Rudraditya Groceries
Drives 40–45% of Daily Sales Through WhatsApp
How the Delhi-based grocery store uses AiSensy to reconnect with customers, run weekly broadcasts, and turn WhatsApp into a major sales channel.
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About Rudraditya Groceries
Rudraditya Groceries is a B2C grocery store serving customers in and around Dwarka, New Delhi, with a wide range of quality and branded everyday essentials.
The store focuses on customer satisfaction, offering doorstep delivery without delivery fees and helping customers source items even when they are temporarily out of stock.

As Rudraditya Groceries grew its WhatsApp customer base, it needed a more reliable way to reach customers, manage orders, and keep its weekly engagement running consistently.
Bulk Messaging Was Disrupted
Previous platforms and messaging setups led to WhatsApp account issues, making it difficult to reliably reach customers at scale.
Lost Customer Reach Affected Sales
When the store could not consistently communicate its weekly schemes and offers, it lost touch with customers and saw its sales affected.
Growing WhatsApp Orders Needed Better Management
As customers increasingly sent their grocery lists through WhatsApp, the store needed a more efficient way to organize and process those orders.
How Rudraditya Groceries Uses AiSensy to Scale WhatsApp Orders and Keep Customers Engaged
Weekly WhatsApp Broadcasts
Rudraditya Groceries sends weekly schemes, discounts, and product updates to customers via WhatsApp, keeping them informed about new offers.

Customer Tagging & Follow-Ups
AiSensy helps the store tag important customers, track their details, and manage reminders for consistent customer engagement.

Streamlined WhatsApp Order Management
Customers can send their grocery lists directly on WhatsApp, while AiSensy helps the team organize and process orders more efficiently.

Re-Engaging Customers at Scale
Rudraditya Groceries uses WhatsApp to reconnect with customers and maintain regular communication, helping turn an existing customer base into a recurring sales channel.

AiSensy Features Used
The AiSensy features Rudraditya Groceries uses to reach customers, manage WhatsApp orders, and drive repeat engagement.
Broadcast Messaging
Send weekly schemes, discounts, and product updates to customers on WhatsApp.
Workflow Automation
Organize customer details, reminders, and WhatsApp order workflows for more timely processing.
WhatsApp Order Management
Manage grocery lists received on WhatsApp and streamline their transfer to the store team.
Customer Support Automation
Handle customer queries and grocery requirements directly through WhatsApp.
The Results
40–45% of Daily Sales. Growing WhatsApp Contribution. Stronger Customer Reach.
40–45% of Daily Sales Through WhatsApp
WhatsApp orders now contribute approximately 40–45% of Rudraditya Grocery’s daily sales.
10–15% → 40–45% WhatsApp Contribution
The founder says WhatsApp’s contribution to daily sales has grown from roughly 10–15% a few years ago to 40–45% today.
~25% Growth After AiSensy
Rudraditya Groceries reports around 25% revenue growth after adopting AiSensy, according to the founder’s estimate.
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