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CASE STUDY

How Kutchina Improved Lead Qualification by 15% with AiSensy

Discover how Kutchina used WhatsApp Marketing, AI-powered lead qualification, and targeted campaigns to improve lead quality and targeting precision.


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COMPANY OVERVIEW

About Kutchina

Kutchina is a leading kitchen solutions brand offering premium chimneys, cooktops, hobs, modular kitchens, and other kitchen appliances for modern Indian homes.

With a focus on innovation, quality, and German engineering, Kutchina combines advanced technology with a deep understanding of Indian kitchens to create smarter, more efficient, and reliable solutions for everyday cooking.

  • Industry

    Modular Kitchen Solutions

  • Headquarters

    Kolkata, India

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    The Challenge

    Kutchina needed a more structured way to manage customer conversations and make WhatsApp a more effective part of its lead generation and customer engagement journey.

    WhatsApp Needed to Go Beyond Customer Support

    Kutchina initially used WhatsApp mainly for customer enquiries and support. As its use expanded, the brand needed to make WhatsApp more useful across product discovery, service requests, and post-purchase communication.

    Reaching the Right Customers Was a Challenge

    As Kutchina expanded its WhatsApp engagement, improving audience targeting became increasingly important to ensure campaigns reached customers with relevant products and offers.

    Leads Needed Better Qualification

    Kutchina wanted to make its lead-generation process more efficient by improving how customer enquiries were understood and qualified, helping teams focus more effectively on high-intent prospects.

    The Solution

    How AiSensy Helped Kutchina Build a More Structured WhatsApp Customer Journey

    Targeted WhatsApp Campaigns for Better Audience Reach

    Kutchina uses WhatsApp Broadcasts to reach customers with more relevant product and promotional communication.

    With AiSensy, Kutchina has improved its audience targeting precision by approximately 65%, helping the team make WhatsApp communication more relevant to different customer segments.

    This helped Kutchina:

    • Reach more relevant customer audiences

    • Improve campaign targeting

    • Make customer communication more personalised

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    Click-to-WhatsApp Ads for Direct Customer Enquiries

    Kutchina uses Click-to-WhatsApp Ads to bring potential customers directly into WhatsApp conversations from Facebook and Instagram.

    This gives customers a direct way to enquire about Kutchina’s products while helping the team engage with prospects through a familiar communication channel.

    This helped Kutchina:

    • Generate product enquiries directly on WhatsApp

    • Connect ad engagement with customer conversations

    • Create a more direct path from discovery to enquiry

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    AI-Powered Lead Qualification & Customer Support

    Kutchina uses AI Agents and WhatsApp automation by AiSensy to handle customer conversations across product enquiries, support requests, and other customer interactions.

    By using AI-powered conversations to understand customer requirements and respond to common queries, Kutchina has seen an approximately 15% improvement in lead qualification rates.

    The AI-powered flows help Kutchina:

    • Understand customer requirements

    • Answer common product-related questions

    • Qualify enquiries more effectively

    • Help teams focus on higher-intent prospects

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    Automated WhatsApp Journeys Across the Customer Lifecycle

    Kutchina uses Workflow Automation and Customer Support Automation to make WhatsApp a more structured part of the customer journey.

    From product enquiries and service requests to AMC renewals and post-purchase communication, automated WhatsApp journeys help Kutchina deliver timely and relevant customer communication

    This gives Kutchina greater control over:

    • Product enquiries

    • Customer support

    • Service communication

    • Post-purchase engagement

    • Automated follow-ups

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    AiSensy Features Used

    The AiSensy solutions helping Kutchina improve WhatsApp targeting, lead qualification, and customer engagement.

    WhatsApp Broadcast Messaging

    Kutchina uses WhatsApp broadcasts to reach targeted customer segments with relevant product and promotional communication.

    AI Agents / Chatbots

    Kutchina uses AI-powered WhatsApp conversations to answer customer queries, understand requirements, and qualify enquiries.

    Workflow Automation

    Kutchina uses automated WhatsApp journeys to streamline product enquiries, customer support, service updates, and follow-ups.

    Click-to-WhatsApp Ads

    Kutchina uses Click-to-WhatsApp Ads to bring potential customers directly into WhatsApp and start product conversations.

    The Results

    Better Targeting. Higher Qualification. More Efficient Engagement.

    65% Better Targeting Precision

    AiSensy helped Kutchina improve targeting precision by approximately 65%, making customer communication more relevant to different audiences.

    15% Higher Lead Qualification

    AiSensy helped Kutchina improve lead qualification rates by approximately 15%, helping teams focus on higher-intent prospects.

    More Efficient Customer Engagement

    Kutchina uses WhatsApp across enquiries, support, service, and post-purchase communication for more efficient customer engagement.

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    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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