How Kutchina Improved Lead Qualification by 15% with AiSensy
Discover how Kutchina used WhatsApp Marketing, AI-powered lead qualification, and targeted campaigns to improve lead quality and targeting precision.
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About Kutchina
Kutchina is a leading kitchen solutions brand offering premium chimneys, cooktops, hobs, modular kitchens, and other kitchen appliances for modern Indian homes.
With a focus on innovation, quality, and German engineering, Kutchina combines advanced technology with a deep understanding of Indian kitchens to create smarter, more efficient, and reliable solutions for everyday cooking.

Kutchina needed a more structured way to manage customer conversations and make WhatsApp a more effective part of its lead generation and customer engagement journey.
WhatsApp Needed to Go Beyond Customer Support
Kutchina initially used WhatsApp mainly for customer enquiries and support. As its use expanded, the brand needed to make WhatsApp more useful across product discovery, service requests, and post-purchase communication.
Reaching the Right Customers Was a Challenge
As Kutchina expanded its WhatsApp engagement, improving audience targeting became increasingly important to ensure campaigns reached customers with relevant products and offers.
Leads Needed Better Qualification
Kutchina wanted to make its lead-generation process more efficient by improving how customer enquiries were understood and qualified, helping teams focus more effectively on high-intent prospects.
How AiSensy Helped Kutchina Build a More Structured WhatsApp Customer Journey
Targeted WhatsApp Campaigns for Better Audience Reach
Kutchina uses WhatsApp Broadcasts to reach customers with more relevant product and promotional communication.
With AiSensy, Kutchina has improved its audience targeting precision by approximately 65%, helping the team make WhatsApp communication more relevant to different customer segments.
This helped Kutchina:
Reach more relevant customer audiences
Improve campaign targeting
Make customer communication more personalised

Click-to-WhatsApp Ads for Direct Customer Enquiries
Kutchina uses Click-to-WhatsApp Ads to bring potential customers directly into WhatsApp conversations from Facebook and Instagram.
This gives customers a direct way to enquire about Kutchina’s products while helping the team engage with prospects through a familiar communication channel.
This helped Kutchina:
Generate product enquiries directly on WhatsApp
Connect ad engagement with customer conversations
Create a more direct path from discovery to enquiry

AI-Powered Lead Qualification & Customer Support
Kutchina uses AI Agents and WhatsApp automation by AiSensy to handle customer conversations across product enquiries, support requests, and other customer interactions.
By using AI-powered conversations to understand customer requirements and respond to common queries, Kutchina has seen an approximately 15% improvement in lead qualification rates.
The AI-powered flows help Kutchina:
Understand customer requirements
Answer common product-related questions
Qualify enquiries more effectively
Help teams focus on higher-intent prospects

Automated WhatsApp Journeys Across the Customer Lifecycle
Kutchina uses Workflow Automation and Customer Support Automation to make WhatsApp a more structured part of the customer journey.
From product enquiries and service requests to AMC renewals and post-purchase communication, automated WhatsApp journeys help Kutchina deliver timely and relevant customer communication
This gives Kutchina greater control over:
Product enquiries
Customer support
Service communication
Post-purchase engagement
Automated follow-ups

AiSensy Features Used
The AiSensy solutions helping Kutchina improve WhatsApp targeting, lead qualification, and customer engagement.
WhatsApp Broadcast Messaging
Kutchina uses WhatsApp broadcasts to reach targeted customer segments with relevant product and promotional communication.
AI Agents / Chatbots
Kutchina uses AI-powered WhatsApp conversations to answer customer queries, understand requirements, and qualify enquiries.
Workflow Automation
Kutchina uses automated WhatsApp journeys to streamline product enquiries, customer support, service updates, and follow-ups.
Click-to-WhatsApp Ads
Kutchina uses Click-to-WhatsApp Ads to bring potential customers directly into WhatsApp and start product conversations.
The Results
Better Targeting. Higher Qualification. More Efficient Engagement.
65% Better Targeting Precision
AiSensy helped Kutchina improve targeting precision by approximately 65%, making customer communication more relevant to different audiences.
15% Higher Lead Qualification
AiSensy helped Kutchina improve lead qualification rates by approximately 15%, helping teams focus on higher-intent prospects.
More Efficient Customer Engagement
Kutchina uses WhatsApp across enquiries, support, service, and post-purchase communication for more efficient customer engagement.
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