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CASE STUDY

30% More Sales with AiSensy for AMR NUTS & HAMPERS

See how AMR NUTS & HAMPERS uses WhatsApp invoices and broadcast campaigns to strengthen customer engagement, drive repeat purchases, and grow sales.


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COMPANY OVERVIEW

About AMR NUTS & HAMPERS

AMR NUTS & HAMPERS is a premium dry-fruit business based in Noida, selling through its physical store, website, and Amazon under the AMR Dryfruits brand.

The brand focuses on premium-quality dry fruits, using fixed packaging and a single premium variant to simplify choice while maintaining product freshness.

  • Industry

    FMCG

  • Headquarters

    Noida, India

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    The Challenge

    AMR needed a better way to stay connected with customers after purchase and turn existing customer relationships into repeat business.

    Customer Engagement Didn't End at Purchase

    With a large share of business coming from its physical store, AMR needed a simple way to keep customers connected after they purchased.

    Managing Invoices & Payments

    Customers needed invoices and payment reminders directly, especially where purchases were made on credit.

    Reaching Existing Customers at Scale

    AMR wanted to consistently communicate offers, products, and campaigns to customers who had already purchased, without relying on one-to-one outreach.

    The Solution

    How AiSensy Helped AMR Strengthen Customer Engagement & Drive Repeat Purchases

    WhatsApp Invoices for Post-Purchase Engagement

    AMR uses WhatsApp to send invoices directly to customers after purchases.

    With its POS billing software connected to AiSensy webhooks, invoices are automatically sent to the customer's WhatsApp after a purchase.

    This helps AMR:

    • Keep customers connected after purchase

    • Share invoices instantly

    • Create a more professional buying experience

    • Maintain a direct customer touchpoint

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    Targeted WhatsApp Broadcasts

    AMR uses WhatsApp Broadcasts to reconnect with existing customers through offers, product launches, and campaigns.

    Rather than targeting completely new audiences, these campaigns focus heavily on people who have already purchased from AMR.

    This helped Kutchina:

    • Re-engage existing customers

    • Promote products and offers

    • Stay top-of-mind between purchases

    • Generate repeat orders

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    Automated Customer Communication

    AMR also uses AiSensy to send payment reminders, order confirmations, tracking updates, and other customer communications.

    Its Shopify store is connected to AiSensy for automated updates, while payment reminders can be sent directly through WhatsApp.

    This gives AMR a more consistent communication layer across both its offline and online customer journeys.

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    Centralized WhatsApp Conversations

    AMR manages customer conversations, orders, enquiries, campaigns, and reminders from one place.

    Instead of relying entirely on separate staff numbers, the business can manage its WhatsApp activity more centrally while keeping the owner directly involved in customer interactions.

    The call specifically mentions that having access to chats from one place helps AMR manage orders, enquiries, campaigns, and reminders.

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    AiSensy Features Used

    The AiSensy solutions helping AMR NUTS & HAMPERS drive repeat purchases and strengthen customer engagement.

    WhatsApp Broadcast Messaging

    AMR uses WhatsApp broadcasts to re-engage existing customers with offers, product launches, and campaigns.

    Customer Support Automation

    AMR uses WhatsApp to share invoices, payment reminders, order updates, and other customer communications.

    WhatsApp Marketing Automation

    AMR uses automated WhatsApp communication to keep customers engaged across purchases, payments, and follow-ups.

    Catalog & Commerce

    AMR connects its online store with WhatsApp to support order confirmations, tracking updates, and the broader customer journey.

    The Results

    More Repeat Purchases. Stronger Engagement. Better Customer Experience.

    30% Increase from Broadcast Campaigns

    AMR reported a major 30% increase associated with its WhatsApp broadcast campaigns, helping it re-engage existing customers.

    5–10% Broadcast Conversion

    AMR says broadcasts sent to existing customers typically convert approximately 5–10% of recipients into repeat purchases or orders.

    Stronger Customer Retention

    WhatsApp invoices, payment reminders, and regular campaigns give AMR more consistent customer touchpoints and have contributed to a significant rise in repeat purchases.

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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