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CASE STUDY

How B.A.S.E. Designs

Drives 50–60% of Converted Leads Through WhatsApp

Discover how B.A.S.E. Designs uses Click-to-WhatsApp Ads, WhatsApp Broadcasts, and AI-powered chatbots to generate thousands of leads and turn WhatsApp into a key conversion channel.


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COMPANY OVERVIEW

About B.A.S.E. Designs

B.A.S.E. Designs is an artistic, structural, and engineering design consultancy delivering complete design solutions for buildings and infrastructure projects.

From architectural and interior design to structural engineering, BIM, detailing, MEP, and project documentation, B.A.S.E. Designs helps clients turn complex requirements into practical, construction-ready solutions.

  • Industry

    Design & Engineering Consultancy

  • Headquarters

    Haridwar, Uttarakhand, India

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    The Challenge

    B.A.S.E. Designs needed a scalable way to generate and manage high volumes of enquiries while keeping conversations fast, relevant, and conversion-focused.

    Traditional WhatsApp Marketing Wasn't Scalable

    B.A.S.E. Designs initially relied on third-party WhatsApp blasters and manual methods for bulk marketing, but these approaches could lead to number blocks and unreliable communication.

    High Lead Volumes Needed Better Qualification

    With hundreds of enquiries coming in daily, B.A.S.E. Designs needed a better way to handle conversations and identify relevant prospects without manually handling every enquiry.

    Turning Ad Clicks Into Conversations

    B.A.S.E. Designs wanted to bring prospects directly from Meta ads into WhatsApp, where its team could understand requirements and move relevant enquiries toward conversion.

    The Solution

    How AiSensy Helped B.A.S.E. Designs Scale Lead Generation & WhatsApp Conversions

    Click-to-WhatsApp Ads for Lead Generation

    B.A.S.E. Designs uses Click-to-WhatsApp Ads to bring prospects directly from Meta into WhatsApp conversations.

    The company invests approximately ₹1–1.5 lakh per month in CTWA campaigns and generates around 300–400 leads every day.

    This gives B.A.S.E. Designs a continuous flow of prospects while allowing conversations to begin directly on WhatsApp.

    With AiSensy, B.A.S.E. Designs can:

    • Generate leads directly through WhatsApp

    • Start conversations immediately after an ad click

    • Handle high enquiry volumes

    • Connect prospects with its sales process

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    AI Chatbots to Qualify Enquiries

    B.A.S.E. Designs uses WhatsApp chatbots to automate initial conversations and understand what prospects are looking for.

    Its chatbot can discuss different services such as architectural design, structural design, 3D elevation, and interior design, helping prospects reach the relevant service.

    This allows the team to handle large enquiry volumes more efficiently while giving prospects a faster first response.

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    WhatsApp Broadcasts for Bulk Marketing

    Alongside paid acquisition, B.A.S.E. Designs uses WhatsApp Broadcasts for bulk marketing and customer engagement.

    This gives the company another channel to communicate with its audience and keep prospects and customers engaged beyond its advertising campaigns.

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    Centralized WhatsApp Engagement

    AiSensy gives B.A.S.E. Designs a centralized environment to manage WhatsApp conversations, campaigns, chatbot interactions, and customer enquiries.

    With clients across India and international markets, WhatsApp helps the company make communication faster, more direct, and more accessible throughout the customer journey.

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    AiSensy Features Used

    The AiSensy solutions helping B.A.S.E. Designs generate, qualify, and convert leads through WhatsApp.

    Click-to-WhatsApp Ads

    B.A.S.E. Designs uses CTWA campaigns to generate 300–400 leads daily and bring prospects directly into WhatsApp conversations.

    WhatsApp Broadcast Messaging

    B.A.S.E. Designs uses WhatsApp broadcasts for bulk marketing and ongoing customer engagement.

    AI Agents / Chatbots

    B.A.S.E. Designs uses chatbots to discuss service requirements and guide prospects toward relevant design services.

    Workflow Automation

    B.A.S.E. Designs uses automated WhatsApp flows to handle initial conversations and streamline high-volume enquiries.

    The Results

    More Leads. More Conversions. Stronger WhatsApp-Driven Growth.

    300–400 Leads Daily

    B.A.S.E. Designs generates approximately 300–400 leads every day through its Click-to-WhatsApp campaigns.

    9,000–10,000 Leads Monthly

    Its CTWA strategy generates approximately 9,000–10,000 leads per month, creating a consistent flow of WhatsApp enquiries.

    50–60% of Converted Leads from WhatsApp

    B.A.S.E. Designs estimates that 50–60% of its converted leads come through WhatsApp, making it a major part of its conversion journey.

    Founders & Marketers Love us

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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