How SurgiNatal Recovers Abandoned Carts With WhatsApp
See how the healthcare e-commerce brand uses AiSensy to re-engage abandoned-cart customers, recover purchase intent, and drive a significant conversion rate.
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About SurgiNatal Equipments
SurgiNatal is a healthcare e-commerce brand offering surgical and medical products to customers across India, including individuals, doctors, clinics, hospitals, and healthcare professionals.
Founded in 2017, the brand makes medical procurement more accessible by offering 5,000+ products online, with customers able to purchase products starting from a single piece rather than being restricted to bulk orders.
How AiSensy Helped SurgiNatal Turn Abandoned Carts Into Purchase Opportunities
Reaching 2,000+ Abandoned-Cart Users Every Day
With AiSensy powering its WhatsApp re-engagement, SurgiNatal can reach 2,000+ abandoned-cart users every day without manually following up with each customer.
This gives the team a repeatable way to bring high-intent shoppers back into the buying journey at scale.
This helps SurgiNatal:
Reach thousands of abandoned-cart users daily
Automate recurring customer follow-ups
Scale cart recovery without adding manual effort
Turning WhatsApp Follow-Ups Into Recoveries
The goal isn't simply to send another message. It's to give customers who already showed purchase intent another chance to complete their order.
Through its AiSensy-powered WhatsApp re-engagement, SurgiNatal achieves an impressive conversion rate from its abandoned-cart audience.
This helps SurgiNatal:
Reconnect with high-intent shoppers
Recover purchase opportunities that were previously being missed
Turn abandoned carts into completed orders
API-Powered Automation for a Custom E-commerce Platform
SurgiNatal's website is custom-built, rather than running on a standard Shopify setup. Its system triggers the abandoned-cart journey when a customer leaves without completing their purchase, while AiSensy APIs power the WhatsApp communication.
This allows SurgiNatal to connect its own customer journey with WhatsApp and run cart-recovery communication automatically.
This gives SurgiNatal greater control over:
Abandoned-cart triggers
WhatsApp re-engagement
Automated customer communication
Scalable cart recovery
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