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CASE STUDY

How Radical TechMart Increased Revenue by 20% with AiSensy

Discover how Radical TechMart used WhatsApp, Click-to-WhatsApp Ads, and AI-powered lead qualification to generate more leads, improve conversions, and grow revenue by 20% with the same team size.


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COMPANY OVERVIEW

About Radical TechMart

Radical TechMart is the industrial eCommerce and solutions platform of Radical Techart Solution Private Limited, helping Indian industries source process instruments, automation products, electrical components, and control solutions.

The company takes an application-first approach to industrial buying and understanding what customers need to measure, monitor, or control before helping them identify the right product and specifications.

  • Industry

    Industrial eCommerce & Solutions

  • Headquarters

    Gandhinagar, India

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    The Challenge

    Radical TechMart needed a more reliable and scalable way to generate, qualify, and manage leads on WhatsApp without increasing its sales team.

    Unreliable WhatsApp Engagement

    Earlier WhatsApp marketing tools frequently resulted in account restrictions and bans, making it difficult for Radical TechMart to build a reliable and scalable customer engagement process.

    Unqualified Leads Took Up Sales Time

    Industrial buyers often needed technical guidance before choosing a product, leaving the sales team to handle unqualified inquiries manually.

    Growing Lead Volumes Without Growing the Team

    As WhatsApp became a bigger source of leads, Radical TechMart needed to manage more inquiries and follow-ups without increasing its team size.

    The Solution

    How AiSensy Helped Radical TechMart Scale WhatsApp Lead Generation, Qualification & Sales

    Targeted WhatsApp Campaigns at Scale

    Radical TechMart uses WhatsApp Broadcasts to reach existing customers and prospects with targeted messages at scale.

    With AiSensy, the team now sends 5,000–8,000 targeted messages daily, with the capacity to scale up to 100,000 messages per day.

    This helped Radical TechMart:

    • Reach customers at scale

    • Segment audiences for relevant communication

    • Drive more consistent engagement through WhatsApp

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    Click-to-WhatsApp Ads for High-Intent Leads

    Radical TechMart uses Meta Click-to-WhatsApp Ads to turn ad clicks into direct conversations with potential customers.

    With a monthly ad budget of around ₹15,000, these campaigns generate approximately 80–100 leads per day, giving the sales team a steady flow of new inquiries.

    By bringing prospects directly into WhatsApp, Radical TechMart can engage with them faster and understand their requirements from the start.

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    AI-Powered Lead Qualification on WhatsApp

    Radical TechMart provided its product catalogues and knowledge base to AiSensy’s AI, enabling it to understand customer requirements and qualify inquiries before they reach the sales team.

    The AI can:

    • Understand product requirements

    • Ask relevant questions

    • Collect key information

    • Help identify higher-intent leads

    This allows the sales team to spend more time on qualified prospects instead of unfiltered inquiries.

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    Centralized Lead Management & Customer Support

    With AiSensy, Radical TechMart manages conversations, customer stages, follow-ups, campaigns, and lead activity from one centralized platform.

    This gives the team greater visibility across the sales journey while helping them manage a growing volume of customer interactions without increasing team size proportionately.

    WhatsApp has evolved from a simple communication channel into a key part of Radical TechMart’s lead generation, qualification, follow-up, and sales process.

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    AiSensy Features Used

    The AiSensy solutions powering Radical TechMart’s growth on WhatsApp.

    WhatsApp Broadcast Messaging

    Reach customers and prospects at scale with targeted WhatsApp campaigns, sending 5,000–8,000 messages daily.

    Click-to-WhatsApp Ads

    Turn Meta ad clicks into direct WhatsApp conversations, generating 80–100 leads every day.

    AI Agents / Chatbots

    Use product knowledge and AI-powered conversations to understand requirements and qualify leads automatically.

    Catalog & Commerce

    Make it easier for customers to discover relevant industrial products and continue their buying journey on WhatsApp.

    The Results

    More Revenue. Better Conversions. Higher Customer Engagement.

    20% Revenue Growth

    With the same team size, Radical TechMart increased its overall revenue by approximately 20%, improving sales productivity without proportionately increasing manpower.

    20% Higher Lead Conversion

    Better lead qualification and more systematic follow-ups helped Radical TechMart improve its lead conversion rate by around 20%.

    50% Higher Customer Response

    WhatsApp-driven engagement helped Radical TechMart increase customer response rates by approximately 50%, making it easier to move conversations toward quotations and orders.

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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