CASE STUDY

How Bookmytest (Thyrocare) Increased Diagnostic Bookings by 40% with WhatsApp Automation

Discover how Thyrocare, the technology-driven diagnostics partner behind BookMyTest, transformed patient engagement using WhatsApp automation powered by AiSensy to achieve faster response times, higher booking conversions, and scalable customer communication.

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COMPANY OVERVIEW

About Thyrocare

Thyrocare is a digital diagnostics healthcare brand operating across India and select international markets.

With a strong focus on technology-driven growth, Thyrocare built BookMyTest, its consumer diagnostics platform that allows patients to discover, book, and manage diagnostic tests easily.

Industry

Healthcare & Diagnostics

Platform

BookMyTest – Digital diagnostics booking platform

Services

Diagnostic test discovery, booking, and patient engagement

Website

The Challenge

Managing High-Volume Patient Communication at Scale

Fragmented Communication Systems

Before implementing AiSensy, Thyrocare relied on multiple communication channels such as SMS, RCS, and standalone WhatsApp tools. This fragmented setup made it difficult to manage patient conversations centrally and maintain consistent service quality.

Operational Inefficiencies in Handling Patient Queries

As BookMyTest began receiving thousands of patient interactions daily, managing queries manually became increasingly inefficient. Teams struggled to respond quickly while handling high volumes of booking inquiries and support requests.

Limited Visibility and Slow Response Times

Without a unified platform, Thyrocare had limited visibility into conversations and response performance. This led to slower response times, impacting patient experience and reducing potential diagnostic booking conversions.

The Solution

How AiSensy Helped Thyrocare Build a Scalable WhatsApp Engagement Engine

Unified Patient Communication

Thyrocare partnered with AiSensy to implement a scalable WhatsApp Business API infrastructure for BookMyTest.

Using AiSensy’s multi-agent live chat, multiple support agents could handle patient conversations simultaneously from one number, ensuring faster response times.

Click-to-WhatsApp Lead Capture

Patients arriving from ads or the website could instantly start a WhatsApp conversation, making test inquiries and bookings faster and more convenient.

Broadcast Campaigns for Patient Engagement

The team ran broadcast campaigns for:

Diagnostic packages
Seasonal health checkups
Promotional offers
Test reminders

This enabled direct engagement with opted-in patients at scale.

Rich Interactive Messages

Carousel messages and button-based interactions allowed patients to explore packages and book tests directly from WhatsApp.

Learn More

24/7 Customer Support with Smart Chatbots

Thyrocare integrated AiSensy’s AI-driven chatbots, offering:

• Round-the-clock assistance, available 24/7.
• Easy-to-build conversation flows with a no-code drag-and-drop interface.

Impact:
Chatbots ensured customers received timely support, even outside business hours, maintaining high-quality service.

Results Achieved

Measurable Impact on Growth & Operations

40% Increase in Booking Conversions

Automated conversations and instant responses significantly increased patient booking completion rates.

5x Increase in Engagement

Daily WhatsApp interactions grew from 30–40 users to over 200–300 active conversations, dramatically improving patient reach.

2x Operational Efficiency

By automating conversations and centralizing communication, Thyrocare was able to handle significantly higher patient volumes without increasing team size.

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