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CASE STUDY

How KundanMala Jewels Is Moving Beyond Manual WhatsApp Replies With AiSensy

Discover how KundanMala Jewels is using AiSensy WhatsApp AI Agents, broadcasts, and automation to personalise customer conversations and reduce reliance on manual replies.


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COMPANY OVERVIEW

About KundanMala Jewels

KundanMala Jewels is a Dehradun-based fine jewellery brand established in 2019, with three showrooms offering gold, silver, diamond, and traditional jewellery. Each piece begins as a concept in the brand's own design studio and is brought to life by its craftsmen.

From wedding jewellery and gifting pieces to everyday wear, the brand offers designs across Polki, Kundan, and temple jewellery. It also provides a savings scheme, gold-rate locking, and old gold and silver exchange to help customers plan their purchases.

  • Industry

    Jewellery

  • Headquarters

    Dehradun, Uttarakhand, India

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    The Challenge

    KundanMala Jewels needed a more structured way to manage customer conversations on WhatsApp without depending on manual replies for every interaction.

    Every Conversation Needed Manual Attention

    KundanMala initially relied entirely on manual WhatsApp replies to engage with customers. This meant the team had to handle conversations individually, creating a recurring workload.

    Customer Conversations Needed More Structure

    As WhatsApp became an important business-engagement channel, the brand needed a more organised way to manage customer conversations while preserving the personalised experience it wanted to offer.

    Scaling Engagement Without More Manual Work

    The team wanted to reduce its dependence on manually handling every query and free up time for higher-value work as its WhatsApp engagement setup developed.

    The Solution

    How AiSensy Helped KundanMala Jewels Automate WhatsApp Customer Engagement

    WhatsApp AI Agents for Personalised Customer Conversations

    KundanMala Jewels is using AiSensy WhatsApp AI Agents to make customer conversations more automated and personalised. This helps the brand move beyond a setup where every customer query depends on a manual reply.

    This helps KundanMala:

    • Make customer conversations more automated

    • Support more personalised conversations

    • Reduce dependence on manual replies

    • Free up time for higher-value work

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    WhatsApp Broadcasts for Customer Communication

    Broadcast campaigns are part of KundanMala's WhatsApp engagement setup, giving the brand a structured way to communicate with customers beyond individual conversations.

    As its engagement approach develops, broadcasts can complement one-to-one interactions and support a more organised communication strategy.

    This helps KundanMala:

    • Communicate with customers through WhatsApp broadcasts

    • Add a structured campaign channel to its engagement setup

    • Complement individual customer conversations

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    A More Organised WhatsApp Customer Support Experience

    KundanMala Jewels uses WhatsApp as an important channel for customer communication.

    With AiSensy, the brand is building a more organised approach to customer communication while reducing its dependence on manual replies.

    This allows their team to:

    • Respond to customers more efficiently

    • Handle queries through WhatsApp

    • Reduce repetitive support work

    • Focus on higher-value tasks

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    Bringing Product Discovery Into WhatsApp

    For KundanMala Jewels, WhatsApp brings an opportunity to connect jewellery discovery with customer conversations.

    With AiSensy's WhatsApp, the brand can create a more connected experience for customers exploring its collections and seeking product information.

    KundanMala can use WhatsApp to:

    • Showcase jewellery products

    • Support product-related conversations

    • Combine engagement with product discovery

    • Keep customer conversations within WhatsApp

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    AiSensy Features Used

    The AiSensy solutions helping KundanMala Jewels automate and personalise WhatsApp customer engagement.

    WhatsApp AI Agents

    KundanMala Jewels uses AiSensy WhatsApp AI Agents to make customer interactions more automated and personalised, reducing reliance on manual replies.

    WhatsApp Broadcast Messaging

    KundanMala Jewels uses WhatsApp broadcasts as part of its customer communication approach.

    WhatsApp Customer Support

    WhatsApp gives KundanMala an important channel for customer communication, with the brand working towards a more organised and less manually intensive experience.

    WhatsApp for Commerce

    AiSensy-powered Catalog & Commerce offers a way to connect jewellery discovery with customer conversations on WhatsApp, as KundanMala develops its engagement setup.

    The Results

    Less Manual Work. More Personalised Engagement. A Foundation for What's Next.

    Reduced Dependence on Manual Replies

    KundanMala Jewels reports that its WhatsApp responses are becoming more automated and personalised, reducing the team's dependence on manually handling every customer query.

    More Time for Higher-Value Work

    With fewer conversations requiring manual handling, the team can devote more time to higher-value tasks instead of handling every conversation manually.

    A Stronger Foundation for WhatsApp Growth

    KundanMala is developing a more structured WhatsApp engagement setup with AiSensy. As the implementation matures, the brand plans to track concrete outcomes, including orders and conversions through WhatsApp.

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