How Kinetic Age Turned WhatsApp into a High-Converting Lead Channel
From reactivating prospects to driving health assessments and trials, discover how Kinetic Age uses WhatsApp with AiSensy to connect with seniors and their families at every stage of the journey.
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About Kinetic Age
Kinetic Age is a senior wellness platform helping people aged 50+ stay healthier, stronger, and more independent at home.
Its personalised subscription programs bring together physiotherapy, physical training, nutrition, emotional wellness, and doctor consultations, creating one coordinated care journey built around each senior’s needs.

As Kinetic Age scaled its at-home senior wellness programs, it needed a communication channel that felt simple, familiar, and personal, while keeping families engaged throughout the care journey.
Keeping Seniors & Families Connected
Senior citizens and their families needed regular updates on sessions, reports, schedules, and well-being without relying on unfamiliar apps.
Managing Frequent Communication
From trial bookings to assessment reports and session reminders, Kinetic Age needed to keep customers informed across multiple touchpoints.
Reactivating Interested Leads
Many prospects showed interest but weren't ready to enrol immediately. Kinetic Age needed a reliable way to follow up and bring high-intent leads back into the conversation.
Kinetic Age turned WhatsApp from a simple communication channel into a connected layer across marketing, trials, customer engagement, and reactivation.
Automated Customer Updates
Kinetic Age uses API-triggered WhatsApp messages for key lifecycle events: from trial bookings and session reminders to assessment reports and follow-ups.

From CRM to WhatsApp, Automatically
Kinetic Age integrates its CRM with AiSensy to automatically send assessment reports to customers on WhatsApp once their trial is complete.
When the report is ready in the CRM, the connected workflow triggers AiSensy, which sends the report directly to the customer - keeping their assessment details and next steps clear and accessible.

Reactivating High-Intent Leads
Leads who showed interest but weren't ready to enrol are segmented and re-engaged through targeted WhatsApp campaigns when relevant offers or services become available.

Engaging Customers Throughout Their Journey
WhatsApp reminders and updates keep customers informed about sessions, subscriptions, app activities, and other wellness touchpoints, making the overall experience more connected.

AiSensy Features Used
The AiSensy solutions helping Kinetic Age engage families, nurture leads, and automate customer journeys on WhatsApp.
WhatsApp Broadcast Messaging
Kinetic Age uses targeted broadcasts to promote health assessments, offers, and services to interested prospects and past leads.
WhatsApp Automation
Automated WhatsApp messages are triggered by key events like trial bookings, assessments, sessions, subscriptions, and app activity.
Customer Support Automation
Kinetic Age keeps families updated with session reminders, reports, rescheduling updates, and other care-related communication on WhatsApp.
WhatsApp Retargeting
Kinetic Age re-engages high-intent and dormant leads through targeted WhatsApp campaigns when they become relevant for conversion.
The Results
Higher engagement. Better conversions. Stronger customer experience.
80% Trial Conversion
Around 80% of respondents to health-assessment campaigns convert into an at-home assessment/trial.
4.7/5 Customer Satisfaction
Regular WhatsApp updates and automated communication contribute to a smoother, more connected customer experience.
35% 3-Month Retention
WhatsApp automation supports ongoing engagement and contributes to Kinetic Age's three-month subscription retention.
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