer base around its salon locations instead of relying only on manual outreach.
Moving Beyond Manual Outreach
With a growing customer database, manually contacting customers wasn't scalable, and earlier outreach efforts often led to numbers getting blocked.
Generating Consistent Local Leads
Canvas needed a structured way to attract nearby customers and turn their interest into WhatsApp conversations and salon appointments.
Canvas Salon & Spa brought its local customer acquisition and engagement onto WhatsApp with AiSensy Broadcasts and Click-to-WhatsApp Ads.
Hyperlocal Click-to-WhatsApp Ads
Canvas targets customers within a 2–3 km radius of each salon, using location-based Meta campaigns to bring nearby prospects directly into WhatsApp conversations.

WhatsApp Broadcasts for Offers
The team uses broadcasts to promote festive offers, promotions, and salon services, with CTAs such as Book an Appointment and Call Us.

Direct Lead Conversations
Once prospects arrive through Click-to-WhatsApp Ads, Canvas personally engages them through live WhatsApp conversations to answer queries and move them toward appointments.

Targeted Customer Outreach
Canvas runs separate campaigns for its different locations and uses its existing customer database to reach relevant audiences with promotional communication.

AiSensy Features Used
The AiSensy solutions helping Canvas Salon & Spa generate local leads and engage customers on WhatsApp.
WhatsApp Broadcast Messaging
Canvas uses WhatsApp broadcasts to promote festive offers, services, and appointment-focused campaigns across its customer database.
Click-to-WhatsApp Ads
Canvas runs radius-based Meta ads to bring potential customers within 2–3 km of its salons directly into WhatsApp conversations.
WhatsApp Live Chat
Canvas personally engages leads who arrive through WhatsApp, answering queries and helping move prospects toward salon appointments.
WhatsApp Marketing
Canvas creates separate campaigns for its Powai and Goregaon locations, targeting customers in the surrounding areas.
The Results
More Local Reach. More Leads. More Conversions.
10–12 Leads Daily
Click-to-WhatsApp Ads generate approximately 10–12 leads per day for Canvas.
10–20% Lead Conversion
Canvas reports a general lead-to-customer conversion rate of around 10–20%.
2–3 KM Local Targeting
Radius-based campaigns help Canvas reach potential customers around each salon location.
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