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CASE STUDY

How Kinetic Age Turned WhatsApp into a High-Converting Lead Channel

From reactivating prospects to driving health assessments and trials, discover how Kinetic Age uses WhatsApp with AiSensy to connect with seniors and their families at every stage of the journey.


⚡Powered by Official WhatsApp Business API

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COMPANY OVERVIEW

About Kinetic Age

Kinetic Age is a senior wellness platform helping people aged 50+ stay healthier, stronger, and more independent at home.

Its personalised subscription programs bring together physiotherapy, physical training, nutrition, emotional wellness, and doctor consultations, creating one coordinated care journey built around each senior’s needs.

  • Industry

    Healthcare / Senior Wellness

  • Headquarters

    Bangalore

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    The Challenge

    As Kinetic Age scaled its at-home senior wellness programs, it needed a communication channel that felt simple, familiar, and personal, while keeping families engaged throughout the care journey.

    Keeping Seniors & Families Connected

    Senior citizens and their families needed regular updates on sessions, reports, schedules, and well-being without relying on unfamiliar apps.

    Managing Frequent Communication

    From trial bookings to assessment reports and session reminders, Kinetic Age needed to keep customers informed across multiple touchpoints.

    Reactivating Interested Leads

    Many prospects showed interest but weren't ready to enrol immediately. Kinetic Age needed a reliable way to follow up and bring high-intent leads back into the conversation.

    The Solution

    Kinetic Age turned WhatsApp from a simple communication channel into a connected layer across marketing, trials, customer engagement, and reactivation.

    Automated Customer Updates

    Kinetic Age uses API-triggered WhatsApp messages for key lifecycle events: from trial bookings and session reminders to assessment reports and follow-ups.

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    From CRM to WhatsApp, Automatically

    Kinetic Age integrates its CRM with AiSensy to automatically send assessment reports to customers on WhatsApp once their trial is complete.

    When the report is ready in the CRM, the connected workflow triggers AiSensy, which sends the report directly to the customer - keeping their assessment details and next steps clear and accessible.

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    Reactivating High-Intent Leads

    Leads who showed interest but weren't ready to enrol are segmented and re-engaged through targeted WhatsApp campaigns when relevant offers or services become available.

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    Engaging Customers Throughout Their Journey

    WhatsApp reminders and updates keep customers informed about sessions, subscriptions, app activities, and other wellness touchpoints, making the overall experience more connected.

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    AiSensy Features Used

    The AiSensy solutions helping Kinetic Age engage families, nurture leads, and automate customer journeys on WhatsApp.

    WhatsApp Broadcast Messaging

    Kinetic Age uses targeted broadcasts to promote health assessments, offers, and services to interested prospects and past leads.

    WhatsApp Automation

    Automated WhatsApp messages are triggered by key events like trial bookings, assessments, sessions, subscriptions, and app activity.

    Customer Support Automation

    Kinetic Age keeps families updated with session reminders, reports, rescheduling updates, and other care-related communication on WhatsApp.

    WhatsApp Retargeting

    Kinetic Age re-engages high-intent and dormant leads through targeted WhatsApp campaigns when they become relevant for conversion.

    The Results

    Higher engagement. Better conversions. Stronger customer experience.

    80% Trial Conversion

    Around 80% of respondents to health-assessment campaigns convert into an at-home assessment/trial.

    4.7/5 Customer Satisfaction

    Regular WhatsApp updates and automated communication contribute to a smoother, more connected customer experience.

    35% 3-Month Retention

    WhatsApp automation supports ongoing engagement and contributes to Kinetic Age's three-month subscription retention.

    Founders & Marketers Love us

    Trusted by 210,000+ Businesses across 68+ Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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