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CASE STUDY

Om Poshak Grew 20% More Revenue With WhatsApp Engagement

How the Mathura-based devotional D2C brand uses AiSensy to reach customers through WhatsApp broadcasts, automate customer communication, and stay connected throughout the buying journey.


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COMPANY OVERVIEW

About Om Poshak

OM POSHAK is a premium devotional brand from Mathura, creating unique, high-quality dresses and accessories for Bal Gopal.

The brand expanded its existing wholesale and manufacturing business online to serve devotees directly across the globe.

  • Founded

    2024

  • Industry

    D2C / Ecommerce

  • Headquarters

    Mathura

  • Team size

    1–10 employees

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    The Challenge

    As OM POSHAK expanded online, the brand needed a better way to manage customer communication, reach existing customers at scale, and keep shoppers updated throughout the order journey.

    Customer Queries Were Taking Time Away From the Team

    Customers frequently reached out with questions around their products and orders, creating repetitive conversations that the team had to handle manually.

    Order Updates Needed a More Direct Communication Channel

    Customers often reached out for order confirmations, readiness updates, and tracking, creating repetitive queries for the team.

    WhatsApp Needed to Go Beyond Customer Support

    Customers had to reach out for order updates, creating repetitive queries around confirmations, order readiness, and tracking.

    The Solution

    How OM POSHAK Uses AiSensy to Engage Customers and Automate WhatsApp Communication

    Click-to-WhatsApp Ads for Customer Acquisition

    OM POSHAK uses Meta Ads to bring potential customers directly into WhatsApp conversations. This gives the team a direct way to answer product queries and engage interested shoppers.

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    WhatsApp Broadcasts for Seasonal Campaigns

    OM POSHAK uses WhatsApp broadcasts to reconnect with customers during promotional and seasonal periods. These campaigns help the brand reach its existing customer base at scale.

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    Automated Order Updates on WhatsApp

    OM POSHAK has connected its Shopify store with AiSensy to automatically send customers order confirmations and updates on WhatsApp after they place an order.

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    Tracking Updates Without the Back-and-Forth

    Once an order is ready, OM POSHAK shares the tracking link with customers through WhatsApp. This gives customers a direct way to check their order status without needing to contact the team.

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    AiSensy Features Used

    The AiSensy features OM POSHAK uses to engage customers, automate communication, and drive WhatsApp-led conversations.

    WhatsApp Broadcast Messaging

    Reach existing customers with promotional and seasonal WhatsApp campaigns.

    Customer Support Automation

    Connect with customers on WhatsApp to answer product and order-related queries.

    WhatsApp Marketing Automation

    Automate order confirmations and updates throughout the customer journey.

    Click-to-WhatsApp Ads

    Bring potential customers directly from Meta Ads into WhatsApp conversations.

    The Results

    Estimated Revenue Uplift. Broader Customer Reach. Smoother Communication.

    ~20% Estimated Revenue Uplift

    OM POSHAK estimates that its use of WhatsApp engagement has contributed to 20% more revenue.

    Thousands of Customers Reached

    OM POSHAK uses WhatsApp broadcasts to reach its existing customer base during promotional and seasonal campaigns.

    WhatsApp Across the Customer Journey

    From customer conversations and broadcasts to order confirmations and tracking updates, WhatsApp now supports multiple customer touchpoints.

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    Features Loved by our Clients

    Collect Payments on WhatsApp

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    Ads that Click to WhatsApp

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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