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CASE STUDY

How Vemosa Skills Scaled Student Counselling With AiSensy

Discover how Vemosa Skills uses AI-powered WhatsApp chatbots and workflow automation to improve lead nurturing and counselling, driving a reported 35–50% improvement in lead engagement and workflow.


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COMPANY OVERVIEW

About Gurubhai Equipments

VEMOSA SKILLS is an EdTech and skill development company focused on industry-oriented learning and employability across India. Its flagship Hotel Management Learn–Work–Earn model combines academic education with practical industry experience, enabling students to learn while working with hospitality brands and earn alongside their studies.

The company focuses on helping 12th-pass students and young job seekers build practical skills and access career opportunities through industry exposure, earning opportunities, and placement support.

  • Industry

    EdTech

  • Headquarters

    Hisar, Haryana, India

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    The Challenge

    VEMOSA SKILLS needed a more scalable way to nurture student leads and maintain timely, consistent communication throughout the counselling journey.

    Growing Student Inquiries Needed More Follow-Ups

    As VEMOSA SKILLS connected with more prospective students, WhatsApp became an increasingly important channel for counselling, course information, and lead nurturing.

    Manual Follow-Ups Were Hard to Scale

    Counsellors had to consistently respond to student queries, share information, and follow up with prospective students. As the process grew, maintaining faster and more consistent communication became increasingly important.

    Lead Nurturing Needed More Structure

    VEMOSA SKILLS needed a more organised way to keep prospective students engaged throughout the admission journey while supporting its counselling workflow with automation.

    The Solution

    How AiSensy Helped VEMOSA SKILLS Scale Student Lead Nurturing & Counselling

    AI-Powered WhatsApp Chatbots for Student Enquiries

    VEMOSA SKILLS uses AiSensy chatbots to engage prospective students on WhatsApp and provide timely responses during the early stages of their journey.

    This gives students a more immediate way to get information while helping VEMOSA make its counselling communication more scalable.

    This helped VEMOSA SKILLS:

    • Respond to student inquiries faster

    • Share relevant course information

    • Keep prospective students engaged

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    Automated WhatsApp Follow-Ups for Lead Nurturing

    VEMOSA uses workflow automation to maintain consistent communication with prospective students beyond the initial inquiry.

    Automated WhatsApp messaging helps the team follow up more systematically, supporting the lead-nurturing process throughout the counselling journey.

    This helps VEMOSA to:

    • Ask relevant questions

    • Capture customer requirements

    • Filter enquiries before sales

    • Reduce manual qualification work

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    Structured WhatsApp Journeys for Prospective Students

    WhatsApp has become part of VEMOSA's broader student counselling journey - from answering initial queries and sharing course information to nurturing prospective students through follow-ups.

    With AiSensy, these interactions can be supported through a more structured and scalable communication workflow.

    This allows VEMOSA to:

    • Keep student communication organised

    • Continue engagement after the first inquiry

    • Support counsellors with structured follow-ups

    • Nurture leads toward counselling

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    Scalable Student Engagement Through WhatsApp

    As VEMOSA's student acquisition grows, WhatsApp automation helps the team maintain faster and more consistent engagement without relying entirely on manual communication.

    This has contributed to an overall reported 35–50% improvement in lead engagement and the counselling workflow after introducing automation.

    This gives VEMOSA greater control over:

    • Fragmented Student inquiries

    • Lead nurturing

    • Follow-up communication

    • Counselling engagement

    • Scalable student communication

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    AiSensy Features Used

    The AiSensy solutions helping VEMOSA SKILLS scale student lead nurturing and counselling.

    AI Agents & Chatbots

    VEMOSA SKILLS uses AiSensy chatbots to engage prospective students, answer queries, and support the early stages of the counselling journey.

    WhatsApp Marketing Automation

    VEMOSA SKILLS uses WhatsApp automation to maintain timely follow-ups and nurture prospective students through a more consistent WhatsApp communication process.

    The Results

    Better Lead Engagement. Stronger Counselling. Business Growth.

    35–50% Improvement in Lead Engagement

    VEMOSA SKILLS reports a 35–50% improvement in lead engagement and its counselling workflow after introducing WhatsApp automation.

    ~30% Revenue Growth

    VEMOSA SKILLS reports approximately 30% revenue growth after introducing AiSensy chatbots and automated WhatsApp messaging, while noting that the growth was not entirely attributable to WhatsApp alone.

    ~10,000 WhatsApp Messages/Month

    VEMOSA SKILLS uses AiSensy to handle approximately 10,000 WhatsApp messages each month, supporting ongoing student engagement at scale.

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