How Gurubhai Equipments Scaled WhatsApp Lead Generation with AiSensy

Gurubhai Equipments uses Click-to-WhatsApp Ads to bring potential customers directly into WhatsApp conversations.

With AiSensy, its advertising campaigns can run through a more structured WhatsApp setup, allowing Gurubhai to manage growing enquiry volumes without relying on separate numbers for every campaign.

This helped Gurubhai:

• Generate direct product enquiries on WhatsApp

• Run multiple campaigns at scale

• Bring prospects into conversations faster

Gurubhai uses WhatsApp chatbots and automation to filter enquiries before they reach the sales team.

Campaign-specific flows and selection buttons help customers share relevant information upfront, allowing the team to separate more relevant enquiries from unqualified ones.

The automated flows help:

• Ask relevant questions

• Capture customer requirements

• Filter enquiries before sales

• Reduce manual qualification work

Different Gurubhai campaigns serve different objectives, from direct product enquiries and showroom visits to driving traffic to the e-commerce website.

With AiSensy, each advertisement can have its own customised WhatsApp flow, creating a more relevant journey based on the campaign a customer responds to.

This allows Gurubhai to:

• Create campaign-specific journeys

• Guide customers with relevant options

• Segment enquiries based on intent

• Keep different customer journeys organised

Instead of connecting different campaigns to individual mobile numbers and salespeople, Gurubhai can now operate multiple campaigns through a central WhatsApp infrastructure.

Multiple team members can access and manage conversations through a common system, making it easier to handle growing enquiry volumes without adding the same level of operational complexity.

This gives the team greater control over:

• Multiple WhatsApp campaigns

• Customer conversations

• Lead qualification

• Sales handoffs

• Team-wide conversation management