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CASE STUDY

How Guitar Kaksha Scaled to 13,000+ Students With WhatsApp Automation

See how Guitar Kaksha uses AiSensy to automate class reminders, demo follow-ups, fee reminders, and renewals - helping its team support thousands of students without scaling operations at the same pace.


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COMPANY OVERVIEW

About Gurubhai Equipments

Guitar Kaksha is an online music education platform offering live guitar and piano classes for students of different ages and skill levels.

With personalised 1-to-1 and group classes, Guitar Kaksha connects students with real instructors and helps them learn through structured, interactive lessons rather than relying only on pre-recorded content.

  • Industry

    EdTech

  • Headquarters

    Dehradun, Uttarakhand, India

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    The Challenge

    As Guitar Kaksha grew to 13,000+ students, keeping up with everyday student communication manually became harder - putting more pressure on the team to handle repetitive reminders and follow-ups.

    Too Many Student Reminders to Handle Manually

    Class reminders, demo reminders, fee reminders, and renewal messages had to go out regularly. As the student base grew, sending these communications manually became increasingly time-consuming.

    Growing Student Base Meant More Operational Work

    More students meant more communication to manage every day. Guitar Kaksha needed a way to support its growing learner base without increasing operational effort at the same pace.

    The Team Needed to Focus on Students, Not Repetitive Tasks

    Teachers needed to focus on teaching, while the support team needed to spend its time solving actual student problems - not repeatedly sending routine reminders and follow-ups.

    The Solution

    How AiSensy Helped Guitar Kaksha Automate Student Communication at Scale

    Automated Class Reminders

    With thousands of students attending regular classes, Guitar Kaksha uses AiSensy WhatsApp Automation to send class reminders on WhatsApp without the team having to message students one by one.

    Routine reminders are handled automatically, so the team can spend less time on repetitive communication and more time supporting students.

    This helped Guitar Kaksha:

    • Send timely class reminders

    • Reduce repetitive manual work

    • Keep students informed about upcoming sessions

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    Automated Demo Reminders

    Guitar Kaksha also uses WhatsApp automation to keep prospective students informed about their upcoming demos.

    Instead of relying on the team to remember every follow-up, automated reminders help keep the conversation moving from demo booking to the scheduled session.

    This helps Guitar Kaksha:

    • Keep demo bookings on track

    • Reduce manual follow-ups

    • Give prospects timely reminders

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    Fee & Renewal Reminders on WhatsApp

    Fee payments and renewals are recurring parts of managing a large student base. Guitar Kaksha uses WhatsApp automation to send timely reminders around these touchpoints.

    That means the team doesn't have to repeatedly chase students for routine payment and renewal communication.

    This helps Guitar Kaksha:

    • Send timely fee reminders

    • Stay on top of renewals

    • Reduce repetitive follow-up work

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    Keeping Student Communication Running at Scale

    As Guitar Kaksha grew, WhatsApp became more than a channel for individual messages. AiSensy helps automate recurring student communication, allowing the team to support a much larger learner base without increasing manual effort at the same pace.

    The goal isn't to replace the human side of teaching. It's to take repetitive communication off the team's plate so teachers can focus on teaching and the support team can focus on actual student problems.

    This helps Guitar Kaksha:

    • Manage communication across a growing student base

    • Reduce operational workload

    • Keep the student experience personal at scale

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    AiSensy Features Used

    The AiSensy solutions helping Guitar Kaksha automate student communication and manage its growing learner base.

    WhatsApp Automation

    Guitar Kaksha uses WhatsApp Automation to handle recurring student communication such as class reminders, demo reminders, fee reminders, and renewal updates.

    Customer Support Automation

    Guitar Kaksha uses Customer Support Automation to reduce repetitive communication work, giving its team more time to focus on students who need actual help.

    WhatsApp Broadcast Messaging

    Guitar Kaksha uses WhatsApp broadcasts to communicate with its growing student community and share important updates at scale.

    AI Agents / Chatbots

    Guitar Kaksha also uses AI Agents / Chatbots as part of its WhatsApp setup to support communication with students and prospects.

    The Results

    13,000+ Students. Leaner Operations. More Automated Communication.

    13,000+ Students Enrolled

    Guitar Kaksha has grown to 13,000+ students, building a large learner base while using WhatsApp automation to manage recurring student communication.

    ₹1.8 Cr Approx. ARR

    Guitar Kaksha has grown to approximately ₹1.8 Cr in ARR, alongside its expansion to thousands of students.

    Less Manual Work at Scale

    By automating recurring communication such as class, demo, fee, and renewal reminders, AiSensy helps Guitar Kaksha reduce repetitive operational work as its student base grows.

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