How Carryallco Recovered 20% of Abandoned Carts With AiSensy
Turning WhatsApp from a customer support channel into a revenue recovery and re-engagement channel.
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About Carryallco
Carryallco is a modern jewellery brand creating timeless, affordable pieces designed for everyday wear and special occasions. From everyday essentials to statement jewellery, the brand combines contemporary design, accessible pricing, and a customer-focused digital shopping experience.
Founded
2023
D2C / Ecommerce
Headquarters
Varanasi
Team size
1–10 employees
Website

Carryallco needed a more effective way to recover lost purchase intent and engage customers throughout the buying journey on WhatsApp.
Abandoned Carts Left Purchase Intent Uncaptured
Customers often added products to their carts but dropped off before completing their purchases, creating an opportunity for timely re-engagement.
Customer Queries Created Purchase Friction
Shoppers often needed answers about products, sizing, delivery, offers, and payments before feeling confident enough to complete their purchase.
WhatsApp Needed to Go Beyond Customer Support
As Carryallco grew, the brand needed WhatsApp to support not just customer queries, but also re-engagement, conversions, and promotional campaigns.
How AiSensy Helped Carryallco Recover Lost Purchase Intent and Engage Customers on WhatsApp
Abandoned-Cart Recovery Through WhatsApp
Carryallco uses WhatsApp automation to reconnect with customers who add products to their cart but don't complete their purchase.
The brand sends around 600 abandoned-cart messages and reminders each month, helping it recover approximately 20% of the abandoned carts it follows up with.
This helped Carryallco:
Re-engage high-intent shoppers
Recover otherwise lost purchases
Turn existing purchase intent into completed orders

Automated Customer Support on WhatsApp
Carryallco uses WhatsApp to answer customer questions that can influence a purchase, including product details, sizing, delivery, offers, and payment options.
With customer and order-related communication handled through WhatsApp, the brand can:
Resolve purchase-related questions faster
Reduce friction before checkout
Give customers more confidence to complete their orders

Promotional WhatsApp Campaigns for Customer Re-Engagement
Carryallco uses WhatsApp Broadcasts to reconnect with customers during festivals and promotional occasions.
These campaigns helped the brand to:
Bring customers back to its website
Drive traffic during key occasions
Turn renewed interest into purchases
Keep existing customers engaged
This has helped WhatsApp evolve from a support channel into an important part of Carryallco's conversion and re-engagement strategy.

A More Structured WhatsApp Customer Journey
As Carryallco's WhatsApp activity expanded, the brand began using more structured and automated journeys across the customer lifecycle.
From abandoned-cart reminders to customer queries, order communication, and promotional campaigns, AiSensy helps Carryallco make its WhatsApp communication more timely and relevant.
This allows the brand to engage customers across more touchpoints while keeping the experience personal and customer-focused.

AiSensy Features Used
The AiSensy features Carryallco uses to engage customers and drive conversions on WhatsApp.
WhatsApp Broadcast Messaging
Re-engage customers during festivals and promotions, driving traffic back to the website and converting renewed interest into purchases.
Customer Support Automation
Handle product, sizing, delivery, payment, and order-related queries to reduce friction and help customers buy with confidence.
WhatsApp Marketing Automation
Send timely abandoned-cart reminders and follow-ups, helping Carryallco recover around 20% of the abandoned carts it follows up with.
Catalog & Commerce
Help customers discover jewellery and continue their shopping journey through a more direct and convenient WhatsApp experience.
The Results
More Recovered Carts. Stronger Re-Engagement. Better Customer Engagement.
20% Revenue Growth
Carryallco's WhatsApp abandoned-cart journeys help recover approximately 20% of the abandoned carts the brand follows up with, turning lost purchase intent into completed orders.
600 Abandoned-Cart Messages Every Month
With around 600 abandoned-cart messages and reminders sent monthly, Carryallco has built a consistent WhatsApp recovery journey for customers who don't complete their purchases.
WhatsApp Became a Revenue-Generating Channel
WhatsApp has evolved beyond customer support to play an active role in cart recovery, promotional campaigns, re-engagement, and conversions for Carryallco.
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