Login

CASE STUDY

How KundanMala Jewels Automated WhatsApp Customer Engagement With AiSensy

Discover how KundanMala Jewels uses WhatsApp broadcasts, AI-powered chatbots, and automation to make customer communication more personalised and reduce manual effort.


⚡Powered by Official WhatsApp Business API

COMPANY OVERVIEW

About KundanMala Jewels

KundanMala Jewels is a Dehradun-based fine jewellery brand with three showrooms, offering gold, silver, diamond, and traditional jewellery. Each piece is designed in-house by its craftsmen, combining certified quality with concept-driven design.

From wedding jewellery and gifting pieces to everyday wear, KundanMala serves customers across traditional styles including Polki, Kundan, and temple jewellery. The brand also offers savings schemes, rate-locking, and old gold exchange to help customers plan and purchase with greater certainty.

  • Industry

    Jewellery

  • Headquarters

    Dehradun, Uttarakhand, India

  • kundanMala-jewels-2.webp

    The Challenge

    KundanMala Jewels needed a more structured way to manage WhatsApp conversations without relying on manual replies for every customer query.

    Manual Replies Took Time

    KundanMala initially relied entirely on manual WhatsApp replies for customer engagement, making the team dependent on human handling for every conversation.

    Customer Conversations Needed More Structure

    As WhatsApp became an important channel for customer engagement, the brand needed a more structured way to handle conversations while keeping responses personalised.

    Scaling Engagement Without More Manual Work

    The team needed to reduce its dependence on manually handling every query so it could spend more time on higher-value work.

    The Solution

    How AiSensy Helped KundanMala Jewels Automate WhatsApp Customer Engagement

    Automated WhatsApp Responses

    KundanMala Jewels is using AiSensy automation to move customer conversations beyond manual replies.

    Responses are becoming more automated and personalised, helping the team handle customer queries with less manual intervention.

    This helps KundanMala:

    • Automate customer responses

    • Personalise WhatsApp conversations

    • Reduce dependency on manual replies

    • Handle queries more efficiently

    kundanMala-jewels-3.webp

    Structured Customer Conversations on WhatsApp

    With WhatsApp chatbots and automation, KundanMala can create more structured customer interactions instead of handling every conversation manually.

    This gives the team a more organised way to engage with customers while maintaining a personalised experience.

    The automated journeys help:

    • Guide customer conversations

    • Respond to common queries

    • Keep interactions structured

    • Reduce repetitive manual work

    kundanMala-jewels-4.webp

    WhatsApp Customer Support

    KundanMala uses WhatsApp as an important customer communication channel, with customer support included among its AiSensy use cases.

    WhatsApp Automation helps the team manage customer interactions while reducing the need to manually handle every query.

    This allows their team to:

    • Respond to customers more efficiently

    • Handle queries through WhatsApp

    • Reduce repetitive support work

    • Focus on higher-value tasks

    kundanMala-jewels-5.webp

    Product Discovery Through WhatsApp

    With Catalog & Commerce included in KundanMala's AiSensy use cases, WhatsApp can also support product discovery alongside customer communication.

    This brings product conversations and customer engagement into the same WhatsApp journey.

    KundanMala can use WhatsApp to:

    • Showcase jewellery products

    • Support product-related conversations

    • Combine engagement with product discovery

    • Keep customer interactions within WhatsApp

    kundanMala-jewels-6.webp

    AiSensy Features Used

    The AiSensy solutions helping KundanMala Jewels automate and personalise WhatsApp customer engagement.

    WhatsApp Broadcast Messaging

    KundanMala uses WhatsApp broadcasts to communicate with customers and share relevant jewellery updates.

    WhatsApp for Customer Support

    KundanMala uses WhatsApp for customer support, helping the team manage customer queries while reducing repetitive manual work.

    WhatsApp Chatbots & Automation

    KundanMala uses WhatsApp chatbots and automation to create automated and personalised customer interactions, reducing reliance on manual replies.

    WhatsApp for Commerce

    KundanMala uses Catalog & Commerce to support product discovery and customer engagement directly through WhatsApp.

    The Results

    Less Manual Work. More Personalised Engagement. More Time for What Matters.

    Reduced Manual Dependency

    KundanMala's WhatsApp responses are becoming more automated and personalised, reducing the team's dependency on manually handling every customer query.

    More Time for Higher-Value Work

    With fewer conversations requiring manual intervention, the team has more time to focus on higher-value tasks.

    A Stronger Foundation for WhatsApp Growth

    KundanMala has begun building a more automated WhatsApp engagement setup, with plans to track orders and conversions as the system matures.

    Founders & Marketers Love us

    Trusted by 210,000+ Businesses across 68+ Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

    whatsapp-payments.webp

    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

    CTWA (1).webp

    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

    LiveChat GIF from AiSensy.gif

    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

    Click Tracking GIF.gif

    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

    Contacts lightbg.gif

    How Brands use AiSensy for WhatsApp Marketing

    coscologo_280.png

    Sports Equipment Brand

    How Cosco, one of the most renowned Sporting equipment companies used AiSensy to drive 3x more conversions.
    logo.png

    Donation Collection Platform

    Discover how Give, India's most trusted donations collection platform used WhatsApp to achieve a 90% Payment success rate & 15X ROI.
    download-(2).png

    Edtech Platform

    Check out how PhysicsWallah, an Edtech giant used AiSensy to drive 3x more Leads through WhatsApp via AiSensy. 

    Drive 3x Revenue with AiSensy

    Book a Free Demo with AiSensy and discover how your real estate brand can reduce CPL, improve lead quality, and drive more conversions through WhatsApp.


    ⚡️Powered by Official WhatsApp Business API