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CASE STUDY

How Niirmaan Growth Hub Turns WhatsApp Follow-Ups Into Customers With AiSensy

See how the 360° digital agency uses 4–5 day WhatsApp follow-up series to nurture advertising leads, build curiosity, and drive conversions across its digital services.


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COMPANY OVERVIEW

About Niirmaan Growth Hub

Niirmaan Growth Hub is a 360° digital solutions agency helping businesses build their presence through branding, marketing, PR, social media management, and other digital services.

The agency works across multiple verticals, including pharma, healthcare, real estate, and education, while also using podcasting as an entry point to engage and nurture potential clients across its service portfolio.

  • Industry

    Digital Marketing & Services

  • Headquarters

    Mumbai, Maharashtra, India

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    The Challenge

    Niirman Growth Hub needed a more consistent way to follow up with leads, nurture missed conversations, and keep potential clients engaged beyond the first interaction.

    Manual Follow-Ups Were Time-Consuming

    The team initially managed follow-ups manually, making it difficult to consistently stay in touch with every lead after the first interaction.

    Missed Calls Meant Missed Opportunities

    Leads who couldn't connect over a call could easily go cold. The team needed a way to stay in front of these prospects and bring them back into the conversation.

    Lead Nurturing Needed a Structured System

    The team was already using 4–5 day curiosity-led follow-up series, but the process relied on manually sending templated messages. They needed a more structured way to nurture leads consistently.

    The Solution

    How AiSensy Helped Niirman Growth Hub Nurture Leads Through WhatsApp

    4–5 Day WhatsApp Follow-Up Series

    Niirman Growth Hub uses AiSensy to run a 4–5 day follow-up series for leads who enter its database.

    Instead of trying to sell immediately, the team uses a curiosity-led sequence to stay in front of prospects and gradually build awareness around its services.

    This helped Niirman Growth Hub:

    • Stay connected with leads beyond the first interaction

    • Build curiosity before making a sales pitch

    • Keep prospects engaged over multiple days

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    Curiosity-Led Lead Nurturing

    The team uses WhatsApp to consistently share useful content, work examples, and case studies with prospects.

    This keeps the brand familiar while giving potential clients more context about what Niirman Growth Hub does before they speak with the team.

    This helped Niirman Growth Hub:

    • Build awareness through repeated communication

    • Showcase its work and expertise

    • Make sales conversations more informed

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    Re-Engaging Leads After Missed Calls

    When leads don't connect over a call or the conversation goes cold, Niirman Growth Hub uses WhatsApp to bring those prospects back into the conversation.

    The follow-up series gives the team another touchpoint instead of letting a missed conversation become a lost opportunity.

    This helped Niirman Growth Hub:

    • Reconnect with missed leads

    • Maintain awareness after an unanswered call

    • Create another opportunity for conversation

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    Turning Leads Into Opportunities Across Services

    Niirman Growth Hub doesn't use WhatsApp only to sell the service a prospect initially asks about. Leads can be nurtured across its wider service portfolio, including podcasting, branding, marketing, PR, and social media.

    As prospects learn more about the company, a lead that initially enters through one offering can become relevant for another service.

    This helped Niirman Growth Hub:

    • Nurture leads beyond their initial enquiry

    • Identify opportunities across service categories

    • Turn ongoing conversations into potential upsells

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    AiSensy Features Used

    The AiSensy solutions helping Niirman Growth Hub nurture leads and maintain consistent WhatsApp engagement.

    WhatsApp Broadcast Messaging

    Niirman Growth Hub uses WhatsApp to send templated messages to its lead database and maintain regular communication with prospects.

    WhatsApp Marketing Automation

    The team uses AiSensy to run 4–5 day follow-up series designed to build curiosity and keep leads engaged before a sales conversation.

    WhatsApp Template Messaging

    Niirman Growth Hub keeps its follow-up messages pre-templated, allowing the team to maintain a consistent communication sequence across its lead database.

    Lead Nurturing on WhatsApp

    The team uses WhatsApp to share case studies, work links, and other information with prospects, helping build awareness and keep potential clients engaged over time.

    The Results

    More Conversions. Higher-Value Opportunities. Consistent Lead Nurturing.

    ~20% Reported Conversion Rate

    Niirman Growth Hub reports that roughly 2 out of every 10 nurtured contacts convert, based on its current WhatsApp follow-up series.

    ₹25K–₹50K Average Order Value

    Each conversion generated through the nurtured lead journey typically carries an average order value of ₹25,000–₹50,000.

    4–5 Day Lead Nurturing Journey

    A structured 4–5 day curiosity-led WhatsApp series keeps prospects engaged, sharing work, case studies, and relevant information before the sales conversation.

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    Features Loved by our Clients

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