Login

CASE STUDY

Rudraditya Groceries

Drives 40–45% of Daily Sales Through WhatsApp

How the Delhi-based grocery store uses AiSensy to reconnect with customers, run weekly broadcasts, and turn WhatsApp into a major sales channel.


⚡Powered by Official WhatsApp Business API

COMPANY OVERVIEW

About Rudraditya Groceries

Rudraditya Groceries is a B2C grocery store serving customers in and around Dwarka, New Delhi, with a wide range of quality and branded everyday essentials.

The store focuses on customer satisfaction, offering doorstep delivery without delivery fees and helping customers source items even when they are temporarily out of stock.

  • Founded

    2017–18

  • Industry

    FMCG

  • Headquarters

    New Delhi

  • rudraditya-x-aisensy-2.webp

    The Challenge

    As Rudraditya Groceries grew its WhatsApp customer base, it needed a more reliable way to reach customers, manage orders, and keep its weekly engagement running consistently.

    Bulk Messaging Was Disrupted

    Previous platforms and messaging setups led to WhatsApp account issues, making it difficult to reliably reach customers at scale.

    Lost Customer Reach Affected Sales

    When the store could not consistently communicate its weekly schemes and offers, it lost touch with customers and saw its sales affected.

    Growing WhatsApp Orders Needed Better Management

    As customers increasingly sent their grocery lists through WhatsApp, the store needed a more efficient way to organize and process those orders.

    The Solution

    How Rudraditya Groceries Uses AiSensy to Scale WhatsApp Orders and Keep Customers Engaged

    Weekly WhatsApp Broadcasts

    Rudraditya Groceries sends weekly schemes, discounts, and product updates to customers via WhatsApp, keeping them informed about new offers.

    send-whatsapp-broadcasts.webp

    Customer Tagging & Follow-Ups

    AiSensy helps the store tag important customers, track their details, and manage reminders for consistent customer engagement.

    customer-tagging-followups.webp

    Streamlined WhatsApp Order Management

    Customers can send their grocery lists directly on WhatsApp, while AiSensy helps the team organize and process orders more efficiently.

    streamlined-whatsapp-order-management.webp

    Re-Engaging Customers at Scale

    Rudraditya Groceries uses WhatsApp to reconnect with customers and maintain regular communication, helping turn an existing customer base into a recurring sales channel.

    reengage-customers-on-whatsapp.webp

    AiSensy Features Used

    The AiSensy features Rudraditya Groceries uses to reach customers, manage WhatsApp orders, and drive repeat engagement.

    Broadcast Messaging

    Send weekly schemes, discounts, and product updates to customers on WhatsApp.

    Workflow Automation

    Organize customer details, reminders, and WhatsApp order workflows for more timely processing.

    WhatsApp Order Management

    Manage grocery lists received on WhatsApp and streamline their transfer to the store team.

    Customer Support Automation

    Handle customer queries and grocery requirements directly through WhatsApp.

    The Results

    40–45% of Daily Sales. Growing WhatsApp Contribution. Stronger Customer Reach.

    40–45% of Daily Sales Through WhatsApp

    WhatsApp orders now contribute approximately 40–45% of Rudraditya Grocery’s daily sales.

    10–15% → 40–45% WhatsApp Contribution

    The founder says WhatsApp’s contribution to daily sales has grown from roughly 10–15% a few years ago to 40–45% today.

    ~25% Growth After AiSensy

    Rudraditya Groceries reports around 25% revenue growth after adopting AiSensy, according to the founder’s estimate.

    Founders & Marketers Love us

    Trusted by 210,000+ Businesses across 68+ Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

    whatsapp-payments.webp

    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

    CTWA (1).webp

    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

    LiveChat GIF from AiSensy.gif

    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

    Click Tracking GIF.gif

    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

    Contacts lightbg.gif

    How Brands use AiSensy for WhatsApp Marketing

    coscologo_280.png

    Sports Equipment Brand

    How Cosco, one of the most renowned Sporting equipment companies used AiSensy to drive 3x more conversions.
    logo.png

    Donation Collection Platform

    Discover how Give, India's most trusted donations collection platform used WhatsApp to achieve a 90% Payment success rate & 15X ROI.
    download-(2).png

    Edtech Platform

    Check out how PhysicsWallah, an Edtech giant used AiSensy to drive 3x more Leads through WhatsApp via AiSensy. 

    Drive 3x Revenue with AiSensy

    Book a Free Demo with AiSensy and discover how your real estate brand can reduce CPL, improve lead quality, and drive more conversions through WhatsApp.


    ⚡️Powered by Official WhatsApp Business API