Om Poshak Grew 20% More Revenue With WhatsApp Engagement
How the Mathura-based devotional D2C brand uses AiSensy to reach customers through WhatsApp broadcasts, automate customer communication, and stay connected throughout the buying journey.
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About Om Poshak
OM POSHAK is a premium devotional brand from Mathura, creating unique, high-quality dresses and accessories for Bal Gopal.
The brand expanded its existing wholesale and manufacturing business online to serve devotees directly across the globe.

As OM POSHAK expanded online, the brand needed a better way to manage customer communication, reach existing customers at scale, and keep shoppers updated throughout the order journey.
Customer Queries Were Taking Time Away From the Team
Customers frequently reached out with questions around their products and orders, creating repetitive conversations that the team had to handle manually.
Order Updates Needed a More Direct Communication Channel
Customers often reached out for order confirmations, readiness updates, and tracking, creating repetitive queries for the team.
WhatsApp Needed to Go Beyond Customer Support
Customers had to reach out for order updates, creating repetitive queries around confirmations, order readiness, and tracking.
How OM POSHAK Uses AiSensy to Engage Customers and Automate WhatsApp Communication
Click-to-WhatsApp Ads for Customer Acquisition
OM POSHAK uses Meta Ads to bring potential customers directly into WhatsApp conversations. This gives the team a direct way to answer product queries and engage interested shoppers.

WhatsApp Broadcasts for Seasonal Campaigns
OM POSHAK uses WhatsApp broadcasts to reconnect with customers during promotional and seasonal periods. These campaigns help the brand reach its existing customer base at scale.

Automated Order Updates on WhatsApp
OM POSHAK has connected its Shopify store with AiSensy to automatically send customers order confirmations and updates on WhatsApp after they place an order.

Tracking Updates Without the Back-and-Forth
Once an order is ready, OM POSHAK shares the tracking link with customers through WhatsApp. This gives customers a direct way to check their order status without needing to contact the team.

AiSensy Features Used
The AiSensy features OM POSHAK uses to engage customers, automate communication, and drive WhatsApp-led conversations.
WhatsApp Broadcast Messaging
Reach existing customers with promotional and seasonal WhatsApp campaigns.
Customer Support Automation
Connect with customers on WhatsApp to answer product and order-related queries.
WhatsApp Marketing Automation
Automate order confirmations and updates throughout the customer journey.
Click-to-WhatsApp Ads
Bring potential customers directly from Meta Ads into WhatsApp conversations.
The Results
Estimated Revenue Uplift. Broader Customer Reach. Smoother Communication.
~20% Estimated Revenue Uplift
OM POSHAK estimates that its use of WhatsApp engagement has contributed to 20% more revenue.
Thousands of Customers Reached
OM POSHAK uses WhatsApp broadcasts to reach its existing customer base during promotional and seasonal campaigns.
WhatsApp Across the Customer Journey
From customer conversations and broadcasts to order confirmations and tracking updates, WhatsApp now supports multiple customer touchpoints.
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