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CASE STUDY

How Phillips Machine Tools Streamlined B2B Customer Engagement with AiSensy

Discover how Phillips Machine Tools uses WhatsApp automation, AI Agents, and workflow automation to respond faster, engage B2B customers, and streamline its lead-to-CRM journey.


⚡Powered by Official WhatsApp Business API

COMPANY OVERVIEW

About Phillips Machine Tools

Phillips Machine Tools is a B2B machine manufacturing company providing additive and subtractive manufacturing solutions to manufacturers across industries.

The company uses WhatsApp across its customer journey, from initial enquiries and document requests to customer support, lead qualification, and CRM updates.

  • Industry

    Manufacturing

  • Headquarters

    Plot no W-225,
    TTC Industrial Area, MIDC, Kopar Khairane,
    Navi Mumbai – 400709, India

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    The Challenge

    Phillips Machine Tools needed a more streamlined way to manage B2B customer communication, enquiries, and follow-ups across its growing WhatsApp interactions.

    Scattered Customer Communication

    With customers reaching out for different requirements, the company needed a more centralized WhatsApp channel for faster and more consistent communication.

    Manual Responses Slowed Down Enquiries

    Customers frequently requested brochures, quotations, and information about manufacturing solutions, creating a need for faster automated responses.

    Scaling Engagement Without Losing the Human Touch

    Phillips Machine Tools wanted to automate parts of the customer journey while keeping its internal team involved in lead qualification and customer interactions.

    The Solution

    How AiSensy Helped Phillips Machine Tools Streamline B2B Engagement on WhatsApp

    One WhatsApp Channel for Customer Engagement

    Phillips Machine Tools uses AiSensy to bring different customer interactions onto WhatsApp, from initial enquiries and support to workflows and follow-ups.

    This gives customers a more direct way to communicate their requirements while helping the team respond faster.

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    Automated Brochure & Quotation Delivery

    Through API integration and workflow automation, the company automatically sends requested brochures and quotations to customers on WhatsApp.

    This helps reduce manual communication and gets relevant information to prospects faster.

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    AI-Powered Customer Assistance

    Phillips Machine Tools uses an AI Agent connected to its knowledge base and ChatGPT API to respond to customer queries on WhatsApp.

    The AI provides information based on the company's knowledge base, while the internal team continues to handle human interaction and lead qualification.

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    Automated Lead-to-CRM Journey

    Once leads are qualified by the internal team, the information is automatically pushed into the CRM, with the team only required to confirm the entry.

    This creates a more connected journey from WhatsApp enquiry to lead management.

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    AiSensy Features Used

    The AiSensy Solutions helping Phillips Machine Tools streamline B2B engagement on WhatsApp.

    WhatsApp Business API

    Connect customer enquiries to a dedicated WhatsApp channel for faster, more direct communication.

    Workflow Automation

    Automatically send brochures, quotations, and relevant information based on customer requests.

    AI Agents

    Use the company's knowledge base and ChatGPT API to answer customer queries on WhatsApp.

    WhatsApp Button

    Let website visitors start a WhatsApp conversation directly with Phillips Machine Tools.

    WhatsApp Campaigns

    Run automated and broadcast campaigns to reach customers and prospects at scale.

    The Results

    Faster Responses. Smoother B2B Engagement. More Connected Customer Journeys.

    300+ WhatsApp Marketing Campaigns

    Phillips Machine Tools has used AiSensy to run 300+ campaigns for customer outreach and awareness.

    Faster Customer Responses

    WhatsApp automation has helped the company improve response times and make customer communication more efficient.

    One Connected Communication Channel

    WhatsApp now supports enquiries, support, workflows, document sharing, and lead management across the customer journey.

    Founders & Marketers Love us

    Trusted by 210,000+ Businesses across 68+ Countries

    Features Loved by our Clients

    Collect Payments on WhatsApp

    Yes! Collect Payments now on WhatsApp Seamlessly with WhatsApp Pay and other modes of Payments (Razorpay, Payu etc) and grow your revenue.

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    Ads that Click to WhatsApp

    Run Ads on Facebook & Instagram that land on WhatsApp. 5X Your lead generations & 2-3X Conversions Instantly!

    Run Ads from AiSensy, smartly segregate your leads and build Chatbot Flows to automate everything!

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    Multiple Human Live Chat

    Have multiple team members to drive Live Chat Support on the Same WhatsApp Business Number. 
    Filter Chats according to tags, campaigns and attributes for Smart Agent Chat Routing.

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    Real-Time Analytics

    Track your campaign results in real-time.

    Monitor Read, Replied & Clicked rates for each campaign and retarget smartly for higher conversions!

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    Smart Retargeting for 3X Sales

    Segregate your Audiences Smartly and Re-Broadcast for Higher Conversions!

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