How Radical TechMart Increased Revenue by 20% with AiSensy
Discover how Radical TechMart used WhatsApp, Click-to-WhatsApp Ads, and AI-powered lead qualification to generate more leads, improve conversions, and grow revenue by 20% with the same team size.
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About Radical TechMart
Radical TechMart is the industrial eCommerce and solutions platform of Radical Techart Solution Private Limited, helping Indian industries source process instruments, automation products, electrical components, and control solutions.
The company takes an application-first approach to industrial buying and understanding what customers need to measure, monitor, or control before helping them identify the right product and specifications.
Industrial eCommerce & Solutions
Headquarters
Gandhinagar, India
Website

Radical TechMart needed a more reliable and scalable way to generate, qualify, and manage leads on WhatsApp without increasing its sales team.
Unreliable WhatsApp Engagement
Earlier WhatsApp marketing tools frequently resulted in account restrictions and bans, making it difficult for Radical TechMart to build a reliable and scalable customer engagement process.
Unqualified Leads Took Up Sales Time
Industrial buyers often needed technical guidance before choosing a product, leaving the sales team to handle unqualified inquiries manually.
Growing Lead Volumes Without Growing the Team
As WhatsApp became a bigger source of leads, Radical TechMart needed to manage more inquiries and follow-ups without increasing its team size.
How AiSensy Helped Radical TechMart Scale WhatsApp Lead Generation, Qualification & Sales
Targeted WhatsApp Campaigns at Scale
Radical TechMart uses WhatsApp Broadcasts to reach existing customers and prospects with targeted messages at scale.
With AiSensy, the team now sends 5,000–8,000 targeted messages daily, with the capacity to scale up to 100,000 messages per day.
This helped Radical TechMart:
Reach customers at scale
Segment audiences for relevant communication
Drive more consistent engagement through WhatsApp

Click-to-WhatsApp Ads for High-Intent Leads
Radical TechMart uses Meta Click-to-WhatsApp Ads to turn ad clicks into direct conversations with potential customers.
With a monthly ad budget of around ₹15,000, these campaigns generate approximately 80–100 leads per day, giving the sales team a steady flow of new inquiries.
By bringing prospects directly into WhatsApp, Radical TechMart can engage with them faster and understand their requirements from the start.

AI-Powered Lead Qualification on WhatsApp
Radical TechMart provided its product catalogues and knowledge base to AiSensy’s AI, enabling it to understand customer requirements and qualify inquiries before they reach the sales team.
The AI can:
Understand product requirements
Ask relevant questions
Collect key information
Help identify higher-intent leads
This allows the sales team to spend more time on qualified prospects instead of unfiltered inquiries.

Centralized Lead Management & Customer Support
With AiSensy, Radical TechMart manages conversations, customer stages, follow-ups, campaigns, and lead activity from one centralized platform.
This gives the team greater visibility across the sales journey while helping them manage a growing volume of customer interactions without increasing team size proportionately.
WhatsApp has evolved from a simple communication channel into a key part of Radical TechMart’s lead generation, qualification, follow-up, and sales process.

AiSensy Features Used
The AiSensy solutions powering Radical TechMart’s growth on WhatsApp.
WhatsApp Broadcast Messaging
Reach customers and prospects at scale with targeted WhatsApp campaigns, sending 5,000–8,000 messages daily.
Click-to-WhatsApp Ads
Turn Meta ad clicks into direct WhatsApp conversations, generating 80–100 leads every day.
AI Agents / Chatbots
Use product knowledge and AI-powered conversations to understand requirements and qualify leads automatically.
Catalog & Commerce
Make it easier for customers to discover relevant industrial products and continue their buying journey on WhatsApp.
The Results
More Revenue. Better Conversions. Higher Customer Engagement.
20% Revenue Growth
With the same team size, Radical TechMart increased its overall revenue by approximately 20%, improving sales productivity without proportionately increasing manpower.
20% Higher Lead Conversion
Better lead qualification and more systematic follow-ups helped Radical TechMart improve its lead conversion rate by around 20%.
50% Higher Customer Response
WhatsApp-driven engagement helped Radical TechMart increase customer response rates by approximately 50%, making it easier to move conversations toward quotations and orders.
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