How Weatherseal transformed customer engagement with
WhatsApp automation via AiSensy
Discover how Weatherseal, a premium uPVC and aluminium windows brand by Asian Paints, replaced fragmented manual communication with structured WhatsApp automation, improving response times, reducing operational workload, and building stronger customer trust.
⚡Powered by Official WhatsApp Business API
How AiSensy helped Weatherseal automate customer engagement and convert more leads on WhatsApp
Click-to-WhatsApp Ads for Instant Buyer Engagement
Weatherseal implemented structured WhatsApp automation through AiSensy to ensure every new enquiry received an instant acknowledgement without diving into any manual effort. This eliminated the gap between lead capture and first contact.
Instant enquiry acknowledgement sent automatically on WhatsApp
Timed follow-up reminders triggered without agent intervention
Consistent communication tone maintained across every interaction
Structured customer engagement journeys
AiSensy enabled Weatherseal to build end-to-end WhatsApp journeys that guided customers from first enquiry through to sales-readiness. Each stage of the journey was mapped and automated.
Multi-step engagement sequences tailored to customer intent
Proactive updates sent at key stages of the sales cycle
Reduced dependency on agents for routine communication tasks
Automated callback request on WhatsApp for RNR
When a customer did not answer an outbound call, AiSensy automatically sent them a WhatsApp message requesting a callback or asking them to share a convenient time to connect. This ensured no lead went cold after a missed call, and the follow-up happened without any manual effort from the agent.
• Missed call triggers an automatic WhatsApp callback request message
• Customer can respond directly on WhatsApp to confirm a time
• Eliminates manual re-dialling and follow-up effort for agents
Centralized Campaign and Lead Management
Weatherseal ran Click-to-WhatsApp Ads through AiSensy, driving high-intent traffic directly into WhatsApp conversations. Leads arriving from ads entered the automated journey immediately without facing any landing page drop-off, or form friction.
Click-to-WhatsApp Ads connected directly to automated conversation flows
Higher engagement from leads compared to traditional landing page campaigns
Lead data captured and organised within AiSensy from day one
WhatsApp Business verification and Blue Tick
AiSensy supported Weatherseal through the WhatsApp Business API setup and Blue Tick verification process. A verified presence on WhatsApp significantly strengthened customer trust and brand credibility.
Official WhatsApp Business API setup with AiSensy support
Blue Tick verification applied and approved
Improved open rates and response rates on outbound messages
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About Weatherseal
Weatherseal is the premium European windows and doors brand from Asian Paints, Asia's third-largest paint and home decor company. Weatherseal delivers high-quality uPVC and aluminium system windows and doors across India, with a focus on energy efficiency, design, and long-term performance.
Windows & Doors / Building Materials
Products / Services
Specializes in premium uPVC and System Aluminium windows and doors
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