How B.A.S.E. Designs
Drives 50–60% of Converted Leads Through WhatsApp
Discover how B.A.S.E. Designs uses Click-to-WhatsApp Ads, WhatsApp Broadcasts, and AI-powered chatbots to generate thousands of leads and turn WhatsApp into a key conversion channel.
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About B.A.S.E. Designs
B.A.S.E. Designs is an artistic, structural, and engineering design consultancy delivering complete design solutions for buildings and infrastructure projects.
From architectural and interior design to structural engineering, BIM, detailing, MEP, and project documentation, B.A.S.E. Designs helps clients turn complex requirements into practical, construction-ready solutions.
Design & Engineering Consultancy
Headquarters
Haridwar, Uttarakhand, India
Website

B.A.S.E. Designs needed a scalable way to generate and manage high volumes of enquiries while keeping conversations fast, relevant, and conversion-focused.
Traditional WhatsApp Marketing Wasn't Scalable
B.A.S.E. Designs initially relied on third-party WhatsApp blasters and manual methods for bulk marketing, but these approaches could lead to number blocks and unreliable communication.
High Lead Volumes Needed Better Qualification
With hundreds of enquiries coming in daily, B.A.S.E. Designs needed a better way to handle conversations and identify relevant prospects without manually handling every enquiry.
Turning Ad Clicks Into Conversations
B.A.S.E. Designs wanted to bring prospects directly from Meta ads into WhatsApp, where its team could understand requirements and move relevant enquiries toward conversion.
How AiSensy Helped B.A.S.E. Designs Scale Lead Generation & WhatsApp Conversions
Click-to-WhatsApp Ads for Lead Generation
B.A.S.E. Designs uses Click-to-WhatsApp Ads to bring prospects directly from Meta into WhatsApp conversations.
The company invests approximately ₹1–1.5 lakh per month in CTWA campaigns and generates around 300–400 leads every day.
This gives B.A.S.E. Designs a continuous flow of prospects while allowing conversations to begin directly on WhatsApp.
With AiSensy, B.A.S.E. Designs can:
Generate leads directly through WhatsApp
Start conversations immediately after an ad click
Handle high enquiry volumes
Connect prospects with its sales process

AI Chatbots to Qualify Enquiries
B.A.S.E. Designs uses WhatsApp chatbots to automate initial conversations and understand what prospects are looking for.
Its chatbot can discuss different services such as architectural design, structural design, 3D elevation, and interior design, helping prospects reach the relevant service.
This allows the team to handle large enquiry volumes more efficiently while giving prospects a faster first response.

WhatsApp Broadcasts for Bulk Marketing
Alongside paid acquisition, B.A.S.E. Designs uses WhatsApp Broadcasts for bulk marketing and customer engagement.
This gives the company another channel to communicate with its audience and keep prospects and customers engaged beyond its advertising campaigns.

Centralized WhatsApp Engagement
AiSensy gives B.A.S.E. Designs a centralized environment to manage WhatsApp conversations, campaigns, chatbot interactions, and customer enquiries.
With clients across India and international markets, WhatsApp helps the company make communication faster, more direct, and more accessible throughout the customer journey.

AiSensy Features Used
The AiSensy solutions helping B.A.S.E. Designs generate, qualify, and convert leads through WhatsApp.
Click-to-WhatsApp Ads
B.A.S.E. Designs uses CTWA campaigns to generate 300–400 leads daily and bring prospects directly into WhatsApp conversations.
WhatsApp Broadcast Messaging
B.A.S.E. Designs uses WhatsApp broadcasts for bulk marketing and ongoing customer engagement.
AI Agents / Chatbots
B.A.S.E. Designs uses chatbots to discuss service requirements and guide prospects toward relevant design services.
Workflow Automation
B.A.S.E. Designs uses automated WhatsApp flows to handle initial conversations and streamline high-volume enquiries.
The Results
More Leads. More Conversions. Stronger WhatsApp-Driven Growth.
300–400 Leads Daily
B.A.S.E. Designs generates approximately 300–400 leads every day through its Click-to-WhatsApp campaigns.
9,000–10,000 Leads Monthly
Its CTWA strategy generates approximately 9,000–10,000 leads per month, creating a consistent flow of WhatsApp enquiries.
50–60% of Converted Leads from WhatsApp
B.A.S.E. Designs estimates that 50–60% of its converted leads come through WhatsApp, making it a major part of its conversion journey.
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