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CASE STUDY

How Canvas Salon & Spa Scaled Local Lead Generation with AiSensy

See how Canvas Salon & Spa uses WhatsApp Broadcasts and Click-to-WhatsApp Ads to reach nearby customers, generate leads, and drive salon appointments.


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COMPANY OVERVIEW

About Canvas Salon & Spa

Canvas Salon & Spa is a premium unisex salon in Mumbai offering hair, beauty, and spa services.

Founded by industry veterans with over 14 years of experience with global luxury brands, Canvas focuses on delivering personalised beauty experiences with high service standards.

  • Industry

    Beauty & Wellness

  • Headquarters

    Powai & Goregaon, Mumbai

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    The Challenge

    As a new salon, Canvas needed to reach more potential customers at scale without relying on manual WhatsApp outreach.

    Reaching More Local Customers

    Canvas wanted to reach a larger customer base around its salon locations instead of relying only on manual outreach.

    Moving Beyond Manual Outreach

    With a growing customer database, manually contacting customers wasn't scalable, and earlier outreach efforts often led to numbers getting blocked.

    Generating Consistent Local Leads

    Canvas needed a structured way to attract nearby customers and turn their interest into WhatsApp conversations and salon appointments.

    The Solution

    Canvas Salon & Spa brought its local customer acquisition and engagement onto WhatsApp with AiSensy Broadcasts and Click-to-WhatsApp Ads.

    Hyperlocal Click-to-WhatsApp Ads

    Canvas targets customers within a 2–3 km radius of each salon, using location-based Meta campaigns to bring nearby prospects directly into WhatsApp conversations.

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    WhatsApp Broadcasts for Offers

    The team uses broadcasts to promote festive offers, promotions, and salon services, with CTAs such as Book an Appointment and Call Us.

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    Direct Lead Conversations

    Once prospects arrive through Click-to-WhatsApp Ads, Canvas personally engages them through live WhatsApp conversations to answer queries and move them toward appointments.

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    Targeted Customer Outreach

    Canvas runs separate campaigns for its different locations and uses its existing customer database to reach relevant audiences with promotional communication.

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    AiSensy Features Used

    The AiSensy solutions helping Canvas Salon & Spa generate local leads and engage customers on WhatsApp.

    WhatsApp Broadcast Messaging

    Canvas uses WhatsApp broadcasts to promote festive offers, services, and appointment-focused campaigns across its customer database.

    Click-to-WhatsApp Ads

    Canvas runs radius-based Meta ads to bring potential customers within 2–3 km of its salons directly into WhatsApp conversations.

    WhatsApp Live Chat

    Canvas personally engages leads who arrive through WhatsApp, answering queries and helping move prospects toward salon appointments.

    WhatsApp Marketing

    Canvas creates separate campaigns for its Powai and Goregaon locations, targeting customers in the surrounding areas.

    The Results

    More Local Reach. More Leads. More Conversions.

    10–12 Leads Daily

    Click-to-WhatsApp Ads generate approximately 10–12 leads per day for Canvas.

    10–20% Lead Conversion

    Canvas reports a general lead-to-customer conversion rate of around 10–20%.

    2–3 KM Local Targeting

    Radius-based campaigns help Canvas reach potential customers around each salon location.

    Founders & Marketers Love us

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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