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CASE STUDY

How Carryallco Recovered 20% of Abandoned Carts With AiSensy

Turning WhatsApp from a customer support channel into a revenue recovery and re-engagement channel.


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COMPANY OVERVIEW

About Carryallco

Carryallco is a modern jewellery brand creating timeless, affordable pieces designed for everyday wear and special occasions. From everyday essentials to statement jewellery, the brand combines contemporary design, accessible pricing, and a customer-focused digital shopping experience.

  • Founded

    2023

  • Industry

    D2C / Ecommerce

  • Headquarters

    Varanasi

  • Team size

    1–10 employees

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    The Challenge

    Carryallco needed a more effective way to recover lost purchase intent and engage customers throughout the buying journey on WhatsApp.

    Abandoned Carts Left Purchase Intent Uncaptured

    Customers often added products to their carts but dropped off before completing their purchases, creating an opportunity for timely re-engagement.

    Customer Queries Created Purchase Friction

    Shoppers often needed answers about products, sizing, delivery, offers, and payments before feeling confident enough to complete their purchase.

    WhatsApp Needed to Go Beyond Customer Support

    As Carryallco grew, the brand needed WhatsApp to support not just customer queries, but also re-engagement, conversions, and promotional campaigns.

    The Solution

    How AiSensy Helped Carryallco Recover Lost Purchase Intent and Engage Customers on WhatsApp

    Abandoned-Cart Recovery Through WhatsApp

    Carryallco uses WhatsApp automation to reconnect with customers who add products to their cart but don't complete their purchase.

    The brand sends around 600 abandoned-cart messages and reminders each month, helping it recover approximately 20% of the abandoned carts it follows up with.

    This helped Carryallco:

    • Re-engage high-intent shoppers

    • Recover otherwise lost purchases

    • Turn existing purchase intent into completed orders

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    Automated Customer Support on WhatsApp

    Carryallco uses WhatsApp to answer customer questions that can influence a purchase, including product details, sizing, delivery, offers, and payment options.

    With customer and order-related communication handled through WhatsApp, the brand can:

    • Resolve purchase-related questions faster

    • Reduce friction before checkout

    • Give customers more confidence to complete their orders

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    Promotional WhatsApp Campaigns for Customer Re-Engagement

    Carryallco uses WhatsApp Broadcasts to reconnect with customers during festivals and promotional occasions.

    These campaigns helped the brand to:

    • Bring customers back to its website

    • Drive traffic during key occasions

    • Turn renewed interest into purchases

    • Keep existing customers engaged

    This has helped WhatsApp evolve from a support channel into an important part of Carryallco's conversion and re-engagement strategy.

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    A More Structured WhatsApp Customer Journey

    As Carryallco's WhatsApp activity expanded, the brand began using more structured and automated journeys across the customer lifecycle.

    From abandoned-cart reminders to customer queries, order communication, and promotional campaigns, AiSensy helps Carryallco make its WhatsApp communication more timely and relevant.

    This allows the brand to engage customers across more touchpoints while keeping the experience personal and customer-focused.

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    AiSensy Features Used

    The AiSensy features Carryallco uses to engage customers and drive conversions on WhatsApp.

    WhatsApp Broadcast Messaging

    Re-engage customers during festivals and promotions, driving traffic back to the website and converting renewed interest into purchases.

    Customer Support Automation

    Handle product, sizing, delivery, payment, and order-related queries to reduce friction and help customers buy with confidence.

    WhatsApp Marketing Automation

    Send timely abandoned-cart reminders and follow-ups, helping Carryallco recover around 20% of the abandoned carts it follows up with.

    Catalog & Commerce

    Help customers discover jewellery and continue their shopping journey through a more direct and convenient WhatsApp experience.

    The Results

    More Recovered Carts. Stronger Re-Engagement. Better Customer Engagement.

    20% Revenue Growth

    Carryallco's WhatsApp abandoned-cart journeys help recover approximately 20% of the abandoned carts the brand follows up with, turning lost purchase intent into completed orders.

    600 Abandoned-Cart Messages Every Month

    With around 600 abandoned-cart messages and reminders sent monthly, Carryallco has built a consistent WhatsApp recovery journey for customers who don't complete their purchases.

    WhatsApp Became a Revenue-Generating Channel

    WhatsApp has evolved beyond customer support to play an active role in cart recovery, promotional campaigns, re-engagement, and conversions for Carryallco.

    Founders & Marketers Love us

    Trusted by 210,000+ Businesses across 68+ Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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